Shop With Pride: 50+ Rainbow Buys That Give Back

Support companies doing good and making a difference this June by buying products that benefit LGBTQ+ causes and non-profits.

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Updated on June 08, 2023

I've been making an effort to shop smarter by supporting women-owned, Black-owned, AAPI-owned and other minority-owned businesses, and for Pride month, I recently highlighted all of my favorite LGBTQ-owned home brands to support all year long. Beyond spending money directly with LGBTQ businesses, June is a great time to shop with companies that have committed to giving back to LGBTQ organizations. One way I’m shopping smarter is by supporting companies that give back to causes I care about. So for Pride Month, I’ve created a mega shopping guide for companies donating to LGBTQ non-profits. This rainbow shopping blitz features everything from cookware to decor to a big bouquet of colorful roses, and there are some great gift ideas for family and friends, too.


LGBTQ-Owned and Founded Home Brands We Love

Support these designers and shops during Pride month and beyond.


Hedley & Bennett: The apron brand beloved by chefs, celebrities and home cooks alike just released a new Pride version of its most popular style. A portion of every purchase of a Pride Essential Apron will go to the Los Angeles LGBT Center and its Culinary Arts program supporting the LGBTQ community in culinary training, meal production, and job placement for up to 100 students a year.

Williams Sonoma: Williams Sonoma's collection of homewares, cookware and decor to benefit The Trevor Project is back and better than ever. There's kitchenware designed by The Trevor Project as well as several gorgeous rainbow wreaths in dried and faux florals. And because it's WS, there are tons of sweets, too, from sugar cookies with the intersectional Pride flag to a new Pride punch.

Pottery Barn: William Sonoma's sister brand Pottery Barn also has a collection of items benefiting The Trevor Project and its company-wide with a rainbow motif in items at PB, PBTeen and Pottery Barn Kids. We love the matching family pajamas from infant to adult.

The Bouqs: For the fifth year in a row, The Bouqs Co. has partnered with the Los Angeles LGBT Center and brought back its popular Rainbow Bouqs for Pride Month. Twenty percent of the purchase price for each bouquet will go to the center for healthcare, housing and education programs.

Leland France: For June, Leland Francis will donate the net profits from the Pansy Eau De Parfum and Pansy Candles to the Ali Forney Center, LA LGBT Center and Sage.

PopSockets: Did you know that PopSockets has a collection of PopGrips that give 50 percent of profits back to charity? It’s called Poptivism, and many of these PopGrips support national groups such as It Gets Better Project, Hate Is a Virus and Know Your Rights Camp.

Havly: For every Bowie bath towel sold, Havly will donate $1 to manufacturing towels for shelters providing a refuge for LGBTQ youth experiencing homelessness.

West Elm: Now through June 30, West Elm is offering a 50 percent giveback on all LOCAL products in support of The Trevor Project. If you’ve never shopped West Elm’s LOCAL section, now is a great time to start! It features small businesses and artisans as well as LGBTQIA+ and BIPOC designers and creators across the country.

Cadence: Cadence partners with the Trans Women of Color Collective year-round. When you buy the rainbow icon tile for their capsule systems, Cadence will donate 100 percent of the proceeds to the collective, whose mission is "to uplift the narratives, lived experiences and leadership of trans and gender non-conforming people of color, our families and comrades as we build towards collective liberation for all oppressed people."

Disney: This year’s Disney Pride Collection was created by members and allies of the LGBTQIA+ community within The Walt Disney Company. This year’s line has several cute kitchen buys such as these cocktail glasses with the intersectional Pride and trans pride stripes. Globally, Disney donates to more than two dozen LGBTQIA+ organizations and in the U.S. Disney supports GLSEN, Ali Forney Center, LGBTQ Center OC, Los Angeles LGBT Center, PFLAG National, SF LGBT Center, The Trevor Project and Zebra Coalition.

IKEA: For June, IKEA U.S. will donate 100 percent of sales of its iconic rainbow STORSTOMMA bag to True Colors United, an organization focused on providing solutions for homelessness in the LGBTQ+ youth community.


Coach: The Coach Pride Collection this year is all about the iconic queer communities of Fire Island Pines and Cherry Grove in New York. Some pieces are even inspired by destinations on the island such as The Belvedere Guest House, the oldest LGBTQ-owned and operated guest house in America and an absolute interior design gem. This year the Coach Foundation is celebrating a decade of giving and partnership with the Hetrick-Martin Institute as well as continuing partnerships with Point Foundation and CenterLink: The Community of LGBTQ Centers.

Stoney Clover Lane: For Pride this year, Stoney Clover Lane is bringing back fan-favorite rainbow terry pouches and accessories in addition to a brand-new collection of pouches and patches designed in partnership with LGBTQ+ creators Harry Hill and Emira D’spain. 100 percent of the net proceeds from the collection will be donated to the Happy Hippie Foundation, which provides support and services to homeless LGBTQIA+ youth.

Teva: The sandal company launched a new Pride collection with rainbow-striped and Trans Pride striped straps. The collection is in tandem with Teva’s $20,000 donation to one-n-ten’s Camp OUTdoors programs, which is dedicated to helping BIPOC and LGBTQAI+ youth develop leadership skills, work in collaborative ways and develop a strong sense of self and community.

GlassesUSA: For every pair of glasses from the Love-4-All collection sold during June, GlassesUSA will donate 10 percent of proceeds to Outright International.

Wild One: To kick off Pride on June 1, Wild One will donate 25 percent of dog Walk Kit purchase proceeds to The Trevor Project.

Conscious Steps: The sustainable sock company supports many nonprofits throughout the year and there are dozens of rainbow and Trans pride designs supporting The Trevor Project.

LOKAI: For each Pride Lokai sold, the bracelet company will donate $1 to the Point Foundation, a national LGBTQ+ scholarship fund.

Bombas: The sock brand is celebrating Pride Month with new rainbow designs, from stripes to rainbow checkered. And for every pair you purchase, a pair will be donated to someone in need in the LGBTQ+ community through the Ruth Ellis Center, which gives much-needed resources to LGBTQIA+ people in need of support. Select styles this year were even designed in collaboration with the Ruth Ellis Center.

Levi’s: In support of its 2023 Pride collection, Levi's is donating $100,000 to OutRight Action International, which is working to advance LGBTQ+ rights across the globe.

SAYLOR: For the month of June, SAYLOR will donate 20 percent of proceeds from website sales to The Ali Forney Center.

Happy Socks: Ten percent of proceeds from the Happy Socks Pride Socks collection will be donated to InterPride. And it's not just for June. The give-back campaign is year-round.

EyeBuyDirect: The Eyewear Pride Collection includes different glasses styles with rainbow-colored frames and EyeBuyDirect is donating 100 percent of sales from the collection to the Trevor Project.

Converse: To date, Converse has donated nearly $2.5 million to local and global LGBTQIA+ organizations including the It Gets Better Project, Ali Forney Center, BAGLY and OUT MetroWest. The 2023 Pride Collection features select customizable sneakers designed by LGBTQIA+ Converse employees.


The Herbal Zen: During the first weekend of Pride month, The Herbal Zen will donate 20 percent of all net profits of its rainbow-colored variety pack of shower steamers to the Human Rights Campaign.

OUAI: This year for Pride Month, OUAI has pledged $200,000 to LGBTQ+ organizations creating safe spaces for the LGBTQ+ community including The Trevor Project, Ali Forney Center, Los Angeles LGBT Center and Strands For Trans, a non-profit on a mission to create more trans-friendly barbershops and hair salons.

Peace Out Skincare: Now through July 6, $5 from each limited edition Pride Acne Dot pack sold will be donated to The Trevor Project. Together with customer donations, Peace Out has committed to an overall minimum contribution of $25,000.

Kiehl’s: Kiehl’s is donating $150,000 to The Trevor Project in addition to giving its Ultra Facial Cream new Pride packaging.

Calm Strips: Calm Strips has partnered with QueerWell, LGBTQIA+ therapists dedicated to providing accessible online counseling for LGBTQIA+ adults in Virginia. A percentage of sales from the new My Best Life Calm Strips pack will be donated to QueerWell’s Community Care Fund.


Baked by Melissa: Baked by Melissa’s Pride Collection features colorful bite-sized cupcakes and is available for nationwide shipping. Ten percent of net proceeds from Pride Cupcakes will be donated to The Center, which empowers the LGBT community in New York City.

Brew Dr: For the fifth year, Brew Dr. has partnered with The Trevor Project to make a rainbow-wrapped, limited-edition kombucha. In addition to the Love Wins packaging, Brew Dr. is donating $50,000 to The Trevor Project.

Barefoot Wine: Barefoot Wine has a new Barefoot Bubbly Sweet Rosé Pride edition for 2023, and the company will donate $1 of every case sold to both Free Mom Hugs, an organization spreading love one hug at a time, and the National Center for Transgender Equality, which advocates changing policies and society as a whole to increase the understanding and acceptance of transgender people.

Dana’s Bakery: The NYC sweets shop is famous for its cookies, and this month, you can buy new Pride Mini Chocolate Chip Rainbow Cookies. Ten percent of proceeds benefit Trinity Place Shelter for the month of June.

Noodles & Company: Noodles is pledging 100 percent of proceeds from its Pride Crispy sales, (up to $30,000) to Out & Equal, which advocates exclusively for LGBTQIA+ workplace equality.

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