50+ Companies Doing Good & Giving Back Amid COVID-19

Beyond shopping from your favorite local businesses offering delivery or curbside pickup safely and donating directly, you can shop smart online from these companies supporting relief efforts.

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April 16, 2020

One of my New Year's resolutions for 2020 was to shop smarter and shop from companies that give back. The coronavirus pandemic and economic crisis have kept that goal top of mind. Beyond supporting your favorite local businesses offering delivery or curbside pickup safely, there are still ways to shop smart online right now. If you’re not able to financially donate directly to coronavirus relief efforts or you already are and want to do more, you can also make a difference with your wallet by supporting companies that are helping with relief efforts. We’ve rounded up more than 50 brands — from home decor to craft supplies to chocolatiers — that are either donating proceeds or donating critically needed supplies for COVID-19 efforts. Check out our running list of retailers below where you can shop and feel good knowing that your purchase helps those in need or those on the front lines.

Last Updated 4/24/2020


  • Etsy: Etsy is investing $5 million over the next month to help Etsy sellers continue to have a steady stream of sales. The online maker hub also launched the #StandWithSmall social media campaign to support local businesses.
  • Wayfair: Now through April 17, Wayfair is donating 25 percent of profits from the new Kelly Clarkson Home Collection to support COVID-19 relief efforts.
  • Parachute: Every time a customer buys a pack of five face masks, Parachute will donate five face masks to those in need.
  • Shabby Chic: The cottage-style design brand has created a line of masks, and for every two-pack of masks purchased, they will donate a set.
  • Hedley & Bennett: The LA brand is known by chefs for their pro cooking aprons, but the company has turned its production to masks amid the pandemic. For every mask you buy, Hedley & Bennett will donate a mask to a worker on the front lines.
  • Chewy: The online pet brand has donated nearly $3 million in free pet food, health care supplies and other essential products to animal welfare organizations throughout the country.
  • Anthropologie: The brand launched a Rainbow Connection campaign that shares the joy children are bringing to their homes, neighbors and communities across the globe through rainbows. Through April 19, the company will donate $1 to National YoungArts Foundation for every rainbow image people share on social media with the hashtag #ArtofAnthropologie. If you want to buy instead of DIY a rainbow, Anthropologie has some joyful rainbow products you can shop online.
  • Dyson: Dyson is producing ventilators called the CoVent of which they have pledged 5,000 devices will be donated to help in the international effort to save COVID-19 patients in dire need.
  • Boll & Branch: Customers who use the code “GOODNESS” will get 10 percent off anything from the bath collection, and Boll & Branch will donate an additional 10 percent towards the production of mattresses for pop-up hospitals around the country.
  • Otherland: The candle company is offering 10 percent off and giving 10 percent of sales to local food banks in New York.
  • Helix: The foam mattress brand has donated 150 mattresses to hospitals, and they’re also selling medical-grade mattresses and sheets at cost to hospitals.
  • Corkcicle: Through April 30, you can support your local Corkcicle retailer by ordering online and entering the store’s info. Corkcicle will then send the shop a check for the sale.
  • SodaStream: SodaStream is donating to global NGO WaterAid which provides clean tap water for drinking and washing hands, a necessity while we battle COVID-19 around the world. Known for its mission to reduce single-use plastic, the sparkling water brand also recently announced its commitment to eliminate the use of 67 billion single-use plastic bottles by 2025 and that the company will switch the packaging for all of its flavors from plastic to metal bottles beginning in early 2021.
  • Baggu: As of March, Baggu has donated $10,000 to import medical-grade, FDA-approved masks to New York. Customers also have the opportunity to donate directly on their website.
  • Caraway: For the month of April, Caraway will donate a percentage of sales to Blessings in a Backpack.
  • SodaStream: SodaStream is donating to global NGO WaterAid which provides clean tap water for drinking and washing hands, a necessity while we battle COVID-19 around the world. Known for its mission to reduce single-use plastic, the sparkling water brand also recently announced its commitment to eliminate the use of 67 billion single-use plastic bottles by 2025 and that the company will switch the packaging for all of its flavors from plastic to metal bottles beginning in early 2021.
  • Our Place: For every purchase in April, Our Place will donate 10 meals to Feeding America.


  • Michaels: The art and crafts company has donated $1 million worth of fabric for masks to more than 70 organizations on the front lines. The donation is enough to make nearly 750,000 masks. Additionally, the retailer has posted free templates on their website for sewing and no-sew masks.
  • The Home Depot: The company has stopped selling N95 masks entirely and donated its stock to hospitals, first responders and other health care providers. It also announced the donation of millions of dollars in PPE (personal protective equipment) to hospitals, health care providers and first responders.
  • Lowe’s: The retailer has pledged $25 million to help communities impacted by coronavirus, including donating $10 million worth of merchandise and protective gear to front-line health care workers.
  • Cricut: Cricut recently launched a challenge in which it’s asking the maker community to make two million masks for friends, family and essential workers across communities, and the mask total is already over 800,000. To help realize this goal, Cricut will be donating Cricut Maker machines and fabric to over 150 makers making a difference in their community


  • ORLY: The LA-based nail polish brand has reconfigured its factory to produce 75-percent alcohol-based hand sanitizer, and 10,000 bottles will be donated to the City of Los Angeles with an emphasis on serving the city’s at-risk homeless population.
  • Theragun: Theragun makes power drill-looking devices that use percussive massage therapy to relieve muscle soreness and pain, and to support healthcare workers on the front line, the company is extending up to $150 off Theragun devices. In addition, the company is donating more than 300 Theraguns and thousands of masks to more than 60 hospitals around the world.
  • JUNO & Co.: The beauty sponge company is giving 10,000 of its microfiber sponges to health care workers via a nomination form. In addition, JUNO & Co. has donated 5,000 masks to nurses in Sacramento, Calif.
  • Thrive Causemetics: The company donated 100 percent of its profits from website sales on March 27 to Meals on Wheels, Baby2Baby and Feeding America for COVID-19 relief efforts.
  • Milk Makeup: On April 10, Milk donated all proceeds from sales to the New York City COVID-19 Emergency Relief Fund. The NYC brand already donated $250,000 worth of products to workers on the front line.
  • Billie: The Instagram-famous razor and beauty brand already donates 1 percent of all revenue to causes around the world, but in light of the pandemic, Billie is now donating to local food banks across America “who are working to serve the immediate needs of people affected by the coronavirus outbreak.”
  • M·A·C Cosmetics: The vibrant makeup brand has donated $10 million to organizations that prepare and deliver meals to vulnerable communities affected by COVID-19. And with every purchase of M·A·C’s VIVA GLAM Lipstick, 100 percent of the selling price will go to those who are most at risk during this crisis.
  • Tom’s of Maine: Tom’s donated $600,000 and $500,000 worth of products to Direct Relief, as well as launching a new social media campaign on Instagram highlighting small businesses to support across the country.
  • Birchbox: The original beauty subscription box is donating 40,000 beauty and grooming boxes to hospital staff, nurses and other essential workers.
  • Unilever: The parent company of Dove soap and other beauty brands has pledged to contribute 100 million euros through donations of soap, sanitizer and food. At least 50 million euros worth of soap and sanitizer will go to the World Economic Forum’s COVID Action Platform.


  • Crocs: The comfy and easy-to-clean clog company has partnered with Zappos for their “A Free Pair for Healthcare” initiative to donate a free pair of shoes to health care workers on the front lines.
  • Rothy’s: The colorful, sustainable shoe company has donated $20,000 to Direct Relief in addition to pledging to donate 100,000 non-medical masks to those in need.
  • Allbirds: The sneaker brand has donated $500,000 worth of shoes to health care professionals, and now the company has launched a “Buy a Pair, Give a Pair” campaign for customers to donate a pair of Wool Runners to a health care worker on the front lines.
  • Keds: The iconic sneaker company has launched a campaign to thank women “on the ground,” from caretakers to grocery clerks. You can nominate a woman on the front lines via the company’s saved Instagram story for a free pair of shoes.
  • Keen: Sporty footwear brand Keen has donated 100,000 pairs of shoes to workers on the front lines — about $10 million worth of shoes.


  • Alice + Olivia: The women’s fashion brand has designed its own non-medical mask for practicing safe social distancing, and for every mask purchased, the company will donate a mask to communities in need.
  • Levi’s: Levi Strauss & Co. has pledged $3 million in COVID-19 relief efforts, and The Levi Strauss Foundation will support Chinese for Affirmative Action, which is fighting the coronavirus-related racism directed toward Asian Americans.
  • Hanna Andersson: The clothing brand Hanna Andersson is supporting hospitals in cities across the country by donating their organic cotton pajama sets, known as HannaJams, in adult, children and baby sizes to health care workers and patients in need as a result of the COVID-19 public health crisis. The brand is also donating pajamas to Baby2Baby’s COVID-19 Emergency Response Program.
  • Uniqlo: The Japanese brand’s parent company, Fast Retailing, is donating 10 million masks to the medical community, and one million masks will go to the medical community in New York.
  • Reformation: The fashion brand partnered with the City of LA for the LA Protects initiative to make five million masks for essential workers. You can buy a five-pack of masks or donate a five-pack of masks to people in need.
  • KES: Fashion brand KES has launched a line of washable, silk face masks for adults and kids. For every purchase, KES will donate a mask to a health care professional.
  • Spanx: The Spanx by Sara Blakely Foundation has partnered with True Story Brands to deliver 2,500 meals per week to hospital workers in Atlanta. Additionally, the shapewear’s founder has pledged $5 million through The Red Backpack Fund she started to help women-owned small businesses recover from the crisis.
  • JanSport: The backpack company donated 12,500 bags to World Central Kitchen to help distribute food in major cities.
  • April Soderstrom Jewelry: For the months of April and May, April Soderstrom Jewelry will donate 10 percent of each Good Vibes Bracelet sale to Feeding America. One bracelet equals 38 meals. Additionally, for each Name Game bracelet kit sold, the company will donate a Good Vibes Bracelet to a health care worker.
  • Chelsea King Scrunchies: For every purchase of more than $60, Chelsea King Scrunchies will donate a scrunchie to a front-line hero. And with the code “SPREADJOY,” your entire purchase is sent to a front-line worker.


  • Birdy Grey: Each Friday during the pandemic’s shelter in place, Birdy Grey will surprise three brides who are health care workers or on the front lines to free bridesmaid dresses for their entire bridal party. The weekly giveaway will be on the brand’s Instagram account.
  • Anomalie: The custom wedding dress designer has partnered with the SoGal Foundation and their partner suppliers to produce N95 masks and surgical masks for health care workers at hospitals with supply shortages.


  • Backcountry.com: The adventure retailer donated 9,000 masks to the NYC Department of Homeless and is asking for donations to produce more masks for homeless and front-line health care workers.
  • Carhartt: The company has shifted production to make critically needed medical gowns and masks for health care workers. And the Carhartt factories in Kentucky and Tennessee have already produced more than 50,000 medical gowns.
  • Eddie Bauer: The outdoor apparel and gear brand is shifting merchandise production to make N95 masks and surgical masks for health care workers.
  • Summersalt: For every $125+ order, $15 will be donated to No Kid Hungry’s COVID-19 efforts. The Instagram-famous swimsuit brand is also transforming its customer service line into an uplifting hotline for customers to reach out if they need emotional support.
  • Smartwool: Part of the VF family of brands, the VF Foundation has pledged $1.5 million to the GlobalGiving Coronavirus Relief Fund. VF will also match donations two-to-one, up to an additional $500,000.


  • Purple Carrot: Through May 31, a percentage of sales from all Purple Carrot boxes will be donated to Feeding America. Additionally, the vegan meal-delivery service will offer a recurring 30-percent discount for all health care workers on the COVID-19 front lines.
  • Tony’s Chocolonely: The fair-trade chocolate company has aligned with Fairtrade so their partners in Ghana and Côte d’Ivoire can spend part of their paid premium on measures to fight the virus. COVID-19 aside, the cause company is already noteworthy for their work fighting slave labor and child labor in the cocoa industry.
  • Thrive Market: The online grocer launched the Thrive Market COVID-19 Relief Fund to provide $150 grocery stipends for families facing health or financial hardships due to COVID-19. And until April 15, 100 percent of Thrive Market member donations at checkout will go toward the fund. Thrive Market will match every donation dollar for dollar.
  • Sips by: The tea subscription box company just launched a “Health Heroes Tea Care Pack” to send to friends and family fighting on the front lines. Ten percent of the proceeds will go to the CDC Foundation, an independent nonprofit created by Congress to mobilize private-sector resources to support the CDC’s work. And through April 30, Sips by is also donating 5 percent of proceeds from items purchased in the Tea Care Package Shop to Feeding America.
  • Unilever: The parent company of Ben & Jerry’s, Popsicle and other ice cream and food brands has pledged to contribute 100 million euros through donations of soap, sanitizer and food.
  • Health-Ade: Health-Ade, LA-based brand known for its bubbly kombucha, has pledged to donate $1 million in product to food banks, hospitals and precincts to aid in COVID-19 relief efforts. Since March, Health-Ade has donated over 55,000 bottles of their brew to local food banks and first responders in LA and NY.

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