30 Women-Owned and Founded Home Brands We Love
Support women-founded businesses throughout your home and life.
One of my goals this year is to shop from more women-owned brands, and this month is a great time to start because March is Women’s History Month. If you’re looking to support more women-run businesses, check out these home brands, from handmade kitchenware to custom-designed decor to unique gifts. We’ve rounded up some of our favorite companies to outfit your entire home and support more women-owned brands.
BEDDING + LINENS
Founded by Ariel Kaye in 2014, Parachute does basic bedding right. Not that there's anything basic about it! From percale sheets to linen duvet covers, the brand is all about a comfy, lived-in luxury. I'm also a big fan of their towels and bath sheets. In the last two years, the company has expanded to homewares, too, and just like their bed linens, their table linens have the same casual-cool vibe.
No more waking up drenched in sweat — beat the heat with one of these lightweight, breathable sheet sets, tested and approved by HGTV editors.
Bolé Road Textiles
Founded by New York designer Hana Getachew, Bolé Road Textiles mixes traditional Ethiopian handwoven fabrics with modern home decor. Each piece, from throws to wall tapestries to shower curtains, is handwoven in Ethiopia by local artisans within a fair-trade environment.
We're big, big fans of Bearaby at HGTV. There's no weighted blanket on the market as stylish. Founded by Kathrin Hamm, Bearaby's handknitted blankets combine form and function for a relaxing experience that also looks cute styled on a chair or sofa when not in use.
Weighted blankets help stimulate pressure points to naturally improve mood and relaxation. Add one of these weighted blankets to your home and start reaping the benefits.
When you think of Minted, you probably think of ordering photo prints or holiday cards, but the company founded by Mariam Naficy has so much more these days — even textiles! From tapestries to curtains, there are so many designs from women around the world to shop. I was really impressed with the table linens section because once you find a print or style you like, you can order it in napkins, placemats tablecloths and more for a complete, matching table.
Johanna Howard Home
Fashion designer Johanna Howard is designing for home these days with Johanna Howard Home. The collection features beautiful and super-soft throws through collaborations with artisans around the world.
Founded in 2012 by Mexican-American Liz Clark, Caminito blankets are woven in Mexico and celebrate traditional patterns in funky, modern colors. These make the perfect beach blanket and big brands such as West Elm and Anthropologie are scooping them up!
SustainAble Home Goods
Founded by LaToya Tucciarone, SustainAble Home Goods in Atlanta is on a mission to provide unique homewares that are ethically sourced and impact the world in a positive way. The shop's stunning collection of textiles is worth browsing, from handwoven towels to hand-dyed napkins.
Estelle Colored Glass
Founded by Stephanie Summerson Hall, Estelle Colored Glass is a riff on retro-colored glass but with a modern flourish. Inspired by her grandmother, the collection of hand-blown stemware and cake stands come in an assortment of bright colors guaranteed to make you smile. These "jewels for your table" are absolutely stunning and worth the investment.
Retail-store-meets-graphic-design-studio Otherwild is packed with fun, funky housewares, from towels to incense scrolls. Founded in 2012 by LGBTQ artist Rachel Berks, the queer-identified shop has a really cool kitchen and tabletop collection with unique finds such as this checkered mug.
Go ahead and clean out your kitchen cabinets. Thanks to Our Place, you only need one pan: The Always Pan. Founded by Shiza Shahid, Our Place helps you pair down kitchen essentials for a minimal, multipurpose setup that is perfect for small spaces.
Founded by Sarah Kauss, S'well is on a mission to eliminate single-use plastic water bottles with a stylish, insulated alternative. The sleek water canteens come in so many trendy patterns, styles and colors, from marble to metallic. And the company has recently expanded to snack and lunch canisters which are perfect for road trips.
We're obsessed with Stasher bags at HGTV. You can use them for just about anything, from snacks on the go to leftovers in the freezer to toiletries for travel and so much more. Founded by Kat Nouri, Stasher bags are the (very pretty!) answer to ditching single-use plastic zip bags
Make reducing single-use plastic easy with these reusable toxin-free silicone bags perfect for packing lunches, freezing foods, sous vide cooking and so much more.
Hedley & Bennett
Ellen Marie Bennett noticed a big problem in the restaurant industry: Chef aprons couldn't withstand the kitchen. And thus Hedley & Bennett was born. The apron brand specializes in sturdy, tough aprons and smocks in fun fabrics and with pockets galore. And H&B has an apron collab with Rifle Paper Co. featuring RPC's most iconic floral prints.
DECOR + ACCESSORIES
Jungalow started as a blog by designer Justina Blakeney, but it's exploded into a full-scale lifestyle brand and shop. With the tagline "Decorate wild," the brand focuses on jungle-inspired decor, from art prints to wallpaper. I'm obsessed with the unique designs for bedding and textiles. The quilts and throws are so colorful and full of personality. And now you can shop a furniture and decor line of Jungalow-designed wares at Target!
Rifle Paper Co.
You’ve probably seen Rifle Paper Co. planners at stationery stores or Anthropologie and not known it’s from a specific design house. Founded in 2009 by wife-and-husband team Anna and Nathan Bond, the brand specializes in romantic floral prints that remind you of a whimsical garden or an old, beloved children’s book. And now the designs are on pillows! The new line features some seriously cute embroidered pillows that bring the paper flowers to life.
Harlem Candle Co.
Founded by Teri Johnson, Harlem Candle Co. isn't just another pretty candle. Each luxury fragrance is an homage to a historical figure from the Harlem Renaissance.
Nicole Gibbons is on a mission to make paint buying fun — Yes, fun! — with Clare, a new site full of gorgeous, designer-curated colors. There's no trip to the store necessary as you get swatches and supplies delivered right to your door.
Founded by Eliza Blank and Gwen Blevens in 2012, The Sill specializes in trendy houseplants delivered straight to your door. You can even customize your planter from several modern styles and colors.
UNWRP is a one-stop-shop for all your gifting supplies. Founded by Ashley L. Fouyolle, the brand features bold gift wrap, bags, greeting cards and more for gifts that really stand out and feel extra special.
Only a woman would think of something so ingenious as washable rugs. Seriously, these things are literal magic carpets. Founded by Jeneva Bell, Ruggable is all about high-style rugs that you can shove right in the washer. The brand also just rolled out a brand-new line of washable outdoor doormats that are so stinking cute.
Find out how well Ruggable washable rugs actually stand up to stains, dirt and pet accidents. Plus, find out where you can buy one for your home.
BLK + GRN
If you've never heard of BLK + GRN, you'll want to bookmark it ASAP. The all-natural marketplace founded by Dr. Kristian Henderson is supplied by all Black artisans, and what once started as just beauty and wellness has expanded to a complete home lifestyle brand with handmade ceramic watering cans and organic sage smudge sticks.
Another candle brand we absolutely love, Otherland has earned a cult following for its signature scents. The company founded by Abigail Cook Stone has a quirky design that's perfect for 70s-style decorating.
With more and more cities enacting a ban on plastic bags, you can never have too many reusable shopping bags, and BAGGU is a great place to buy them. Founded in 2007 by Emily Sugihara, BAGGU specializes in reusable shopping bags that are as stylish as they are functional. In fact, they can hold up to three times more than a disposable bag. Plus, they’re ethically sourced and manufactured and come in all kinds of trendy patterns and colors.
Sustainability is increasingly on our minds, and there are more options than ever when it comes to reusable shopping bags that are functional and stylish. Here are some of our favorites.
There are floral arrangements, and then there's Oat Cinnamon. The New York company, founded by Ryan Norville, creates whimsical, dreamlike arrangements with dried pieces you can keep forever such as pampas grass and bunny tails.
I know baby showers are for important gifts like those fancy sleep machines and a warehouse supply of diapers, but I think every mom should have a Fawn bag. Founded by crafty mom Jenny Wecker, Fawn Design specializes in gorgeous purses and backpacks that are actually diaper bags. These incognito wonders have a pocket and a space for everything and yet still look like a trendy bag that isn’t stuffed with packets of applesauce and hand sanitizer. The company has expanded to smaller bags such as chic clutches with a fold-out changing pad.
Alya & Co.
Founded in 2020 by Nikki Day, Alya & Co. also makes stylish parent-friendly diaper bags. But these are more gender-neutral. It’s more like an organization system than a line of bags. But we really love is their tiny, bottle-shaped vacuum cleaner that is a godsend for car seats and strollers!
The Worthington Collection
Founded in 2021 by Sarah Owen Clifford, The Worthington Collection is a line of candles that are pretty and pretty functional. Not only do these candles smell good, but they’re also designed to eliminate stinky odors
Founded in LA by best friends Grace Lee and Monica Ashauer, Birdy Grey started as a site for affordable-yet-stylish bridesmaid's dresses, but it has evolved into a one-stop-shop for all things weddings and showers. And the brand just launched a new monogram shop with dozens of designs and colors for gifts under $50!
Stoney Clover Lane
Even if you've never heard of Stoney Clover Lane, you've probably seen the designs. The pouch brand, founded by sisters Libby and Kendall Glazer, have quite the cult following for the customization options. With Stoney Clover, it's all about the patches. You can visit one of the boutiques and create your own one-of-kind piece, but big brands are noticing, and, if you don't live close to a Stoney Clover, you can now buy select pouches and bags online with patches and popular designs already sewn on for you!
If you love all things whimsy and color, ArtSugar is a great place to shop for pop art. For International Women's Day this year, the female-founded e-commerce art curator is partnering with artist Jamie Kushner Blicher of Glitter Enthusiast to create awareness of infertility. Blicher created a new disco ball pop art piece using IVF needles as painting tools and for every print sold ArtSugar will donate 10 percent of proceeds to Care.org.