34 Women-Owned and Founded Home Brands We Love

Support women-founded businesses throughout your home and life.

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February 27, 2024

One of my goals this year is to shop from more women-owned brands, and this month is a great time to start because March is Women’s History Month. If you’re looking to support more women-run businesses, check out these home brands, from handmade kitchenware to custom-designed decor to unique gifts. We’ve rounded up some of our favorite companies to outfit your entire home and support more women-owned brands.

BEDDING + LINENS

Parachute

Founded by Ariel Kaye in 2014, Parachute does basic bedding right. Not that there's anything basic about it! From percale sheets to linen duvet covers, the brand is all about a comfy, lived-in luxury. I'm also a big fan of their towels and bath sheets. In the last two years, the company has expanded to homewares, too, and just like their bed linens, their table linens have the same casual-cool vibe.

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Bolé Road Textiles

Founded by New York designer Hana Getachew, Bolé Road Textiles mixes traditional Ethiopian handwoven fabrics with modern home decor. Each piece, from throws to wall tapestries to shower curtains, is handwoven in Ethiopia by local artisans within a fair-trade environment.

Bearaby

We're big, big fans of Bearaby at HGTV. There's no weighted blanket on the market as stylish. Founded by Kathrin Hamm, Bearaby's handknitted blankets combine form and function for a relaxing experience that also looks cute styled on a chair or sofa when not in use.

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Minted

When you think of Minted, you probably think of ordering photo prints or holiday cards, but the company founded by Mariam Naficy has so much more these days — even textiles! From tapestries to curtains, there are so many designs from women around the world to shop. You'll even find beautiful handmade tableware and ceramics, and items for kids and babies.

Johanna Howard Home

Fashion designer Johanna Howard is designing for homes these days with Johanna Howard Home. The collection features beautiful and super-soft throws through collaborations with artisans around the world.

Caminito

Founded in 2012 by Mexican-American Liz Clark, Caminito blankets are woven in Mexico and celebrate traditional patterns in funky, modern colors. These make the perfect beach blanket and big brands such as West Elm and Anthropologie are scooping them up!

Pluto

Susana Saeliu founded Pluto in 2018 to seek a better night's sleep. The pillow brand is unlike any other bedding shopping experience because it's completely customizable. You answer questions and details about your sleeping habits and preferences, and then a tailor-made, just-for-you pillow is delivered to your door. There are over 35 design variations for every kind of sleeper!

Slip

Co-founded by Fiona Stewart in 2004, slip continues to be the most popular brand in 100 percent silk pillowcases and sleep masks. Our editors have tested slip pillowcases and found the high-quality silk to be worth every penny. Even better: slip donates to charities annually and last year gave more than $120,000 to Women for Women International, which supports women survivors of war to rebuild their lives.

Brooklinen

Co-founded by wife and husband duo Vicki and Rich Fulop, Brooklinen has quickly become one of our favorite bedding and bath brands. Our editors have awarded Brooklinen's cotton percale and linen sheets as the best to buy and its signature Mulberry silk pillowcase as the best silk pillowcase you can buy online. And we are big, big fans of the company's super-plush towels.

LOOK Lifestyle

Mother-daughter duo Sylvia Longoria Dorsey and Elizabeth Dorsey Fertitta are on a mission to make luxury bedding more accessible. So they launched LOOK Lifestyle, a direct-to-consumer brand that offers handwoven, high-end linens at lower prices. The signature hemstitch sheets are perfect for preppy coastal or cottage style.

KITCHENWARE

Estelle Colored Glass

Founded by Stephanie Summerson Hall, Estelle Colored Glass is a riff on retro-colored glass but with a modern flourish. Inspired by her grandmother, the collection of hand-blown stemware and cake stands come in an assortment of bright colors guaranteed to make you smile. These "jewels for your table" are absolutely stunning and worth the investment.

Our Place

Go ahead and clean out your kitchen cabinets. Thanks to Our Place, you only need one pan: The Always Pan. Founded by Shiza Shahid, Our Place helps you pair down kitchen essentials for a minimal, multipurpose setup that is perfect for small spaces.

S’well

Founded by Sarah Kauss, S'well is on a mission to eliminate single-use plastic water bottles with a stylish, insulated alternative. The sleek water canteens come in so many trendy patterns, styles and colors, from marble to metallic. And the company has recently expanded to snack and lunch canisters which are perfect for road trips.

Stasher

We're obsessed with Stasher bags at HGTV. You can use them for just about anything, from snacks on the go to leftovers in the freezer to toiletries for travel and so much more. Founded by Kat Nouri, Stasher bags are the (very pretty!) answer to ditching single-use plastic zip bags

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Hedley & Bennett

Ellen Marie Bennett noticed a big problem in the restaurant industry: Chef aprons couldn't withstand the kitchen. And thus Hedley & Bennett was born. The apron brand specializes in sturdy, tough aprons and smocks in fun fabrics and with pockets galore. And H&B has an apron collab with Rifle Paper Co. featuring RPC's most iconic floral prints.

Blueland

If you're looking for ways to cut down on your carbon footprint, Blueland is a great place to start. Co-founder and CEO Sarah Paiji Yoo is on a mission to eliminate single-use plastics at home — especially with cleaning products. The brand's line of soaps, sprays and detergents all start with a reusable bottle and tiny tablets that are surprisingly affordable to refill. What's great about Blueland is that all products even surface cleaners are made with plant-friendly, non-toxic ingredients.

DECOR + ACCESSORIES

Jungalow

Jungalow started as a blog by designer Justina Blakeney, but it's exploded into a full-scale lifestyle brand and shop. With the tagline "Decorate wild," the brand focuses on jungle-inspired decor, from art prints to wallpaper. And now you can shop a furniture and decor line of Jungalow-designed wares at Target! The new spring collection features some gorgeous cotton pieces for the bathroom. Blakeney also launched a textile collab with rug brand Loloi at World Market. The collection features tons of throw pillows, too.

Rifle Paper Co.

You’ve probably seen Rifle Paper Co. planners at stationery stores or Anthropologie and not known it’s from a specific design house. Founded in 2009 by wife-and-husband team Anna and Nathan Bond, the brand specializes in romantic floral prints that remind you of a whimsical garden or an old, beloved children’s book. And now the designs are on pillows! The new line features some seriously cute embroidered pillows that bring the paper flowers to life.

Harlem Candle Co.

Founded by Teri Johnson, Harlem Candle Co. isn't just another pretty candle. Each luxury fragrance is an homage to a historical figure from the Harlem Renaissance.

The Sill

Founded by Eliza Blank and Gwen Blevens in 2012, The Sill specializes in trendy houseplants delivered straight to your door. You can even customize your planter from several modern styles and colors.

Clare

Nicole Gibbons is on a mission to make paint buying fun — Yes, fun! — with Clare, a new site full of gorgeous, designer-curated colors. There's no trip to the store necessary as you get swatches and supplies delivered right to your door.

Ruggable

Only a woman would think of something so ingenious as washable rugs. Seriously, these things are literal magic carpets. Founded by Jeneva Bell, Ruggable is all about high-style rugs that you can shove right in the washer. The brand also just rolled out a brand-new line of washable outdoor doormats that are so stinking cute.

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UNWRP

UNWRP is a one-stop shop for all your gifting supplies. Founded by Ashley L. Fouyolle, the brand features bold gift wrap, bags, greeting cards and more for gifts that really stand out and feel extra special.

BLK + GRN

If you've never heard of BLK + GRN, you'll want to bookmark it ASAP. The all-natural marketplace founded by Dr. Kristian Henderson is supplied by all Black artisans, and what once started as just beauty and wellness has expanded to a complete home lifestyle brand with handmade ceramic watering cans and organic sage smudge sticks.

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BAGGU

With more and more cities enacting a ban on plastic bags, you can never have too many reusable shopping bags, and BAGGU is a great place to buy them. Founded in 2007 by Emily Sugihara, BAGGU specializes in reusable shopping bags that are as stylish as they are functional. In fact, they can hold up to three times more than a disposable bag. Plus, they’re ethically sourced and manufactured and come in all kinds of trendy patterns and colors.

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Otherland

Another candle brand we absolutely love, Otherland has earned a cult following for its signature scents. The company founded by Abigail Cook Stone has a quirky design that's perfect for 70s-style decorating.

Fawn Design

I know baby showers are for important gifts like those fancy sleep machines and a warehouse supply of diapers, but I think every mom should have a Fawn bag. Founded by crafty mom Jenny Wecker, Fawn Design specializes in gorgeous purses and backpacks that are actually diaper bags. These incognito wonders have a pocket and a space for everything and yet still look like a trendy bag that isn’t stuffed with packets of applesauce and hand sanitizer. The company has expanded to smaller bags such as chic clutches with a fold-out changing pad.

Oat Cinnamon

There are floral arrangements, and then there's Oat Cinnamon. The New York company, founded by Ryan Norville, creates whimsical, dreamlike arrangements with dried pieces you can keep forever such as pampas grass and bunny tails.

Alya & Co.

Founded in 2020 by Nikki Day, Alya & Co. also makes stylish parent-friendly diaper bags. But these are more gender-neutral. It’s more like an organization system than a line of bags. But we really love is their tiny, bottle-shaped vacuum cleaner that is a godsend for car seats and strollers!

The Worthington Collection

Founded in 2021 by Sarah Owen Clifford, The Worthington Collection is a line of candles that are pretty and pretty functional. Not only do these candles smell good, but they’re also designed to eliminate stinky odors

Birdy Grey

Founded in LA by best friends Grace Lee and Monica Ashauer, Birdy Grey started as a site for affordable-yet-stylish bridesmaid's dresses, but it has evolved into a one-stop shop for all things weddings and showers. And the brand just launched a new monogram shop with dozens of designs and colors for gifts under $50!

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Stoney Clover Lane

Even if you've never heard of Stoney Clover Lane, you've probably seen the designs. The pouch brand, founded by sisters Libby and Kendall Glazer, has quite the cult following for the customization options. With Stoney Clover, it's all about the patches. You can visit one of the boutiques and create your own one-of-kind piece, but big brands are noticing, and, if you don't live close to a Stoney Clover, you can now buy select pouches and bags online with patches and popular designs already sewn on for you!

Shop Latinx

What started as an Instagram account to promote and curate Latinx artisans has exploded into one of the largest online marketplaces for Latinx products. Brittany Chavez's brand Shop Latinx is part store, part community and part editorial with items ranging from fashion to kitchenware.

JIGGY

Kaylin Marcotte is a creative genius. The founder and CEO of JIGGY has taken puzzles to the next level. With JIGGY puzzles, you can preserve the design and turn it into art thanks to handy, included glue. And the reusable glass puzzle container itself is pretty, too. Even better: Each puzzle design is from an emerging female artist and a portion of every puzzle sale actually goes back to the artist.

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