Farrow & Ball Predicts This Is the Color We'll Be Seeing Everywhere in 2027

Historically a color reserved for royals and aristocrats, purple will be making its way into a variety of modern-day homes in 2027, according to UK-based paint brand Farrow & Ball. The color has already popped up on fashion runways and made a resurgence in home design products, like lighting and dishware. In 2026 alone, Farrow & Ball saw a 63.5% increase in sales of purple paint colors — and they don’t think the color is going anywhere in 2027.

How to Use Purple in Your Home

While purple may seem like an intimidating color to incorporate into your home, Farrow & Ball luckily offers a variety of shades from pale lavender with pink undertones to a deep, moody plum to fit any space and style.

“Whilst deep purples, with their regal connotations, can be a difficult color for interiors, the broader family can often bring softness and serenity,” says Patrick O'Donnell, Global Brand Ambassador at Farrow & Ball. "At the very palest end of this color family, something like Peignoir, a gentle, almost ethereal silver/lilac creates a romantic yet modern sensibility and teamed with a crisp white feels timelessly elegant.”

Pictured above, Peignoir serves as a fresh alternative to white in a modern space. It could also be used in a sweet kid’s room or in a sunny kitchen.

“The more mid color of Brassica, a slightly smoky purple is a lovely choice for a generously lit living room and will pair rather beautifully with tobacco mohair velvet on your couch,” says Patrick. Seen on the front door of a historic brick home, Brassica offers a balance of character and modern charm that immediately invites guests in. You can try using it on furniture, too, to add a subtle pop of color.

At the darker end of the purple color spectrum, Pelt is ideal for wrapping a room in coziness by colorwashing the walls, ceiling and trim. “If you truly want to embrace a richer, darker purple, Pelt, our darkest shade in this family would work brilliantly in a media room where darkness rules, especially in the super matte Dead Flat finish creating an almost ‘nubuck’ finish to the eye,” says Patrick. Or, if you’re looking for a smaller way to incorporate purple, the darker tones of Brassica and Pelt can also be used as an accent color on trim work or a stair railing.

Whether you're ready to dive head first into a seemingly daring color trend or simply dip your does in, take this as your sign to consider purple during your next trip to the paint aisle.