Hispanic and Latino-Owned Home Brands We Love
Support these Hispanic or Latino-owned businesses throughout your home and life.
Researching our women-owned home brands story was eye-opening. The mainstream home design world isn’t diverse, and it reaffirmed a shopping goal that I have to shop smarter, shop smaller and support more businesses of color. There are some incredible homewares and decor brands founded and run by Hispanic (of Spanish descent) or Latino (of Latin American descent) people that deserve more hype. And we’ve made a shortlist of our favorite brands to shop now. I’m combining these as one roundup, as Hispanic and Latino can and often do overlap if someone identifies as both Hispanic and Latino. However, it’s important to note the distinction — especially with iconic Mexican textiles and Latin American designs that are rooted in indigenous, non-Hispanic origins. Take a look at these brands below and start supporting more Hispanic and Latino businesses, from pillows to prints to natural cleaning products, if you're not already.
Founded by Sandra Manay in 2014, Luna Sundara was created as a wellness brand with a focus on Peruvian aromatherapy oils and incense sourced from 100% sustainable botanicals. Today, the company includes eco-friendly home decor made by artisans in Peru, from hand-carved wood to handmade Chulucanan pottery.
"Fewer, better." That's Cuyana's mission. The clothing and accessories brand co-founded by Ecuadorian-American Karla Gallardo puts quality over quantity with an emphasis on wardrobe basics, textiles and leather goods that will last. The brand even features a Zero Waste Collection made from scraps of unused leather and fabric. The leather goods are LWG Gold certified, which means the leather is tanned responsibly. You can even add a personalized monogram for gifting.
Hedley & Bennett
Mexican-American Ellen Marie Bennett noticed a big problem in the restaurant industry: chef aprons couldn't withstand the kitchen. And thus Hedley & Bennett was born. The apron brand specializes in sturdy, tough aprons and smocks in fun fabrics and with pockets galore. The line recently expanded to other kitchenwares such as potholders and market totes. And H&B just dropped an apron collab with Rifle Paper Co. featuring RPC's most iconic floral prints in adult and kid sizes.
Columbian-American Jessica Meléndez is obsessed with macramé, and her brand Sitos was founded on that obsession with handmade macramé plant holders and wall hangings. The collection has expanded to DIY macramé kits, tie-dye textiles and even rattan phone holders.
The Honest Company
What started as eco-friendly diapers at Target has exploded into an empire of natural home products. Today, The Honest Company — co-founded by actress Jessica Alba — includes makeup, bedding and even kids' clothing. What's really earned the brand a cult following is the line of home cleaning products, from laundry detergent to alcohol wipes. The three-in-one disinfecting spray is by far the most popular with a solution that cleans, deodorizes and disinfects surfaces.
If you're looking to shake up your walls with inspiring, colorful art, look no further than Etsy shop Vivid Vidal. Afro-Latina painter and digital illustrator Stephanie Vidal has several original prints for sale with most featuring women of color in "poses of power, full of vibrant color." The artwork is bold and uplifting, and there's infectious confidence about these portraits.
Mexican-American fashion designer Cristina Rose-Guizar is known for her whimsical scarves in bright colors and bold prints, but the Centinelle founder also has several Insta-worthy home accessories, from pillows to tea towels. The designs are often inspired by her love of animals and nature and "those little simple pleasures of life." These items really do bring joy, especially the collection of funky velvet cushions.
Set the table in style this summer with lovely handmade and handwoven accessories from Ceremonia. Founded by Carina Santoyo after an inspirational trip to Bali, the Latina maker works with local Balinese artisans to create home goods and wares, ranging from teak bowls to beaded chandeliers. What caught our eye is the collection of woven placemats and coasters such as these black fringe raffia coasters.
You can't talk about Hispanic or Latino home design without mentioning Mexican textiles and fabric crafts. It's a whole design world itself, from ornate Otomi animal patterns to colorful Mexican pom-poms. And instead of buying Mexican-inspired linens from big box stores, you can shop directly from Mexican and Mexican-American makers on Etsy. It's the second-best thing to traveling to Mexico and wandering artisan markets. One Etsy shop that caught our eye is OF Boutique. There are tons of beautiful, handmade tablecloths, table runners, placemats and more. There are even a couple of handmade bedspreads with tassels!
These colorful tassels and garlands are big in Mexico, and they're going global. See how to decorate with this trendy accessory.