Start the Year With New Linens Over 50% Off From These January White Sales

It's the best linen sales you've never heard of.

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January 05, 2023

Ever heard of a white sale? Me either. But apparently, tons of retailers have a “white sale” every January on linens. If that seems like a pretty random sales holiday, it’s because it is. Back in 1878, department store owner John Wanamaker had a surplus of bed sheets in his inventory. So, he slashed prices in the hopes that it would draw customers inside his store during a slow shopping period. Why did he call it a white sale? Because the only sheets he had were white.

These days, retailers still put on white sales in January, but it’s way more than white sheets and aren't always labled as white sales. It’s an entire bed and bath event with major deals on bedding, towels, shower curtains, mattress toppers and more. We’ve rounded up the best online linen sales to shop this month. Check out our top picks below and start the new year off with fresh, crisp linens.

Bed Bath & Beyond

If any brand was made for a white sale, it’s Bed Bath & Beyond, and the homeware retailer goes big in January. Save up to 70 percent on clearance bed, bath and more during the Winter Clearance Sale. This is a great chance to splurge on luxury brands like UGG bedding without actually splurging.

$99.99 $50
Bed Bath & Beyond
50% off!

Crate & Barrel

You can save up to 70 percent on bedding and bath items (plus free shipping!) at Crate & Barrel right now during the Winter Clearance Event. And there are some premium cozy items to snag, from linen sheets to soft waffle-weave towels and blankets.

$279.95 $126
55% off!


Frontgate's Winter Clearance includes tons of bed and bath markdowns in addition to savings of over 50 percent on select last-call clearance items. Plus, get free shipping on bedding!

$449 $269
40% off!

The Home Depot

The Home Depot probably isn't the first place you'd think to shop for linens, but the home improvement retailer actually has a huge assortment of name brand bedding, towels and more. Right now, you can save up to 30 percent on select bedding and bath linens and there are some seriously stylish buys.

West Elm

West Elm is currently throwing a Big Winter Sale with savings up to 60 percent off. Plus, bedding, pillows and throws ship free right now! If you’re trying to be more eco-conscious with your wallet this year, there are so many sustainable options on sale — from organic cotton to fair trade-certified linen.

$180 $108
West Elm
40% Off!

Pottery Barn

PB is starting the new year with a massive Winter Warehouse Sale. Save 20 percent off bedding and bath plus free shipping on thousands of items. There are so many great neutrals to stock up on, from this super-soft waffle blanket to this cozy throw.


PBTeen's End-of-Season Sale has tons of deals to shop, from bedding up to 50 percent off to bath up to 60 percent off. Plus, get free shipping on orders over $99 with code COZY. I love snagging sheets and bedding at PBTeen vs. Pottery Barn because PBTeen is always cheaper. And if you didn't know, PBTeen has sheets in both full and queen!

The Company Store

The Company Store's Semi-Annual Sale is on now with savings up to 30 percent sitewide. Plus, save an extra 15 percent on select bedding essentials with code COZY23. Even better: Get free shipping on any order over $75. This is a great time to stock up on what I call "smart basics" such as The Company Store's line of wrinkle-free bedding.


Target is kicking off the new year with so many deals! Snag bedding from $15 and bath from $10. Plus, save up to 50 percent on select clearance items. We spotted a couple of Hearth & Hand with Magnolia items on deep discount including these luxurious bath sheets!


Amazon always has amazing daily deals, but right now there's a huge New Year Sale with tons of bedding and towels on sale. We spotted so many towel sets up to and over 50 percent off!

Cozy Earth

Save up to 30 percent sitewide during the Cozy Earth New Year Sale. No code needed!

$349 $157
Cozy Earth
55% off!


Brooklinen's Last Call Sale features limited-edition styles, seasonal favorites and more up to 50 percent off. This is your chance to snag popular-yet-pricey linen sheet sets and more on deep discount!

$289 $173
40% off!

Boll & Branch

The Boll & Branch Last Call Sale is loaded with savings on popular sheet sets, pillowcases and more. If you've been thinking of splurging on cozy flannel sheets, now's your chance to score big savings! Even better: All orders come with free shipping right now.

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