As TikTok influencer and coastal grandma expert Lex Nicoleta (@lex_nicoleta) tells HGTV, the newfound viral trend is impossibly chic — in a grandmotherly, luxe-meets-coastal type of way. It's a lifestyle, not just an aesthetic, but here at HGTV, we value interiors that match the way we live. As it turns out, HGTV stars were doing coastal grandma before coastal grandma was a thing, and the evidence lies ahead amidst neutral palettes, rustic textiles and lots of charming accessories.

Naturally, anything Nate Berkus and Jeremiah Brent (The Nate and Jeremiah Home Project) design is deemed luxurious, but the key to coastal grandma is subtlety. This particular living room designed by the duo oozes relaxed coastal grandma opulence with its natural textures, creamy textiles and a black-and-white hearth.

An open, spacious kitchen — updated, of course, but with just the right amount of antique charm — is the only type of cook space conducive to the coastal grandma lifestyle. However, what really tips the scales in this design by Christina Hall (Christina on the Coast) is the natural light. It pours in through large windows, dousing the space in a soft glow and amplifying the gold hardware, rattan accessories and warm wood tones.

HGTV Smart Home designer Tiffany Brooks knows how to make nautical subtle enough for our coastal grandma. While designing the HGTV Smart Home 2022 guest bedroom, Tiffany wove warm, rich textures and colors into a cool neutral palette (notice the rust-colored ceiling). Botanical-inspired prints and cotton bedding create a soothing ambiance that invites guests to relax and enjoy.