11 Hispanic- and Latinx-Owned Home Brands We Love

Researching our women-owned home brands story was eye-opening. It reaffirmed a shopping goal that I have to shop smarter, shop smaller and support more businesses owned by women and people of color, helping foster more diversity in the home design world.

There are many Hispanic and Latinx-owned home decor businesses at the top of my list. These designers and founders of Mexico and South and Central America as well as makers and business owners in the U.S. take inspiration from their indigenous origins or important indigenous traditions of these places. Take a look at these brands below and start buying more products from Hispanic and Latinx businesses, from pillows to prints to natural cleaning products, if you're not already.

Luna Sundara

Founded by Sandra Manay in 2014, Luna Sundara was created as a wellness brand with a focus on Peruvian aromatherapy oils and incense sourced from 100-percent sustainable botanicals. Today, the company includes eco-friendly home decor made by artisans in Peru, from hand-carved wood to handmade Chulucanan pottery.

Cuyana

"Fewer, better." That's Cuyana's mission. The clothing and accessories brand co-founded by Ecuadorian-American Karla Gallardo puts quality over quantity with an emphasis on wardrobe basics, textiles and leather goods that will last. The brand even features a Zero Waste Collection made from scraps of unused leather and fabric. The leather goods are LWG Gold certified, which means the leather is tanned responsibly. You can even add a personalized monogram for gifting.

Hedley & Bennett

Mexican-American Ellen Marie Bennett noticed a big problem in the restaurant industry: Chef aprons couldn't withstand the kitchen. And thus, Hedley & Bennett was born. The apron brand specializes in sturdy, tough aprons and smocks in fun fabrics and with pockets galore. The line recently expanded to other kitchenwares such as potholders and chef's towels. And H&B has several collabs with top luxury designers such as LoveShackFancy and Liberty.

Honest

What started as eco-friendly diapers at Target has exploded into an empire of natural home products. Today, Honest — co-founded by actress Jessica Alba — includes makeup, bedding and even kids' clothing. What's really earned the brand a cult following is the line of home cleaning products, from bubble bath to alcohol wipes. The three-in-one disinfecting spray is by far the most popular, with a solution that cleans, deodorizes and disinfects surfaces.

Caminito

Founded in 2012 by Mexican-American Liz Clark, Caminito blankets are woven in Mexico and celebrate traditional patterns in funky, modern colors. These make the perfect beach blanket, and big brands such as West Elm and Anthropologie are scooping them up!

Latinx With Plants

Inspired by D'Real Graham's Black With Plants, Andi Xoch started an Instagram account Latinx With Plants in 2019 to create a fun and welcoming community for Latinx plant parents as well as advocate for equity in the plant industry. Today, the account has grown into a full lifestyle brand with a store in LA as well as an online shop with tons of resources for Latinx gardeners and house plant lovers.

JZD

Founded by couple Jefas Jen and Veronica Zeano in 2014, JZD started with one Latina Power T-shirt. Nearly a decade later, it's exploded into a Latina and queer lifestyle brand with homewares, stationery, accessories and more. They even have a line of signature candles, too.

FARM Rio

Founded in Brazil in the late ‘90s by friends Kátia Barros and Marcelo Bastos, Farm Rio has exploded onto runways around the world. The fashion collective is known for its signature bold, bright prints. Today, the brand is dipping into the home design world with select tableware, decor, and gifts and we’re here for it.

Materia Madura

You see old coffee grounds. Ana Cristina Quiñones sees a new candle holder. The founder and CEO of Materia Madura has made waves by recycling food waste into decor. And it’s stunning. There are composite materials made from citrus, plantains and even old bread. Yes, really. The result is a collection of incredibly chic wares in modern neutrals.

Loisa

Named in honor of New York City’s historic Loisaida neighborhood, Loisa is all about preserving food traditions for the modern era. Co-founders Kenny Luna and Scott Hattis created the company to celebrate their Dominican heritage foods and now Dominican chef Yadira Garcia is also a co-owner. What started as a small line of seasonings has grown into a full store of kitchenware with tools specifically designed for Latin foods.

Cisco Home

Last year, Francisco “Cisco” Pinedo, the Mexican-born LA designer behind Cisco Home, died and it sent waves of grief through the furniture industry, from High Point to Round Top. The beloved creator had a mission and an eye for bespoke pieces with minimal waste — long before sustainability was trendy. The brand lives on through his family, particularly his daughter Maurishka Pinedo. Today, there’s even more to shop beyond furniture, from lighting to custom fabric.