Alison: I love that you’re calling them moments. Every turn you take [on Rock the Block] needs to be something memorable. You ask yourself, “What’s going to stick in someone’s brain? How will I make it so they never forget my space?” The front door was really important because you can go and hang a standard door or you can customize one to show people what you’ve got. When Jonathan and Ty walked up to the front of the house, Jonathan was like, “What is this door? It’s gorgeous.” The casita was the move, adding square footage was the winning touch. I had an acre lot, and talking to realtors, I knew I could do up to three rental areas in this house per code. Once we got more money [participants were given an extra $50,000 for the backyard challenge], it made it that much easier. When people remember those moments forever, you did it right. People still talk about the ombré tile in my [primary] bathroom from Season 2.
Michel: We have a whole bunch of ideas on the dartboard, then we have to figure out time and budgets and what our team can execute effectively. But it’s also about wowing the viewers with beautiful spaces, and so part of our strategy was about bringing some things to the block that have never been seen before. It’s such a balance. Alison and I didn’t always agree on what those ideas were, but I think there’s enough of each of us in there that we were satisfied. The casita is a West Coast thing, so the idea of bringing it to Utah and the block felt fresh. There’s now space for guests, a teenager, a mother-in-law, someone aging in place in the family or for a renter without interrupting what is happening in the main house. The thing about Rock the Block is you want to add value, but you also have to lead — and that’s what we did. We lead by breaking the mold and doing things a lot of designers might not. There are so many opportunities our viewers get to look at and think, "OK, maybe we should do that."