10 Things to Know About 'Hidden Potential' Host Jasmine Roth

Get to know the host of HGTV's latest series, Hidden Potential, airing Tuesdays at 10|9c.

From: Hidden Potential

By: Megan Daley

Homes in the 'burbs might look nearly identical from the outside, but inside each home, there's a family with its own distinct style. But how do you get that character in a new construction home? This is where Jasmine Roth comes in.

In HGTV’s new series, Hidden Potential, Jasmine transforms homes from cookie-cutter to custom through clever design. She’s knocking down walls and retrofitting each home with the homeowners' specific needs in mind — because every homeowner deserves to love where they live, right?

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Here are 10 things to know about Jasmine, from her love of function to what she does when she’s not working. (Although, when is that, really?)

Her first build was her own home.

Jasmine and her husband, Brett, bought property in Huntington Beach, Calif., and planned to be weekend warriors: They’d work their 9-to-5 corporate gigs and spend Saturday and Sunday hustling on the build site, constructing their future home as well as a separate investment property. But they realized quickly they weren’t making much progress on either home. In 2012, she made the decision to quit her job to work on the builds full-time.

“I gave my notice and two weeks later I was in a hard hat on the construction site,” Jasmine says, “and I never left. I loved it.”

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Well, technically she started with a treehouse.

While her home was her first big job, lots of little ones helped lay the foundation for this new career. "I grew up in Virginia, and my dad had a general knowledge of carpentry,” Jasmine says. “When you live in the middle of nowhere, you find yourself building stuff because there's nothing else to do. I grew up building treehouses, really cool playhouses, beautiful sheds, making furniture and that kind of stuff with my dad in the garage.”

Her first-ever job was not typical.

At 15, Jasmine dragged her mom to get a work permit and she’s been working at least one job ever since. And while most of us entered the workforce slinging burgers or organizing clothing racks at the local mall, Jasmine’s first job was… surprising?

“My first-ever job was a fitness instructor at a Curves Fitness. I was in the middle of nowhere in rural Virginia,” Jasmine says. “You can picture fields of cows and corn, then this Curves Fitness in this tiny strip mall with nothing around it for miles. These women would come in and they'd never been to a gym before, and I would teach them how to use the machines and measure their BMI. What I learned was that it was all about making them feel comfortable. It was about having fun and motivating them.”

Her advice: Be humble.

Sure, she’s a boss builder now, but she didn’t learn everything overnight, and she didn’t pretend to know what she was doing either.

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Her top tip: “When it comes down to it, it's just about not being afraid and being humble,” says Jasmine. “You can't go into something like this where you know nothing and pretend that you know anything." Ask questions, mess up, then try again, she says. "It's possible to learn if you let yourself be taught.”

Her home has a dog cave.

Jasmine first custom feature was something special for her three pups: a dog cave.

“Everything in your house doesn't have to be something that every single person in the whole world would use,” says Jasmine. “It's okay if it's something you use and you really want – it's okay to make it custom. That dog cave is what opened my eyes to that. I've gotten so many compliments on it over the years.”

And it’s not just for man’s best friend…

"One of my friends spent the night in there one time." [Laughs.]

She loves custom art.

Aside from jaw-dropping kitchens (I mean, look at this), one element you’ll find in every house she designs: full wall murals.

“Whether it's a photo or having an artist come out and paint a mural,” says Jasmine, “it gives dimensions to a space and it's such a conversation piece.”

This season also includes a piece of art that conceals the homeowners’ massive television. “That feature could be its own business. It's so cool.”

She prefers function over design.

“I think my aesthetic is less design-forward and more function-forward,” says Jasmine. “If something makes sense, I like it.” Storage solutions, ftw!

Her designs are inspired by the homeowners.

When I meet homeowners, I try to understand not only their design taste and what they like as far as aesthetic but how they live," Jasmine says.

“Take me through [your] Friday afternoon to [your] Monday morning. Just asking that question, I can learn so much about a family, even in how they answer it. Hearing how they live their lives is so important because that's what's going to make them love their house." From there, Jasmine sets out to create a (customized) home they love.

Travel is life.

When she’s not building or designing dream homes, Jasmine hits the road with her husband traveling the world with snowboards in hand. In the last 3 years, the couple has traveled from Japan to Chile to Switzerland and all over the U.S. On her own, she’s visited several countries with Habitat for Humanity, most recently building homes in Romania.

“I make my own schedule. I guess it's still technically kind of working [laughs] but I love it,” says Jasmine. “It's such a different experience and so rewarding. it's amazing to be able to reach out to people in other parts of the world and literally change an entire family's life.”

She’s working on her dream home right now...but that's not all!

“We are building our dream house,” says Jasmine. “We've been working on it for three years already just designing it. We finally broke ground and it's exciting and bittersweet because we love our house right now but we've kind of outgrown it.”

But her friends and family have a project they’d like her to work on for *them*.

“There are a lot of people here who have come to terms with the fact that they will never own a home because it's so expensive. A lot of my friends and family are in that boat, so they've all tasked me with this idea of a community living concept. They do it in other cities but I've never seen it done [here].”

“My friends and family — no pressure — have tasked me with building this [community living space] for them and I love it. I think it'd be something different and great for our area to let people have that pride of homeownership but under a million dollars. That's my dream and I always have it in the back of my mind.”

Watch new episodes of Hidden Potential Tuesdays at 10|9c on HGTV.

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