'Flip to a Million' — HGTV's Bold New Real Estate Experiment

HGTV's new series, premiering August 1, 2022, follows two separate couples — all experienced real-estate pros — as they strategize to turn a thousand-dollar start into a million-dollar home sale in just six months.

June 30, 2022

Photo by: Peter Wynn Thompson

Peter Wynn Thompson

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There's an old joke that goes like this: Q: How do you make a small fortune? A: Start with a large one. Jokes aside, how might one make a million bucks in today's volatile real-estate market if you're starting out with almost nothing? And what if you only have six months to make that happen? And what if you're trying it in a city and market that you're not that familiar with? HGTV's new series Flip to a Million explores those questions and is in search of real-world answers.

In the new limited series, premiering August 1, HGTV has engineered a novel, edge-of-your-seat experiment in house-flipping that's engaging, inspiring and distinct from anything the network has done before. The innovative new show digs into the concept of how meager beginnings and limited resources might, with the proper strategy and skill set (and perhaps a bit of luck), evolve into a high-dollar real-estate deal. Over an arc of six one-hour episodes, this exciting new show follows two couples — both of whom are proven and successful house flippers in their respective markets: Jason and EJ Williams of Chicago, Illinois, and Jon and Dani Wrobel of Long Island, New York.

House flippers EJ and Jason Williams of HGTV's Flip to a Million.

Photo by: Jasmine Anwer

Jasmine Anwer

House flippers EJ and Jason Williams of HGTV's Flip to a Million.

At the outset of the series, narrated by HGTV star Alison Victoria, the two couples are dropped in an unfamiliar city — Dallas, Texas. Once there they set about on a quest to assess their opportunities and, ultimately, prove the notion that, in the world of real estate, it's possible to start out with almost nothing and turn it into a fortune.

With an initial budget of only $1,000, each couple will work the real estate and flipping market to buy, renovate and sell properties working in phases toward their overarching goal: to achieve a successful $1 million house sale. To make that happen, the duos will take real risks and go to great lengths to 'flip to a million.'

Jon and Dani Wrobel prepare to demo interiors in the Dallas, Texas home which they hope to renovate and flip for major profit in just six months.

Photo by: Rachel Whyte

Rachel Whyte

Jon and Dani Wrobel prepare to demo interiors in the Dallas, Texas home which they hope to renovate and flip for major profit in just six months.

The premiere episode follows the Williams and Wrobels as they pack their belongings and move their families to Dallas. Upon arrival, the couples hit the ground running to research the local market, make new contacts and determine the quickest way to start making money toward their ambitious real estate goals.

Despite initial setbacks, Jason and EJ take on a main bathroom renovation project to help fund their initial property purchase, while Jon and Dani score a finder’s fee on a house sale that gives them enough money to buy their first flippable property.

The new limited series premieres on HGTV Monday August 1, at 9/8c and will be available to stream on discovery+.

Flip to A Million is produced by Kinetic Content LLC.

DIGITAL/SOCIAL: Fans are invited to connect with Flip to A Million at HGTV.com and to interact on social media by following @HGTV and using #FliptoAMillion on Facebook, Twitter, TikTok and Instagram. Additionally, viewers can watch the episodes on HGTV GO the same day and time as the TV premieres — Mondays at 9 p.m. beginning Aug. 1.

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