We're Obsessed With Erin Napier's Rug and We Found a Look-Alike For Less Than $300

The cozy, colorful accessory is so versatile! Plus, we found more affordable boho-cool rugs.

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April 05, 2022

As seen on Home Town, Ben and Erin (C) Napier have fully renovated the Hogue Residence in Laurel, Mississippi. The kitchen has been completely redone. The wall between the kitchen and breakfast area was removed and all new cabinetry has been installed. This massive kitchen features two separate islands and plenty of room for a large family. (portrait)

Photo by: Todd Douglas/ Getty Images

Todd Douglas/ Getty Images

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Erin Napier — co-host of HGTV’s Home Town and all-around VIDP (very important design person) — recently posted an Instagram video featuring cute baby Mae crawling past a just-as-cute, oriental-style rug. Though the post was meant to be about Mae (“Maebee Baby is on the move!” Erin wrote), her followers immediately zeroed in on the navy-and-red rug to Mae’s left, and, as we do with any Erin Napier-designed space, they wanted details.

The boho-inspired LoLoi Zharah rug is made in India and features red, whites and blues in a classic Persian print. We spotted it in Erin’s home as far back as August 2021, so we think it *might* be a Napier favorite. Lucky for us, it’s available on Rugs Direct.

Buy the Rug

Erin styled the rug in what appears to be Helen’s bedroom and/or a playroom. We caught a glimpse of it behind Helen in a post from early February.

While it obviously looks great in a kids’ room, you can use it to decorate a dining room, bedroom, at-home office or kitchen — it’s versatile, that’s for sure. It even comes as a runner for entryways and hallways. And if the price is a little steep, we found an almost-identical look-alike by Alexander Home available on Overstock (you can get a 5’ x 7’6” one for less than $200!).

Buy the Look-Alike

As we gear up for Ben and Erin's newest show Home Town Kickstartcoming to HGTV this spring — we'll be keeping an eye on Erin's Instagram page to see what other farmhouse-cool, boho accessories she has up her sleeve. In the meantime, check out some similar rugs below (all less than $200).

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