One of Our Favorite Bag Brands Is Releasing a New Tote

Bogg, known for its sturdy beach bags, has a new design for work, the gym — or anywhere else you want to go.

October 15, 2026

Summer may be over, but Bogg bags are here to stay. Until now, the brand has been known for its durable, spacious beach totes, which are especially popular with parents. But while these bags may now be stored away until next year’s vacation, the brand is introducing an entirely new line of totes you can take to work (or anywhere).

What’s Bogg’s new Go Tote?

The Go Tote marks Bogg’s first major departure from its signature design: a lightweight zip-top tote you can take to work, the gym or wherever life takes you. The bottom is still made from the same material as the Original Bogg bag, which keeps it standing upright. However, the rest of the tote is made from a new “proprietary, soft-touch material” that “allows the bag to flex, fold and bounce back into shape,” Bogg shares exclusively with HGTV. The Go Tote is also water-resistant and easy to wipe down.

What colors and sizes does the Go Tote come in?

The Go Tote comes in three sizes, with each offering a little something different in terms of features:

  • The “Go Little” ($90): A six-liter tote, available in the shades Cafe au Lait, Blush-Worthy, L.B.D. Black, Plum Pudding, Coconut and Parisian Purple. The bag comes with top handles, crossbody straps, a phone pocket and front zipper pockets.
  • The “Go Tote” ($120): A 20-liter tote, available in the shades Cafe au Lait, Blush-Worthy, L.B.D. Black and Plum Pudding. The bag comes with top handles, crossbody straps, a short grab handle, a phone pocket, front zipper pockets and a laptop pocket. The tote can slide over a suitcase handle and be used as a personal item underneath an airplane seat.
  • The “Go Big” ($150): A 35-liter tote, available in the shades Cafe au Lait, Blush-Worthy, L.B.D. Black and Plum Pudding. The bag comes with top handles, crossbody straps, a short grab handle, a phone pocket, front zipper pockets and a laptop pocket. The tote can slide over a suitcase handle and the base of the bag opens up to store shoes or other items.

Where can you buy the Bogg Go Tote?

The Go Totes are available now on boggbag.com and on Amazon, Dick’s Sporting Goods, and Bloomingdale’s.

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