HGTV Editors’ 7 Best Finds from NY Now’s 2026 Summer Show

From gifts to home finds to jewelry and more, HGTV staffers found their favorite new and emerging products from NY Now.

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August 06, 2026

We may be a few months out before we get ready for the holidays, but at HGTV, we’re always thinking about what the best gift ideas are for any occasion, no matter what time of year. That’s why we attended NY Now, a multi-day wholesale event where brands primarily in the home and gift space showcase their newest goods and wares.

With more than 90 brands exhibiting this summer, we saw everything — from well-known staples to independent craftsmen. HGTV staffers walked up and down the many aisles of the convention center to discover products that we personally would gift or enjoy in our own homes. Keep scrolling to find some of our favorites.

$18
trypura.com

Pura is a favorite giftable brand here at HGTV, especially because their scents often include collaborations with notable brands such as APOTHEKE and Glasshouse Fragrances. Their most recent collab is with the Calm app, a mental health app that features soundscapes, guided meditations and access to stress and burnouts specialists. Each scent in this collection is paired with an audio experience on the Calm app, so that both your mind and olfactory senses can be relaxed.

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$37
Amazon

A reusable water bottle is one of those everyday essentials that you take around everywhere with you. “Why have the same boring Owala that everyone else has (like I do) when instead you could have one with many of the same features... shaped like a cow?” says online editorial coordinator Sabrina Choudhary. “This line of products is designed for all ages, perfect for kids, collectors and the young at heart. There's a size for food, a full-sized bottle and a mini version with a key chain to attach as a bag charm. (Bonus: This company also makes bottles for you and your dog to share — yes, really.)”

$60
Amazon

Kiimento’s booth immediately caught my eye because they had so many cute little cameras on display! If you haven’t already seen, digital cameras are making a comeback, so why not let the kiddos feel included with these ones meant for kids? Their small size means they’ll fit perfectly in little hands, while their durable material means you don’t have to worry about damage if it falls or gets dropped. They also have several licensing agreements with Disney or Sanrio, so you can gift your child a camera with their favorite characters on them for more fun and games.

$36
Amazon

What’s one of the easiest ways to draw an HGTV staffer over to your booth? For digital editor Chelsea Collier, it’s smell — particularly, the delicious smells of Musee’s bath soaks, shower steamers and “bath balms.” “The Farmers Market Gift Set stood out to me because I am, admittedly, in love with everything strawberry,” she said. “Tucked inside its bright, produce-stand-inspired packaging are two nourishing bath balms, a hydrating lip mask, a gingham scrunchie and a strawberry hair clip.” Musee partners with the nonprofit organization Crossroads, which provides employment and support to women rebuilding their lives after addiction or incarceration. “Not only is Musee a great gift, it's also a gift you can feel good about,” says Collier.

$798
Shop

I first heard Liven Company creative director Ann Ko’s story over a year ago, and it still amazes me today. Originally an aspiring doctor with a biochemistry degree, Ko decided to pursue the family trade (she’s a third-generation jeweler!) and has never looked back. Now, she’s got a gemology degree and a thriving business based in Los Angeles, creating jewelry of every kind, from classic necklaces to striking bracelets. She also has several themed pieces for pet lovers, plant enthusiasts and astrology whizzes, along with those who are looking for a new timeless staple.

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$20
Nordstrom

Who doesn’t need new glassware every now and then? “Moving into a new apartment gave me a great excuse to buy new glassware, and this set is really cute,” online editorial coordinator Sabrina Choudhary says. Here’s How is a Nashville-based drinkware brand that specializes in all things cocktail. They partner with Humane World for Animals to ensure that a better life for animals all over the world. Each of their products is named after a furry friend of theirs, and the Lou glasses are no exception. They also come in a variety of fun colors, so don’t be afraid to mix and match to your favorite martini kit!

$55
The Candle Bar Co.

When digital editor Chelsea Collier was 18, she made a visit to Paddywax’s Candle Bar to make custom candles for her birthday. That candle is now one of her favorite candles. “I am a huge fan of experience gifts, so I was more than excited to find out that Paddywax’s at-home candle-making kits let you recreate the experience wherever you live,” she says. “I also love that Paddywax designs its candle vessels to be repurposed once the candle is gone, and some are even food safe. Mine is now living happily in its second career as a planter.”

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HGTV’s expert editors and writers share home decorating, garden and home improvement ideas, inspiration and advice based on our brand’s 30+ years of expertise and experience. We also give you the latest updates on HGTV shows and stars, cleaning tips and shopping recommendations. Learn more about us and our editorial standards.