Shop With Pride: 50+ Rainbow Buys That Give Back

Support companies doing good and making a difference this June by buying products that benefit LGBTQ+ causes and non-profits.

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June 02, 2021

I've been making an effort to shop smarter by supporting women-owned, Black-owned and AAPI-owned and other minority-owned businesses, and for Pride month, I recently highlighted all of my favorite LGBTQ-owned home brands to support all year long. Beyond spending money directly with LGBTQ businesses, June is a great time to shop with companies that have committed to giving back to LGBTQ organizations. One way I'm shopping smart this Pride Month is with Amazon Smile. Any time you shop on Amazon, go to first to make sure your purchase is counted. If you do this, Amazon will donate 0.5 percent of your purchase to a charity you choose on their list, and there are hundreds of LGBTQ groups and causes to choose from. You can shop for national groups like The Trevor Project, which focuses on suicide prevention for LGBTQ youth and provides free counseling for teens, or you can find local centers in your area to direct proceeds.

Another way I’m shopping smarter is by supporting companies that give back to causes I care about. So for Pride Month, I’ve created a mega shopping guide for companies donating to LGBTQ non-profits. This rainbow shopping blitz features everything from cookware to decor to a big bouquet of colorful roses, and there are some great gift ideas for family and friends, too.


Williams Sonoma Brands: Last year, Williams Sonoma launched a collection of brand-new homewares, cookware and decor across all of their brands, from West Elm to Mark & Graham to Rejuvenation to the Pottery Barn brands. The collection benefits The Trevor Project, and Williams Sonoma will donate 20-50 percent of the purchase price of each item to The Trevor Project.

The Bouqs: For the third year, The Bouqs Co. has partnered with the Los Angeles LGBT Center and brought back its popular Rainbow Bouqs for Pride Month. Twenty percent of the purchase price for each bouquet will go to the center for healthcare, housing and education programs.

Target: Target has a huge Pride collection online, from party supplies and decorations to rainbow-inspired pet toys and costumes. In honor of Pride Month, the company has donated $100,000 to GLSEN, an organization dedicated to creating safe, inclusive schools for LGBTQ kids.

Starbucks: In honor of Pride Month, Starbucks is donating a combined $100,000 to the Lavender Rights Project and the National Center for Transgender Equality to aid in their support for vulnerable members of the LGTBQ+ community. To celebrate, the coffee chain has a limited-edition, rainbow-inspired collection of drinkware available at select company-operated and licensed locations in the US and Canada. But their giving doesn’t stop after June. Over the past year, The Starbucks Foundation has provided more than 100 grants to non-profit organizations supporting LGBTQ+ communities, totaling more than $300,000.

Leland France: Net profits from the sale of each Leland France’s PANSY candle will be donated to GLSEN - an organization working to end discrimination, harassment, and bullying based on sexual orientation, gender identity and gender expression and to prompt LGBT cultural inclusion and awareness in K-12 schools.

PopSockets: Did you know that PopSockets has a collection that gives 50 percent back to charity? It’s called Poptivism, and many of these PopGrips support national groups such as GLSEN and The Trevor Project as well as several smaller LGBTQ organizations that deserve love and awareness like the Trans Women of Color Collective, Brave Trails and local organizations such as the SF LGBT Center.


Target: In addition to gifts and decor, Target’s Pride Collection also features a huge selection of gender-inclusive clothing and jewelry. And it’s not just the traditional rainbow. There are several buys with the transgender pride and bisexual pride flag colors.

Teva: The sandal company launched a new Pride collection with rainbow-striped straps and platform sandals. The collection is in tandem with Teva’s $35,000 donation to the Human Rights Campaign Foundation.

GlassesUSA: For every pair of glasses from the Muse Love is Love collection sold during June, will donate $5 to the True Colors United organization.

Apple: The tech giant supports numerous LGBTQ advocacy organizations including Encircle, Gender Spectrum, GLSEN, PFLAG, SMYAL, The National Center for Transgender Equality, The Trevor Project and ILGA World. And for Pride, Apple released a new rainbow sport band for the Apple Watch as well as a new Nike Pride sport band.

Disney: The Rainbow Disney Collection available on includes tons of Mickey merch with the Pride rainbow treatment, from tees to headbands. And in recognition of Pride Month, Disney is donating funds to a variety of organizations supporting LGBTQ+ communities around the world.

Zenni: In June, all proceeds from Pride eyewear sales will go to the It Gets Better Project. The collection even includes rainbow, heart-shaped sunglasses.

LOKAI: For each Pride Lokai sold, the bracelet company will donate $1 to LGBTQ+ charities and organizations.

UGG: The brand most known for fuzzy boots has created a capsule collection of plush slippers and slides with the colors of the pride and transgender flags. And to complement the capsule, UGG is donating $125,000 to GLAAD.

Bombas: The sock brand is celebrating Pride Month with new rainbow designs, from stripes to leopard print. And for every pair you purchase, a pair will be donated to someone in need in the LGBTQ+ community through Casa Ruby, the Transgender Resource Center of New Mexico and more.

Reebok: The footwear brand released its “All Types of Love” collection for Pride Month, with apparel and sneakers decked out in rainbow designs. To honor and stand in solidarity with the TGNCI communities, Reebok is donating to the Sylvia Rivera Law Project.

Puma: The apparel brand teamed up with celebrity Cara Delevingne to release the “From Puma With Love” collection. Puma is donating 20 percent of proceeds from the collection to the Cara Delevingne Foundation, which supports LGBTQ+ charities.

Happy Socks: Happy Socks teamed up with the Phluid Project to design a collection of rainbow socks for Pride. Ten percent of proceeds from the collection will be donated to InterPride.

Kate Spade: A portion of proceeds from the new rainbow-themed capsule collection “The Rainbow Shop,” will benefit The Trevor Project.

Levi’s: The brand is donating all proceeds from its rainbow Pride collection to OutRight Action International, which is working to advance LGBTQ+ rights across the globe.

Dockers: Part of the Levi’s family of brands, Dockers released its fourth annual Pride collection. In honor of Pride, Dockers is donating to the Stonewall Community Foundation, an organization that works with the LGBTQ+ community in New York City.

EyeBuyDirect: The brand teamed up with Lele Pons to create the Eyewear Pride Collection, which includes different glasses styles with rainbow-colored frames. EyeBuyDirect is donating 100 percent of sales from the collection to the Trevor Project.

Converse: Over the last five years, Converse has donated more than $1 million to local and global LGBTQIA+ organizations. And for Pride, its collection of sneakers will benefit the It Gets Better Project, Ali Forney Center, BAGLY and OUT MetroWest.


Harry’s: One hundred percent of profits from Harry’s Pride shaving set will be donated to The Trevor Project.

Johnson & Johnson: Several of the Johnson & Johnson brands are getting the rainbow treatment this month as part of the company’s Care With Pride initiative, from Neutragena to Listerine. And even though not all brands are getting rainbow packaging, supporting brands such as Aveeno counts, too. In the past decade, Johnson & Johnson has donated more than $1 million to LGBTQIA non-profit groups including PFLAG, Trevor Project and Family Equality.

Kiehl’s: Kiehl’s is donating $100,000 to The Trevor Project in addition to hosting a virtual dance party on Instagram Live on June 5.

Marc Jacobs Beauty: For Pride, Marc Jacobs Beauty released five new shades of its Enamored Hydrating Lip Gloss Stick in bright, rainbow packaging. The company will be donating $10,000 each to SAGE, an organization dedicated to improving the lives of LGBTQ+ older adults, and Le Refuge, a French organization dedicated to preventing the isolation and suicide of LGBTQ+ youth by providing shelter and support.


Baked by Melissa: Baked by Melissa’s Pride Collection features colorful bite-sized cupcakes and is available for nationwide shipping. Ten percent of net proceeds from Pride Cupcakes will be donated to The Lesbian, Gay, Bisexual & Transgender Community Center in NYC.

KIND: This year KIND will continue its partnership with the Ali Forney Center, donating 100 percent of net sales from its Pride bar to assist in protecting and empowering homeless LGBTQIA+ youth across the country.

Brew Dr: For the second year, Brew Dr. has partnered with The Trevor Project to make a rainbow-wrapped, limited-edition kombucha. In addition to the packaging, Brew Dr. is donating to help Trevor serve 120,000 LGBTQ young people this year with free and confidential crisis counseling.

Barefoot Wine: Barefoot Wine has a rainbow makeover this month, and the company will donate to both Free Mom Hugs, an organization spreading love one hug at a time, and the National Center for Transgender Equality, which advocates changing policies and society as a whole to increase the understanding and acceptance of transgender people.

Dana’s Bakery: The NYC sweets shop is famous for its gluten-free goodies, and this month for Pride, you can buy The Pride Box featuring six rainbow tie-dye cotton candy flavors! Ten percent of proceeds benefit The Center for the month of June.

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