Ask the Producer: Behind the Scenes at Beach Flip

Go behind the scenes of HGTV's hottest summer show.
By: Liz Gray

I chatted with Beach Flip producer Loren Ruch about the theme of the show and why the HGTV team chose Gulf Shores, Ala. as the setting for this hit new show. See his fun responses below.

Producer Loren Ruch With Episode 1 Winners + Mentors  

Photo by: Todd Douglas / Getty Images

Todd Douglas / Getty Images

Producer Loren Ruch With Episode 1 Winners + Mentors  

Blog reader Marcia asks: Where are they flipping and what happens to the homes after the show?
They are flipping beach homes in beautiful Gulf Shores, Alabama. The homes are owned by locals who will get their beach shacks returned to them after the competition totally transformed. How lucky are they?!

What made you choose Gulf Shores as the location for this show? How were the homes selected?
We did a major location search for beautiful beaches with affordable properties that were in locations that would be warm and sunny enough to shoot in February and March (that’s when we shot the show). We narrowed it down to a few locations in Florida, Alabama and Texas. In the end, Gulf Shores was honestly too beautiful to pass up, and we were able to find beachfront (instead of just beach adjacent) homes that were under $500,000, which seemed more relatable than multi-million dollar properties.

What were you looking for in the teams on the show? How much did the contestants know about the premise before they arrived on set?
We wanted to find skilled, energetic and fun-loving teams who were willing to take two months out of their lives to be part of this crazy social experience. They all needed to have good design eyes, a love of the beach and renovation skills. They didn’t know anything about the specific show when they applied other than the fact that they were going to be renovating properties for a competition show.

The contestants all lived together in the beautiful Morning Call residence during the show — was there any drama in the main house, or did everyone get along?
There was some drama in the house, but it was mostly in jest. For example, we had two teams fighting over which room they wanted, but they ultimately worked it out and there were no hard feelings. They also started to play pranks on each other in later episodes. Alex was definitely the prankster of the group!

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