25 Brands You Didn’t Know You Can Shop on Amazon

Take advantage of fast, free shipping — and returns — while still buying our favorite bedding and linens, appliances, kitchenware and more.

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April 13, 2023

An Amazon Prime membership has a lot of perks, but when the annual fee jumped from $119 to $139, I asked myself, “Is it still worth it?” It is. But after the surprise price hike, I’m more aware of getting the value of my annual membership. For me, that means shopping small businesses on Amazon Handmade, scouring Amazon’s secret outlets and subsites for the best price, and taking advantage of free two-day and one-day shipping. That’s easier than ever because more and more brands are quietly rolling out their products on Amazon and creating official storefronts on Amazon, often with deals you don't see on their own sites. And with Amazon Prime, it usually makes more sense to order on Amazon as shipping is faster and free. Here are the top 25 brands you didn’t know you could shop on Amazon, but should.

What is an Amazon Storefront?

An Amazon Storefront is an official store for trademarked brands that have passed Amazon’s brand registration process. It’s like a store within a store — a digital mall, if you will — with a landing page curated by the brand. I find that shopping these brand hubs is the easiest way to shop, instead of general searches. You’ll know you’re on a brand’s official Amazon Storefront page if you see the brand logo in the top left corner with a “Follow” button, which you can click to get brand updates, deals and emails on sales sent to the email address associated with your Amazon account.


Dyson just recently launched an official storefront with our favorite stick vacuum, supersonic hair dryer, air-purifying tower fan and more. Now, you can shop Dyson's latest models with the benefits of free Prime shipping.


This is the new storefront that made us scream, "WHAT?" We're big fans of Brooklinen bedding with the brand's signature percale cotton sheets, silk pillowcases and super-plush towels all earning top praise from our editors. And now you can shop them all on Amazon.


Another brand that's worth the hype, select Ruggable area rugs, mats and runners are now available on Amazon. While the selection isn't nearly as vast as the rugs for sale on Ruggable's website, the Amazon storefront does include most of the plush line of rugs as well as a lot of Persian-inspired and antique-inspired rugs.


We awarded Windmill the smartest window AC unit for both tech features and ease of setup. And now ordering and shipping is even easier because you can buy The Windmill AC directly on Amazon.

Photo Courtesy Amazon

Solo Stove

How do we love Solo Stove? Let us count the ways, from the super-portable charcoal grill to the beloved Bonfire fire pit which our editors consider the best size fire pit. You can shop several sizes of Solo Stove — including the just-right medium Bonfire — on their official Amazon storefront. We also noticed that Solo Stove does a lot of sales and discounts on Amazon, too!


If you're willing to hand-wash your pots and pans, Caraway cookware will last for years. The ceramic bakeware and cookware are so gorgeous with trendy colorways and a modern silhouette. Like the company's website, you can now buy individual pieces or a full set on Amazon. It makes the perfect gift for special occasions and big milestones.


You've probably seen iDesign bins at The Container Store, but you can also buy directly on Amazon. And there are so many clear storage solutions to browse, from stackable pantry bins to makeup organizers to turntables perfect for sorting craft supplies.


The AeroGarden Harvest series has earned high praise from our editors and master gardeners on staff. And you can shop this nifty little garden plus other indoor gardening accessories on Amazon. We noticed that these indoor gardens tend to go on sale a lot. Right now, it's more than half off!

$164.95 $74
Photo Courtesy Amazon
55% Off!

This high-tech, small-space hydroponic system features an LED lighting system that fosters photosynthesis and plant growth even in dark rooms and winter.


We've tested a lot of silk pillowcases and Slip is one of the best. And it's worth the splurge, especially with so many colors and patterns to choose from. You can also shop Slip sleep masks and other silk sleep essentials on the new storefront, too, so it's handy for holiday stocking stuffers and bridal party gifts.


You've probably seen these pastel tumblers and mugs at West Elm or Anthropologie, but you can also shop the Porter series from W&P on Amazon. In addition to these stylish glass and ceramic travel pieces, W&P also has a whole cocktail and barware collection on Amazon, from syrups to ice molds. And we're obsessed with the new line of silicone freezer trays, especially this four-cup grid with one-cup portions. It's perfect for freezing individual portions of rice and soup.

Photo Courtesy Amazon


Costco now carries select styles of Casper and you likely won't find a lower price, however, Casper also sells on Amazon and there are several mattresses to shop including one that our editors voted the best affordable mattress. We've also awarded Casper's Original Pillow as one of the best down alternative pillows and you can order that directly from Amazon, too.

From $65
Photo Courtesy Amazon

From $895
Photo Courtesy Amazon


Blueland is one of our favorite AAPI-owned home brands and sustainable companies to shop and now it's easier than ever because select products are on Amazon. The brand's line of soaps, sprays and detergents all start with a reusable bottle and tiny tablets that are surprisingly affordable to refill.


You've probably seen Umbra decor at Target or Wayfair, but you can also shop Umbra directly on Amazon. The brand has incredibly nifty storage solutions that just make sense such as this jewelry stand that our editors ranked one of the best jewelry organizers.

Photo Courtesy Amazon


Like Umbra, Safavieh rugs can be found in many big box stores, but you can also shop the Safavieh Amazon storefront. And there's a huge selection of styles and sizes. Plus, not as many people know that Safavieh makes tons of lighting, too. You can shop for chandeliers, sconces, table lamps and more via the storefront.


You can find select Simplehuman trash cans, hand soap dispensers and other smart containers at big box stores, but the selection on their Amazon storefront is vast with tons of options for size, finish and smart features. These vessels don't come cheap, but the smart, hands-free features have impressed us again and again, from trash cans to recycling bins to dog food storage.

Kate Spade

If you loved shopping Kate Spade homewares at Bed Bath & Beyond, you'll love the Amazon storefront. It's a treasure trove of fine china, gifts, stationery and accessories.


S'well is one of our favorite women-owned and founded home brands and now you can shop these colorful tumblers, mugs and to-go bowls right from Amazon. The smaller food storage bowls are perfect for summer picnics or school lunches.

Rifle Paper Co.

No one does florals like Rifle Paper Co. The whimsical motifs just make us happy. And now you can shop RPC decor, pillows, stationery and even select rugs on Amazon for fast, free shipping. Go ahead and bookmark this storefront for last-minute cards and gifts.


We love a Stasher bag. These reusable bags replace single-use plastics for snacks and lunches. But they're also freezable, steamable and microwaveable for the ultimate meal prep. And did we mention they're dishwasher-safe? Go ahead and add the seven-piece starter kit to your Amazon cart now.

$104.99 (Set of 7)
Photo Courtesy Amazon


If you missed the JIGGY x Anthropologie collab, don't fret. You can now shop JIGGY on Amazon. With JIGGY puzzles, you get to preserve the design and turn it into art. And the reusable glass puzzle container makes for pretty decor, too.

Photo Courtesy Amazon

Yamazaki Home

You've probably seen the minimal, modern wares from Yamazaki Home at West Elm, but you can also shop on Amazon. The storefront is fairly big with storage solutions, display racks, kitchen organizers and more.


If you've never heard of Slice, add this gadget to your cart ASAP. The company was built around safer cutting tools — especially for opening packages — and these little slicers are used by tons of companies from Delta to Target. What makes Slice different than typical scissors is the teeny, tiny ceramic piece. It's actually much sharper and more effective at cutting, and it's a lot safer, too. You can now shop Slice's collection of top-rated ceramic boxcutters, crafting tools and more on Amazon.

Photo Courtesy Amazon


Can't make it to a Disney theme park anytime soon? No worries. Disney just partnered with Amazon to bring the magic online. Disney's storefront is massive with select items from shopDisney, Disney Parks, plus Amazon-exclusive souvenirs, decor and more.

Le Creuset

While the Le Creuset outlet stores have the best prices, if you don't live close to one, Amazon is your next best bet to score the coveted cast iron cookware for less. We've also noticed that Le Creuset tends to be on sale with major markdowns during Amazon savings events such as Prime Day.


Society6 on Amazon? Yes, really! You can shop artist-created throws, prints, decor and more right from the brand's new storefront.

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