HGTV Announces 'Build It Forward' — a New Home Renovation Series In Collaboration With Lowe's
The special limited series, starring HGTV hosts Matt Blashaw and Taniya Nayak, highlights Lowe's '100 Hometowns' initiative which has completed 100 impact projects in communities across the country.
HGTV is teaming up with Lowe's for Build It Forward, a new series that celebrates Lowe's "100 Hometowns" initiative — which completed 100 impact projects in communities across the country in recognition of the company's centennial this year.
Lending its storytelling expertise, HGTV is producing a five-part series, hosted by Matt Blashaw and Taniya Nayak, highlighting five local heroes who were part of special impact projects in their communities — and who were selected for a surprise home renovation of their dreams from HGTV.
The series will premiere on HGTV and discovery+ in early 2022 with a companion mid-form series to be available on HGTV.com, social and TV Everywhere.
"Lowe's has always shared HGTV's commitment to putting a spotlight on small communities across the country, a commitment that is seen in our programming and elevated through our partnership platforms," said Jon Steinlauf, Chief U.S. Ad Sales Officer, Discovery. "Build It Forward allows us to leverage our long and trusted relationship with Lowe’s to leave a lasting impact on community members while telling great stories to our fans."
The five featured homeowners live in towns in different states across the country, showcasing the variety of communities that their 100 Hometowns projects support.
Each episode of Build It Forward will profile one selfless community member and the organization they work with as HGTV's renovation stars come in to lend a hand. Lowe's products, supplies and materials will be used in the home renovations as well as the 100 Hometowns projects.
Each of the five one-hour episodes will showcase Lowe's and HGTV's support of the community project and home renovation, and the accompanying mid-form episode will further highlight the grant recipient.
"To commemorate our 100th birthday year, we have been undertaking 100 hometown rejuvenation projects across the country, and we are so proud to be debuting the Build It Forward series to spotlight some of these projects and the community members behind them who embody the American spirit," said Marisa Thalberg, executive vice president and chief brand and marketing officer, Lowe’s. "As a partner since their beginning, we knew HGTV would be the ideal collaborator to tell stories of our commitment to supporting communities, while showcasing local heroes and the resiliency of so many of America's hometowns."
Lowe's launched the '100 Hometowns' initiative in March 2021 in honor of its 100th birthday, inviting consumers nationwide to nominate a hometown project in need of restoration as communities came together to regain their footing after a challenging time.
Partners for 26 years, HGTV and Lowe's share a commitment to giving back and community-building, with Lowe's offering support through its products and services and HGTV putting a spotlight on small towns across the country with its inspiring storytelling. Build It Forward is an opportunity to surprise and thank individuals who dedicated their time and effort to creating a lasting impact on their hometowns.