Chip and Joanna Gaines Just Launched an Affordable Furniture Line at Target

The HGTV stars have expanded their brand at Target to include more than just decor. Available online now, shop these Fixer Upper-style furniture pieces before they sell out!

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December 26, 2019

Christmas may be over, but Target just gave us a major post-holiday gift: Starting today, you can shop Joanna Gaines-designed furniture online, and every piece is under $400! The stars behind HGTV's Fixer Upper, and soon their own network, first launched the Hearth & Hand with Magnolia line at Target in 2017. They've since released several collections of decor and accessories, including the latest spring-inspired pieces, over the last two years. But, this latest launch is the most exciting yet.

The new furniture line includes accent tables, a dining set, a couple of tiered consoles, benches and more, ranging from $69.99 to $399.99. The pieces feature wood tones mixed with black metal accents that reflect Joanna's iconic modern farmhouse style, but the light wood tones and clean lines also nod to the minimalistic Scandinavian aesthetic that's so popular right now. The classic silhouettes and neutral tones mean they won't go out of style anytime soon though and will fit seamlessly into almost any design style, from traditional to midcentury modern. Although the furniture is available online today, the pieces won't start showing up in stores until this spring, so shop these pieces online before they sell out! If you're traveling for the holidays, buy online and ship to your home Target store so you can pick up at your convenience.

It's safe to say I know how I'll be spending that Target gift card I just got for Christmas. Check out our favorite picks from the collection below.


Constructed of durable rubberwood, this wooden accent stool will work well in any room of the house, from the bathroom to the living room to a cozy corner, to create a perch for your favorite decor. Choose from black or a natural wood finish.


Whether you're hosting guests or enjoying a weeknight family meal, this casual, yet sophisticated shaker dining chair is perfect for all occasions. Crafted with solid rubberwood in a natural finish, this wooden dining chair features bar accents along the curved back and between the legs for added interest. Pair with a matching table to bring clean-lined style to your dining space.


This decorative console table features a wooden frame with a rectangular tabletop and two lower shelves with cane detailing. It's narrow enough for smaller rooms, but still wide enough to offer plenty of surface area to show off family photos and other decor.


Lightweight and compact, this open-back bench sports a perfectly angled back that creates a comfy seat, and the natural wood tones will blend seamlessly with any existing color palette and a variety of decor styles.

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