Chip + Jo Expanded Their Target Collection so Now There's Even More to Love

Chip and Joanna Gaines have doubled their Target collection so you can decorate every inch of your home just like an episode of Fixer Upper.

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March 08, 2020

You're probably already familiar with Chip and Joanna's home decor line at Target, Hearth & Hand with Magnolia. On March 8, it'll be even bigger and better. The former HGTV Fixer Upper stars are launching double the products this spring with items in kitchen, bath, decor, bedding and even furniture. The new collection will have more than 500 affordable products, from bath essentials to wood furniture, which means you can redecorate every room in your house, just like Joanna, to your heart's content.

The new collection is available in more than 600 Target stores nationwide and online. Below, we've listed our favorites finds from the new spring collection.



I don't know about you, but one of my favorite parts of watching Fixer Upper is seeing how Joanna styles the kitchen countertops and shelves. The products in the new collection feature more storage canisters for kitchen staples, including this coffee container. Plus, isn't it about time you embrace and appreciate your coffee addiction?

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Set the tone for your farmhouse-style home before your guests even walk in the door. You can leave out this durable handwoven coir rug out all year long without worrying about wear and tear.

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The one thing missing from the collection previously was furniture, and that includes stylish storage options. If you need extra storage in your bathroom or guest bedroom, but don't actually have the room for boxes and shelves, store items in plain sight. Hang towels and bath essentials on this natural wood farmhouse-style ladder to free up space in cabinets. It's easy to install and comes with four hooks so you can hang smaller items.

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My mom's rule is to always use white bedding and towels for guests so they're comfortable and feel at home knowing everything is clean. I feel like Joanna would agree. This white cotton throw would go perfectly on the bed or in a nook in a guest bedroom. The gray stripes add visual interest.

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We all love Joanna's simple, clean natural style when it comes to bathroom design. New products in the Hearth & Hand bath collection include black-and-white bathroom essentials like this soap pump. You can buy the matching set (like the soap dish and toothbrush holder), or easily mix and match with brighter bath accessories.

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