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Photo: Stephanie Diani.
Clustercore Is Creative Curation
In a buzzword-heavy design landscape where suffixes can turn anything into a decor microtrend, it’s understandable if clustercore (not to be confused with cluttercore, which is also a thing) doesn’t stand out. It’s just maximalism with an emphasis on multiples, right? More is more, and quirk reigns supreme?
Well, yes and no. Clustercore is both an aesthetic and a system, and the personal logic of display itself is what makes it so appealing. “Your space should be a true representation of who you are, and clustercore is the perfect way to celebrate individuality and self-expression in a visual way,” explains Etsy trend expert Dayna Isom Johnson. “I like to think of our favorite items as a reflection of our unique identities, so I encourage shoppers to embrace them with pride and let them shine. To avoid the feeling of clutter, consider grouping items by vignettes to create a cohesive look, while still reflecting your personal style and bringing you joy.”
What sort of cohesive looks are we talking about here? We’re so glad you asked.