Shop With Pride: 10+ Rainbow Buys That Give Back

Here at HGTV, we've been making an effort to shop smarter by supporting women-owned, Black-owned, AAPI-owned and other minority-owned businesses, and for Pride month, we recently highlighted all our favorite LGBTQ-owned home brands to support all year long. Beyond spending money directly with LGBTQ businesses, June is a great time to shop with companies that have committed to giving back to LGBTQ organizations. One way you can shop smarter is by supporting companies that give back to causes that matter. So for Pride Month, we created a mega shopping guide for companies donating to LGBTQ non-profits. This rainbow shopping blitz features everything from decor and fashion to new additions to your skincare routine, and there are some great gift ideas for family and friends, too.

Home Goods & Gifts

Disney: The Disney Pride Collection was created by members and allies of the LGBTQIA+ community within The Walt Disney Company. This year’s line features pride-colored Mickey and Minnie ears and a rainbow Star Wars figurine. Globally, Disney donates to more than two dozen LGBTQIA+ organizations and in the U.S. Disney supports GLSEN, Ali Forney Center, LGBTQ Center OC, Los Angeles LGBT Center, PFLAG National, SF LGBT Center, The Trevor Project and Zebra Coalition.

IKEA: For June, IKEA U.S. will donate 100 percent of sales of its iconic rainbow STORSTOMMA bag to Rainbow Railroad, an organization focused on providing safety to the LGBTQ+ community from state-enabled homophobia and transphobia.

Petco: 10% of sales from select products from Petco's Pride Collection will go toward The Trevor Project. The Trevor Project is the leading suicide prevention and crisis intervention organization for LGBTQ+ young people, which a handful of other brands on our list support as well.

Fashion & Accessories

Conscious Steps: The sustainable sock company supports many nonprofits throughout the year and there are dozens of rainbow and Trans pride designs supporting The Trevor Project.

LOKAI: For each Pride Lokai sold, the bracelet company will donate $1 to the Point Foundation, a national LGBTQ+ scholarship fund.

Bombas: The sock brand is celebrating Pride Month with new rainbow designs, from stripes to rainbow checkered. And for every pair you purchase, a pair will be donated to someone in need in the LGBTQ+ community through Giving Partners, which gives much-needed resources to LGBTQIA+ individuals facing homelessness.

Levi’s: In support of its 2026 Pride collection, Levi's is donating $100,000 to OutRight Action International, which is working to advance LGBTQ+ rights across the globe.

EyeBuyDirect: The Eyewear Pride Collection includes different glasses styles with rainbow-colored frames and EyeBuyDirect is donating 100% of sales from the collection to the Trevor Project.

Converse: To date, Converse has donated nearly $3.4 million to local and global LGBTQIA+ organizations including the It Gets Better Project, Ali Forney Center, BAGLY and The Theater Offensive. The 2026 Pride Collection features select customizable sneakers with distinc pride themes.

Beauty & Wellness

Mac: 100% of the proceeds from Kim Petras' limited edition Viva Glam Lipstick are donated to Mac's LGBTQIA+ partners around the world.

Food & Beverage

Maeve: Maeve is spreading joy this Pride Month through their Maeve Loves You Pride Box that donates 10% of its net profits to The Trevor Project. The box is packed with eight unique bonbon flavors like Blackberry Bramble, Milk Salty Toffee and more.

Brew Dr: Brew Dr. has partnered with LGBTQ Outdoors to make a rainbow-wrapped, limited-edition kombucha in support of safe spaces for adventure and connection to nature.

Baked by Melissa: Baked by Melissa’s Pride Collection features colorful bite-sized cupcakes and is available for nationwide shipping. A portion of net proceeds from Pride Cupcakes will be donated to The NYC LGBT Community Center, which empowers the LGBT community in New York City.