Target Launches Brand of Affordable, Eco-Friendly Cleaning Products

Everspring, Target's newest in-house line of products, features sustainably-created cleaning items at a lower price point.

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April 24, 2019

Coinciding with Earth Day, Target launched Everspring, an in-house line of eco-friendly cleaning supplies made of plant-derived ingredients. The new brand includes products like laundry detergent, dish soap and toilet paper.

From its pretty packaging to the lovely, natural scent selections, Everspring checks all the boxes. The bottles and sprayers are 100 percent recyclable, and the multi-purpose wipes are compostable. AND, all of the items are cheaper than namebrand natural cleaning products. Win-win.

Target will roll out new Everspring items throughout the year, totaling 70 in all, so keep an eye out for candles and essential oils in the near future.

Shop some of our favorites below or head to Target to see the entire line.

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