Parachute Is Bringing Its Luxurious, Laid-Back Linens to Target (Most Items Are Under $90!)
The collaboration includes bed and bath linens in Parachute's signature laid-back, luxurious style.
Every season, Target wows shoppers with a collaboration or two. To kick things off this spring, the beloved affordable retailer debuted its Kate Spade x Target collection, showcasing a variety of fashion and home decor items. Now, the bullseye-logoed chain brings shoppers the highly anticipated Parachute for Target Collection.
The Parachute for Target Collection features an impressive selection of over 200 bedding and bath linens, all marked considerably lower than typical Parachute prices.
“Target’s famous for making great style accessible to everyone, so the opportunity to bring an amazing brand like Parachute to our guests is a dream come true,” Jill Sando, Target’s executive vice president and chief merchandising officer of apparel & accessories, home and hardlines, said in the press release. “Together, we’re focused on delivering on-trend newness, and you can’t get more on-trend than Parachute’s luxurious bedding — at only-at-Target prices. Parachute for Target is giving our guests another great bedding option, and it’s helping build on our legacy of being first-to-mass with beloved national brands.”
But you'd better act fast: The Parachute for Target Collection is expected to sell out. To help you scour the drop, we've outlined the best bedding, bath linens, blankets and throws from the launch. Happy shopping! (Or, better yet, happy sleeping!)
Parachute for Target Bedding
The Parachute for Target bedding collection features sheet sets, pillows, mattress toppers, duvets, quilts, and eye-catching decorative pillows. And every offering is sold in cozy-chic colors that will make you want to spend even more time in bed.
“At Parachute, we believe that comfort at home and great sleep are essential to living well,” Parachute founder Ariel Kaye said in the release. “Our mission has always been to bring quality, beauty and ease into the every day — and to help people feel their best by investing in their daily routines. We’re excited to partner with Target on a collection that feels elevated yet effortlessly livable. Together, we can bring this feeling to more people than ever before. Every piece in this exclusive collection was thoughtfully designed to enhance your mood, and infuse your home with joy and care.”
The Parachute for Target drop features two types of sheets: Relaxed Linen (sold in solid and striped options) and Casual Organic Cotton. The solid Relaxed Linen Sheets (shown above) are sold in five colors and two sizes (Queen and King). Each set of Parachute for Target sheets comes with a fitted sheet, a flat sheet and two pillowcases. Additional pillowcases can be purchased separately.
Price Comparison: The regular queen-size Parachute Linen Sheet Set costs $359
For a classic, cozy spring/summer bedding sitch, outfit your bed with the Parachute for Target Relaxed Linen Stripe Duvet Cover and Sham Set. The set, which is made with a cotton-linen blend that looks charming as can be, especially in the Cove, Petal and Jade colorways.
Price Comparison: The regular queen-sized Parachute Linen Duvet costs $330
Elevate your spring/summer bedding with one or two of the Parachute for Target Velvet Mini Lumbar Pillows. The Absinthe pillow with Cove contrast trimming stopped us in our tracks.
Price Comparison: A regular Parachute Mini Lumbar Pillow costs $79
Shop Other Parachute for Target Bedding Colorways
Parachute for Target Bath Linens
The Parachute for Target bath linens line features plush hand and bath towels, as well as bathrobes, bath mats and runners. Designed to be soft, absorbent and quick-drying, the Parachute for Target bath linens will make your shower and self-care routines feel that much more indulgent.
Shoppers can choose from three Parachute for Target Terry Dot Towels: washcloths, hand towels and bath towels. All three are made of 100 percent cotton and are sold in six colors, ranging from White and Parchment to Absinthe and Cove. Above, you can see the Terry Dot Towel in Petal and White (the two solid-colored bath linens in the photo). The other towels and cloths are from the Striped and Check lines.
Price Comparison: Regular Parachute Organic Cotton Bath Towels cost $59
The Parachute for Target Tub Mat can be paired with any of the collection's towels, hand towels and washcloths, however, it matches best with the Terry Check towels. Like the towels, the Tub Mat is sold in five colors and features a 100 percent cotton construction that feels plush underfoot.
Price Comparison: A regular Parachute Organic Mosaic Tub Mat costs $69
Drape yourself in Parachute's iconic comfort with the Parachute for Target Jersey Lounge Robe. The ultra-cozy robe is made of a cotton-modal blend and features deep pockets for plenty of space for storing your phone (or snacks) while lounging about.
Price Comparison: The Parachute Hooded Light Terry Robe costs $129
Shop Other Parachute for Target Bath Linens and Colorways
Parachute for Target Blankets and Throws
What's a well-made bed or an inviting-looking couch without a blanket or throw? Rest assured, the Parachute for Target Collection ensures all your favorite sleep, lounge, and nap areas can be equipped with ultra-cozy warmth. Where the Desert Stripe Bed Blanket is the perfect medium weight, the Beachcomber Stripe Throw and Cotton Napping Throw are airy yet warm.
The Parachute for Target Desert Stripe Bed Blanket is woven with 100 percent premium cotton and features a subtle two-tone design. It's sold in two colors: Cove (shown above) and Natural.
Price Comparison: The queen-sized Parachute Desert Coverlet costs $249
Sold in Parchment and Pecan and Absinthe and Cove colorways, the Parachute for Target Beachcomber Stripe Throw is a neutral yet eye-catching striped lightweight blanket that makes for the perfect accent on a bed or couch. It's made of 100 percent cotton and is woven for a light and airy feel.
Price Comparison: The queen-sized Parachute Matelasse Coverlet costs $249
The Parachute for Target Cotton Napping Throw is sold in six colors: Cove, Pecan, Jade, Absinthe, White and Parchment (the last of which has already sold out). The ultra-lightweight throw, which is made of fringed 100 percent cotton gauze, is a wonderful layering piece that’s as aesthetically pleasing as it is comfortable to cozy up in.
Price Comparison: The queen-size Parachute Cloud Linen Gauze Bed Blanket costs $229
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