These Instagram-Famous Home Products Are Actually Worth the Hype
You know the ones. From rugs to cleaning products, the HGTV editors have tried many trending products and direct-to-consumer brands over the years you likely know about from Instagram. Here are a few we think are worth your money.
If you follow more than a handful of home bloggers and content creators on Instagram, you've likely noticed several brands that repeatedly show up in Instagram Story swipe-ups and sponsored content and you start to wonder if the products are really worth it. From direct-to-consumer bedding brands to products that seem too good to be true (hello, machine-washable rugs and smokeless fire pits!), here are a few brands our editors have tried and loved that are actually worth the hype (and your money).
From the vintage-style designs to the bold graphic prints, you'll likely recognize Ruggable's products if you follow many home bloggers on Instagram. For the uninitiated, Ruggable makes a two-piece rug system that includes a rug mat and machine-washable rug cover in various sizes up to 9' x 12'. Yes, really! After trying the rugs for more than two years, the HGTV editors still like our rugs and have observed many pros and cons for what consumers should know before purchasing. One of the biggest points of discussion we see in Instagram comments whenever someone posts about Ruggable rugs is if the rugs curl up on the edges or not. Curling is more likely to happen with frequent washing, so limit washes to larger spills and ensure the cover is aligned on the grip pad. Installing the larger sizes is definitely easier with two people, too. Initially, we didn't love how thin the rugs felt since most of them are low-pile printed rugs, but Ruggable recently responded to customer feedback about the thickness by adding the option to choose a "cushion rug pad" instead of the classic rug pad, which makes the overall feel much plusher. The brand also now sells outdoor rugs and doormats. Overall, the variety of styles, easy cleaning and price point won us over as fans of Ruggable.
Find out how well Ruggable washable rugs actually stand up to stains, dirt and pet accidents. Plus, find out where you can buy one for your home.
In case you haven't seen their products advertised on Instagram, Solo Stove is a company that makes high-quality stainless steel fire pits, camp stoves and accessories for all of your fire needs. We tried out the best-selling Bonfire model last year, and, just like thousands of other reviewers, have glowing things to say about it. Thanks to the design, the fire pit burns super efficiently and emits almost no smoke, meaning there's no need to shift your position every time the wind changes. The best-selling Bonfire is a great size for most backyards, and the smaller Ranger model or one of the camp stoves would be a great choice if you do a lot of camping where you'd want to bring your Solo Stove on the road.
The founders of Brooklinen launched their now-internet-famous sheets on Kickstarter in 2014 with the goal of providing luxury hotel-style sheets at an affordable price. Now, Brooklinen is one of the most popular direct-to-consumer bedding brands with designers and home bloggers like Emily Henderson, Kate Arends of Wit & Delight, Anna and Gabe Liesmeyer of In Honor of Design and so many more sharing the company's products with their followers on Instagram. The HGTV editors echo their rave reviews for Brooklinen's products. We've tested several types of sheets, duvet covers, silk pillowcases and more, and they still hold up after months of use and many wash cycles. While the prices are more expensive than what you'll find at a big box store like Target or Bed, Bath & Beyond, we think the products are an excellent value for the quality. For warmer seasons, we especially love the brand's cooling linen sheets and cotton percale sheets.
Dyson vacuums need no introduction. You know the sleek cordless vacuums when you see them with their silver bases and pops of purple, yellow or blue, depending on the model. You've probably tagged three friends in the comments of some of your favorite influencers' posts in hopes of winning one of these game-changers. If you're tired of waiting to win one in an Instagram giveaway and are ready to bite the bullet, our editors who own Dysons say they're worth the splurge.
Low-waste cleaning brands have been popping up left and right, and Instagram influencers love to talk about cleaning products. One buzzworthy brand that HGTV editors also use and love is Grove Collaborative. The company offers cleaning subscriptions where you can buy concentrates that you dilute with water in glass bottles, minimizing plastic bottle waste. Managing editor Kayla Kitts has used the all-purpose cleaning concentrates for years and can attest they're worth the hype. "My favorite scent is orange and rosemary, but lavender and thyme is just as lovely and will take over your house — in a good way," she says.
Two of the biggest decor trends on Instagram in the last few years have been cozy, chunky knit throw blankets and anti-anxiety wellness products like weighted blankets. Bearaby, a direct-to-consumer company specializing in weighted bedding, launched in 2018 with sustainable cotton machine-washable weighed blankets that don't use beads like most other weighted ones; instead, the weight comes from densely packed cotton fibers. HGTV Editors love Bearaby's blankets because they're stylish, sustainable and machine washable.
It feels like a comforting hug and looks like those cozy chunky knit blankets all over the internet. Read our full review to find out why the HGTV editors are obsessed with Bearaby's Napper weighted blankets.
With a large community of essential oil enthusiasts on Instagram, there's a chance you've spotted this chic essential oil diffuser resting on the nightstands of the most stylish home influencers you follow. The high-end Vitruvi ultrasonic diffuser features a BPA-free plastic water reservoir and a ceramic cover that makes it look more like a sculptural vase than a diffuser. Available in matte neutral colors like black, white and terracotta, its noise level is very quiet, making it ideal for bedrooms. After using it for almost a year, I'm still not tired of looking at this beauty or smelling wafts of lavender as I drift off to sleep next to it. This diffuser would make a great splurge-worthy gift, too.
Throughout the low-waste community on Instagram, a commonly recommended product is Stasher reusable bags. Stasher's bags feature a patented Pinch-Loc technology and are constructed of durable toxin-free silicone. Since they're heat-safe up to 400 degrees, dishwasher-safe, microwave-safe and freezer-safe, you can use them for just about anything. They come in several fun colors and eight sizes: pocket, snack, sandwich, half-gallon, stand-up mini, stand-up mid, stand-up mega and the go-bag. HGTV editors have used Stasher bags for years and they truly hold up over time. I use them for leftovers, freezer storage and popping popcorn kernels all the time, and can't imagine going back to single-use baggies ever again.
Make reducing single-use plastic easy with these reusable toxin-free silicone bags perfect for packing lunches, freezing foods, sous vide cooking and so much more.
It's hard to miss TUSHY's witty marketing and bathroom humor. While the U.S. lags behind other countries in adopting bidets as a standard feature in residential homes, TUSHY is converting consumers to the bidet lifestyle with affordable, easy-to-install attachments you can add to almost any existing toilet. All you do is unscrew your toilet seat, add the attachment and then connect it to your existing water supply. The bidets have self-cleaning, adjustable nozzles and pressure controls so you feel clean every time. An HGTV editor shared her journey to becoming a bidet user and her experience installing a, in her words, "game-changing" TUSHY bidet after a futile attempt to find toilet paper during a shortage last year drove her to seek alternative solutions. She says she'll never go back to toilet paper after using TUSHY.
I should have done it years ago. Bidets are common in countries all over the world and have been for centuries, but they’ve been slow to gain popularly in the United States. Until now. See how TUSHY's bidet seat attachment made me a believer and find out if it's right for you.