Amazon Announces Prime Day Dates — Here's Everything You Need to Know, Plus Deals You Can Shop Now

Prime Day, Amazon's biggest annual sale with Black Friday-level deals, is set for Oct. 13 and 14. Find out what deals to expect, how to sign up for Prime and how to take advantage of special promotions and offers to make the most of this mega sale just in time for the holidays.

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September 28, 2020
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Get excited, Prime members! Amazon has just announced Prime Day will start Oct. 13 at 12 a.m. PDT and end Oct. 14 at 11:59 p.m. PDT. The sale will officially kick off holiday shopping with more than one million deals globally on major brands as well as Amazon devices. Last year, we saw deals on major home appliances like Dyson vacuums, Instant Pot pressure cookers, SodaStream machines, furniture, rugs, electronics and so much more.

Do you need to be a Prime member to shop the sale?

Prime Day is only for Prime members. If you're not already a Prime member, sign up for a free trial so you can shop the sale and enjoy the many, many benefits of a Prime membership.

How can you support small businesses during Prime Day?

There will be a big emphasis on small businesses this year. The mega sale typically takes place in July but was postponed this year due to the pandemic. With the sale happening in the fourth quarter close to the holidays for the first time, there will be tons of deals on giftable items, including from small businesses and Amazon Handmade shops. Amazon is investing more than $100 million throughout the holiday season on new promotional activities to help small businesses around the world and enabling hundreds of thousands of smaller companies to sustain and even grow their sales despite the COVID-19 crisis.

One special promotion we're excited about is a spend-now-save-later deal around shopping from small businesses. When Prime members spend $10 or more on small businesses on Amazon between now and Oct. 12, they'll receive a $10 credit to spend during Prime Day! Learn more at

Do Prime members get any early-access deals before Prime Day?

Amazon is offering tons of early-access deals exclusively for Prime members leading up to the big event, including up to 20 percent off furniture and rugs, up to 20 percent off college supplies and up to 40 percent off daily essentials. You can download the Amazon app to preview Prime Day deals leading up to the event and set up deal alerts to get notified as soon as that item or a similar item goes on sale. You can also always ask Alexa for the latest on Prime Day and stay up to date on the sale at

Early Deals to Shop Now

$49.99 $40
Prime members get 2 for $39.98. Enter code DOTPRIME2PK at checkout.
Buy It

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