If This Pottery Barn + Julia Berolzheimer Collab Isn't Peak Coastal Grandmother Style, I Don't Know What Is
Even better: Some items are now on sale up to 50 percent off.
I am here for coastal grandma style, and I hope it never goes away. The coastal grandmother aesthetic coined by TikToker Lexi Nicoleta celebrates all things linen, floral, jute and the idea that casual, cozy design can be sophisticated, too. All major retailers and design brands are jumping on this aesthetic, but no collection embodies the vibe better than the new Pottery Barn x Julia Berolzheimer collab. The Charleston-based style influencer and entrepreneur Julia Berolzheimer has truly done it again with a series of bedding, decor, gardening and entertaining items that are whimsical, preppy and effortlessly cool, from scalloped embroidered sheets to the most gorgeous potting bench we've ever seen. And! Some items are already on sale for up to 50 percent off. Yes, half off! We've rounded up our favorite buys from the collection in every category. Shop our picks below, and snag some coastal grandma style for your home.
Bedding + Throws
I screamed when I saw this bedding. The pale blue is the perfect preppy, coastal blue, and the dainty floral motif is giving me retro Laura Ashley vibes but in a more minimal, modern way. There are even throws for seating, too. Though I would layer them on a bed for even more pillows. And the scalloped edges! We have to talk about the scalloped edges. It's so chic. It's cottagecore, Southern prep, shabby chic and every other coastal grandma adjacent design style all in one.
Decor + Wallpaper
There are tons of indoor/outdoor accessories, too, such as this accent table that can also be styled as a bedside table. Right now, it's 40 percent off! The bathroom decor is so good, too. If you also screamed when you saw that blue floral bedding, it's available as a shower curtain, too.
A core pillar of the coastal grandma lifestyle is gardening, and this collection delivers. Just look at this sage green potting bench. It's so pretty that I would use it inside as a mudroom or entryway piece. And right now, it's 50 percent off. You can also snag two different baskets for nearly half off. The flat version is so versatile and is great for picking summer produce outside and storing cozy blankets inside in the fall.
And we can't forget the tableware because a hallmark for any coastal grandma is long, relaxing dinners outside, probably incorporating fresh farmers market finds. PB and Julia understood the assignment — these plates and platters are so, so pretty. I am obsessed with the pale blue and sage combo. Right now, you can snag the whole 12-piece set for 20 percent off! This would be the perfect tableware for Labor Day parties or even a backyard wedding.
As it turns out, HGTV stars were doing coastal grandma before coastal grandma was a thing. Check out all their cool designs for yourself.