Shop With Pride: 50+ Rainbow Buys That Give Back

Support companies doing good and making a difference this June by buying products that benefit LGBTQ causes and non-profits.

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June 05, 2020

The pandemic has canceled Pride parades and events across the country, but that doesn’t mean Pride is canceled. And LGBTQ+ organizations still need our help. I’ve mentioned before that I’m trying to be a smarter shopper online, and one of the ways I’m shopping smart this Pride Month is with Amazon Smile. Any time you shop on Amazon, go to first to make sure your purchase is counted. If you do this, Amazon will donate 0.5 percent of your purchase to a charity you choose on their list, and there are hundreds of LGBTQ+ groups and causes to choose from. You can shop for national groups like The Trevor Project, which focuses on suicide prevention for LGBTQ+ youth and provides free counseling for teens, or you can find local centers in your area to direct proceeds.

Another way I’m shopping smarter is by supporting companies that give back to causes I care about. So for Pride Month, I’ve created a mega shopping guide for companies donating to LGBTQ+ non-profits. This rainbow shopping blitz features everything from cookware to decor to a big bouquet of colorful roses, and there are some great gift ideas for family and friends, too. If you can’t celebrate Pride Month together this year, it’s the perfect way to send love and pride from afar.


Williams Sonoma Brands: For Pride 2020, Williams Sonoma launched a collection of brand-new homewares, cookware and decor across all of their brands, from West Elm to Mark & Graham to Rejuvenation to the Pottery Barn brands. The collection benefits The Trevor Project, and Williams Sonoma will donate 50 percent of the purchase price of each item to The Trevor Project.

The Bouqs: For the second year, The Bouqs Co. has partnered with the Los Angeles LGBT Center and brought back its popular Rainbow Bouqs for Pride Month. Twenty percent of the purchase price for each bouquet will go to the center for healthcare, housing and education programs.

Target: Target has a huge Pride collection online, from party supplies and decorations to rainbow-inspired pet toys and costumes. In honor of Pride Month, the company has donated $100,000 to GLSEN, an organization dedicated to creating safe, inclusive schools for LGBTQ kids.

Starbucks: In honor of Pride Month, Starbucks is donating a combined $100,000 to the Human Rights Campaign and the National Center for Transgender Equality to aid in their support for vulnerable members of the LGTBQ+ community. To celebrate, the coffee chain has a limited-edition, rainbow-inspired collection of drinkware available at select company-operated and licensed locations in the US and Canada. But their giving doesn’t stop after June. Over the past year, The Starbucks Foundation has provided more than 100 grants to non-profit organizations supporting LGBTQ+ communities, totaling more than $300,000.

Leland France: A portion of proceeds from Leland France’s two limited-edition Pride candles will be donated to the Ali Forney Center in NYC which houses LGBT homeless youth as well as the Los Angeles LGBT Center.

PopSockets: Did you know that PopSockets has a collection that gives 50 percent back to charity? It’s called Poptivism, and many of these PopGrips support national groups such as GLSEN and The Trevor Project as well as several smaller LGBTQ organizations that deserve love and awareness like the Trans Women of Color Collective, Brave Trails and local organizations such as the SF LGBT Center.

Funko: The quirky line of cute collectible figurines has partnered with major pop culture brands such as Hello Kitty to create its first Pride line of Funko Pops! And in honor of Pride, the company has donated to the It Gets Better Project, an organization that uplifts, empowers and connects LGBTQ+ youth.


Target: In addition to gifts and decor, Target’s Pride Collection also features a huge selection of gender-inclusive clothing and jewelry. And it’s not just the traditional rainbow. There are several buys with the transgender pride and bisexual pride flag colors.

Teva: The sandal company launched a new Pride collection with rainbow-striped straps and platform sandals. The collection is in tandem with Teva’s partnership and $20,000 donation to the It Gets Better Project.

GlassesUSA: For every pair of glasses from the Muse Love is Love collection sold during June, will donate $5 to The Trevor Project.

Apple: The tech giant supports numerous LGBTQ advocacy organizations including Encircle, Gender Spectrum, GLSEN, PFLAG, SMYAL, The National Center for Transgender Equality, The Trevor Project and ILGA World. And for Pride 2020, Apple released a new rainbow sport band for the Apple Watch as well as a new Nike Pride sport band.

Nike: The sportswear company is supporting LGBTQ+ athletes and communities across the country by giving grants to more than 20 organizations advancing the LGBTQIA+ community, administered by the Charities Aid Foundation of America. Nike's BeTrue 2020 Collection features Pride editions to popular sneakers such as the Air Max and the Air Force 1s, which include a rainbow with black and brown stripes to recognize people of color in the LGBTQIA+ community. The collection will launch on June 19.

Disney: The Rainbow Disney Collection available on includes tons of Mickey merch with the Pride rainbow treatment, from tees to headbands. And in recognition of Pride Month, Disney is donating $100,000 to GLSEN.

Universal: Universal Orlando Resort has brought back their “Love is Universal” collection for a second year with adorable ringer tees, hats and more. And even if you’re not in Orlando, it’s available to shop on the theme park’s online store. Through October, 10 percent of proceeds will go to The Zebra Coalition’s mission to support and inspire local LGBTQ+ youth.

Zenni: In June, all proceeds from Pride eyewear sales will go to the It Gets Better Project. The collection even includes rainbow, heart-shaped sunglasses.

LOKAI: For each Pride Lokai sold, the bracelet company will donate $1 to LGBTQ+ charities and organizations.

Goodr: Sales from the sunglass company’s purple LGBTQ+AF shades support the LA LGBT Center not just in June, but year-round.

UGG: The brand most known for fuzzy boots has created a capsule collection of plush slippers and slides with the colors of the pride and transgender flags. And to complement the capsule, UGG is donating $125,000 to GLAAD.

Dr. Martens: The iconic boot brand has a new Pride boot for 2020 with rainbow stitching in addition to rainbow socks and laces. Dr. Martens has pledged a $25,000 donation to The Trevor Project.

Bombas: The sock brand is celebrating Pride Month with new rainbow designs, from stripes to leopard print. And for every pair you purchase, a pair will be donated to someone in need in the LGBTQ+ community through The Ally Coalition.

Asos: For the fourth year, online fashion brand Asos has teamed up with GLAAD to create a Pride-themed collection. All proceeds from the collection will benefit GLAAD.

Banana Republic: For Pride, Banana Republic released a brand-new capsule collection of rainbow-themed apparel and accessories. In conjunction with the collection, the brand has pledged $60,000 to the United Nations Free & Equal campaign, an initiative that promotes equal rights for the LGBTQ+ community.

GAP: Banana Republic’s parent company GAP is giving back, too. From now until July 3, GAP will donate $2 to the United Nations Foundation for each Free and Equal eGiftcard sold in support of the UN Free & Equal Campaign for LGBTI equality.

Reebok: The footwear brand released its “All Types of Love” collection for Pride Month, with apparel and sneakers decked out in rainbow designs. Reebok is also donating $75,000 to the It Gets Better Project.

Under Armour: In response to COVID-19, Under Armour is giving back to the LGBTQ+ community through the UA PRIDE Grant Program, which seeks to alleviate financial hardships that have fallen upon LGBTQ+ community-focused non-profits due to the pandemic. Eligible organizations can apply for a one-time grant up to $15,000 on the UA PRIDE Grant Program website.

Puma: The apparel brand teamed up with celebrity Cara Delevingne to release the “From Puma With Love” collection. Puma is donating 20 percent of proceeds from the collection to the Cara Delevingne Foundation, which supports LGBTQ+ charities.

Happy Socks: Happy Socks teamed up with the Phluid Project to design a collection of rainbow socks for Pride. 10 percent of proceeds from the collection will be donated to The Trevor Project.

Kate Spade: A portion of proceeds from the new rainbow-themed capsule collection “The Rainbow Shop,” will benefit The Trevor Project.

Levi’s: The brand is donating all proceeds from its rainbow Pride collection to OutRight Action International, which is working to advance LGBTQ+ rights across the globe.

Dockers: Part of the Levi’s family of brands, Dockers released its third annual Pride collection. In honor of Pride, Dockers is donating to the Stonewall Community Foundation, an organization that works with the LGBTQ+ community in New York City.

Fabletics: Ten percent of proceeds from the Fabletics Pride collection will benefit the It Gets Better Project.

EyeBuyDirect: The brand teamed up with “Queer Eye” star Tan France to create the Freedom Collection, which includes four different glasses styles with rainbow-colored frames. EyeBuyDirect is donating five percent of sales from the collection to the Trevor Project. The collection is also part of EyeBuyDirect’s buy one, give one program where customers can donate a pair of glasses to someone in need.

Converse: Over the last five years, Converse has donated more than $1 million to local and global LGBTQIA+ organizations. And for Pride 2020, its collection of sneakers will benefit the It Gets Better Project, Ali Forney Center, BAGLY and OUT MetroWest.


Bliss: One hundred percent of net proceeds from the Bliss Makeup Melt Wipes will go to The Trevor Project.

Herbivore: For every sale of Herbivore’s Prism Glow Serum, $1 will be donated to The Trevor Project through the end of 2020.

Sephora: The beauty retailer has launched its first-ever Pride collection and will donate $1 from the sale of products in the collection to LGBTQ organizations.

Harry’s: One hundred percent of profits from Harry’s Pride shaving set will be donated to The Trevor Project.

Sally Hansen: The nail care brand has partnered with GLAAD for another year to create a rainbow-inspired nail polish set and donate to GLAAD’s cause.

Johnson & Johnson: Several of the Johnson & Johnson brands are getting the rainbow treatment this month as part of the company’s Care With Pride initiative, from Neutragena to Listerine. And even though not all brands are getting rainbow packaging, supporting brands such as Aveeno counts, too. In the past decade, Johnson & Johnson has donated more than $1 million to LGBTQIA non-profit groups including PFLAG, Trevor Project and Family Equality.

Kiehl’s: Kiehl’s is donating $100,000 to The Trevor Project in addition to hosting a virtual dance party on Instagram Live on June 5.

Marc Jacobs Beauty: For Pride, Marc Jacobs Beauty released five new shades of its Enamored Hydrating Lip Gloss Stick in bright, rainbow packaging. The company will be donating $10,000 each to SAGE, an organization dedicated to improving the lives of LGBTQ+ older adults, and Le Refuge, a French organization dedicated to preventing the isolation and suicide of LGBTQ+ youth by providing shelter and support.

Youth to the People: The beauty brand released a Pride Kit with three of its best-selling products and has a pledged $75,000 to GLSEN.

Face Halo: Go green and give back with Face Halo’s reusable makeup remover. Five percent of proceeds from the Pride edition will go to The Trevor Project.

Morphe: 100 percent of proceeds from the Morphe Free to Be collection will be donated to GLSEN. The collection includes an eyeshadow palette, brush set and setting mist.


Baked by Melissa: For the fifth year in a row, Baked by Melissa is donating 10 percent of sales from its Pride cupcake to The LGBT Community Center in New York City.

Skittles: The candy brand announced that only one rainbow matters this Pride month, and the company has given up its rainbow to celebrate the LGBTQ community with colorless bags of Skittles. For every pack purchased in the US, Skittles is donating $1 to GLAAD. You can buy them at CVS and select Walmart locations nationwide.

ONEHOPE Wine: Ten percent of the sale from each bottle of wine from OneHope Wine benefits a different cause. And the company’s Pride collection features sparkling wine that benefits The Trevor Project.

KIND: This year KIND will continue its partnership with the Ali Forney Center, donating 100 percent of net sales from its Pride bar to assist in protecting and empowering homeless LGBTQIA+ youth across the country.

Brew Dr: For the second year, Brew Dr. has partnered with The Trevor Project to make a rainbow-wrapped, limited-edition kombucha. In addition to the packaging, Brew Dr. is donating to help Trevor serve 120,000 LGBTQ young people this year with free and confidential crisis counseling.

Barefoot Wine: Barefoot Wine has a rainbow makeover this month and for every case of Barefoot Wine PRIDE 2020 Barefoot Brut Rose or Rose Spritzer sold, the company will donate $1 in proceeds (Up to $60,000) to Free Mom Hugs, an organization spreading love one hug at a time.

Dana’s Bakery: The NYC sweets shop is famous for its gluten-free goodies and this month for Pride, you can buy their popular Black & White cookies with a rainbow cookie base! Five percent of all Rainbow Cookie sales will be donated to The Trevor Project.

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