Hispanic and Latino-Owned Home Brands We Love
Support these Hispanic and Latino-owned businesses throughout your home and life.
Researching our women-owned home brands story was eye-opening. It reaffirmed a shopping goal that I have to shop smarter, shop smaller and support more businesses owned by women and people of color, helping foster more diversity in the home design world.
There are many Hispanic and Latino-owned home decor businesses at the top of my list. These designers and founders come from throughout Mexico and South and Central America, and many take inspiration from their indigenous origins or indigenous traditions of these places. Take a look at these brands below and start buying more products from Hispanic and Latino businesses, from pillows to prints to natural cleaning products, if you're not already.
Founded by Sandra Manay in 2014, Luna Sundara was created as a wellness brand with a focus on Peruvian aromatherapy oils and incense sourced from 100-percent sustainable botanicals. Today, the company includes eco-friendly home decor made by artisans in Peru, from hand-carved wood to handmade Chulucanan pottery.
"Fewer, better." That's Cuyana's mission. The clothing and accessories brand co-founded by Ecuadorian-American Karla Gallardo puts quality over quantity with an emphasis on wardrobe basics, textiles and leather goods that will last. The brand even features a Zero Waste Collection made from scraps of unused leather and fabric. The leather goods are LWG Gold certified, which means the leather is tanned responsibly. You can even add a personalized monogram for gifting.
Hedley & Bennett
Mexican-American Ellen Marie Bennett noticed a big problem in the restaurant industry: Chef aprons couldn't withstand the kitchen. And thus, Hedley & Bennett was born. The apron brand specializes in sturdy, tough aprons and smocks in fun fabrics and with pockets galore. The line recently expanded to other kitchenwares such as potholders and chef's towels. And H&B just dropped an apron collab with LoveShackFancy featuring the brand's whimsical, fun floral prints.
The Honest Company
What started as eco-friendly diapers at Target has exploded into an empire of natural home products. Today, The Honest Company — co-founded by actress Jessica Alba — includes makeup, bedding and even kids' clothing. What's really earned the brand a cult following is the line of home cleaning products, from laundry detergent to alcohol wipes. The three-in-one disinfecting spray is by far the most popular, with a solution that cleans, deodorizes and disinfects surfaces.
If you're looking to shake up your walls with inspiring, colorful art, look no further than Etsy shop Vivid Vidal. Afro-Latina painter and digital illustrator Stephanie Vidal has several original prints for sale with most featuring women of color in "poses of power, full of vibrant color." The artwork is bold and uplifting, and there's infectious confidence about these portraits.
Set the table in style this summer with lovely handmade and handwoven accessories from Ceremonia. Founded by Carina Santoyo after an inspirational trip to Bali, the Latina maker works with local Balinese artisans to create home goods and wares, ranging from teak bowls to beaded chandeliers. What caught our eye was the collection of woven placemats and coasters.
You can't talk about Hispanic or Latino home design without mentioning Mexican textiles and fabric crafts. It's a whole design world itself, from ornate Otomi animal patterns to colorful Mexican pom-poms. And instead of buying Mexican-inspired linens from big box stores, you can shop directly from Mexican and Mexican-American makers on Etsy. It's the second-best thing to traveling to Mexico and wandering artisan markets. One Etsy shop that caught our eye is OF Boutique. There are tons of beautiful handmade tablecloths, table runners, placemats and more. There are even a couple of handmade bedspreads with tassels!
Founded in 2012 by Mexican-American Liz Clark, Caminito blankets are woven in Mexico and celebrate traditional patterns in funky, modern colors. These make the perfect beach blanket, and big brands such as West Elm and Anthropologie are scooping them up!
Cristina Ramos along with her partner Nu Goteh founded Mandana Blvd. while furnishing their own home in San Francisco and looking for the perfect vintage and flea market pieces. If you love thrifting, you have to check out the online store, which specializes in boho and midcentury modern styles.
Latinx With Plants
Inspired by D'Real Graham's Black With Plants, Andi Xoch started an Instagram account Latinx With Plants in 2019 to create a fun and welcoming community for Latinx plant parents as well as advocate for equity in the plant industry. Today, the account has grown into a full lifestyle brand with a store in LA as well as an online shop with tons of resources for Latinx gardeners and house plant lovers.
Calling all pet parents. If Portfolio Pet isn't on your radar, it should be. The Latina-run pet startup features tons of great gifts for pet lovers, from custom portraits to sticker sheets!
Abel Macias is known for his whimsical and incredibly colorful designs, from fine art to clothing to home decor. The artist is inspired by his SoCal home and Mexican heritage. We're obsessed with his line of kids' decor at West Elm. It's fun, fantastical and inspiring.
Founded by couple Jefas Jen and Veronica Zeano in 2014, JZD started with one Latina Power T-shirt. Nearly a decade later, it's exploded into a Latina and queer lifestyle brand with homewares, stationery, accessories and more. They even have a line of signature candles, too.