30 Ways Jasmine Roth Takes Homes From Cookie-Cutter to Custom

Learn the Hidden Potential star's top tips for transforming boring, builder-grade houses into the most beautiful spots on the block.

October 21, 2019


Photo By: Erik Voake/Getty Images

Photo By: Gilles Mingasson/Getty Images

Photo By: Emma Feil Photo

Photo By: Erik Voake/Getty Images

Photo By: Gilles Mingasson/Getty Images

Photo By: Gilles Mingasson / Getty Images

Photo By: Gilles Mingasson/Getty Images

On a Mission

Builder, designer and HGTV star, Jasmine Roth, knocks down walls literally and figuratively to totally transform her clients' cookie-cutter houses. The result is a custom home that's not only gorgeous but inherently more valuable. Read on to discover the creative ways she takes suburban spaces from dull to dreamy.

Overhaul the Exterior

Adding custom elements to a home's exterior is a sure-fire way to make it stand out from the rest. Here, Jasmine installed cedar shake siding below, board-and-batten siding above and freshened up the paint on this California home for a look that's totally custom.

Pretty-Up the Entryway

With the addition of pretty planters, fresh house numbers and a cozy seating area, this small front porch went from functional to fabulous.

Don't Forget to Landscape

One of Jasmine’s number one renovation rules? Always leave room for landscaping in the budget. Installed with design in mind, fresh plants, grass and trees kick up the curb appeal, making your home the prettiest on the block.

Reno Your Railings

Boring balusters? Not in a Jasmine Roth home. Here, custom porch railings add tons of fresh charm and give a graphic look to the front of this sweet California home.

Make a Fantastic First Impression

While painting the front door is always a great way to customize an entryway and maximize curb appeal, replacing that door with a unique, Dutch door in a charming butter-yellow hue is even better.

Not Your Mama's Fence

A gorgeous alternative to classic pickets, a graphic, designer fence takes the exterior of this home from bland to instantly eye-catching.

Upgrade Your Garage

According to Jasmine, updating or replacing the garage door is the first step to making your home stand out from the rest. But, if a new garage door isn’t in the budget, no worries. Simply remove builder-grade window inserts (they pop right off!) and slap on a fresh coat of paint.

When in Doubt, Stencil It

Boring concrete got you down? With a can of paint, a plastic stencil and a few hours of work, you can totally transform the look of a porch, sidewalk or patio with a stylish, stenciled design.

Add an Island

When possible, Jasmine always adds an island to the kitchen. Not only does this custom centerpiece make the kitchen look bigger and double the counter space, but it gives friends and family a special place to gather.

Go Antiquing

“Our goal is to take a house that already was the same as all the other homes and make it special. And a vintage piece or a piece that has a story — that’s a great way to accomplish that,” Jasmine said about this charming antique door she added to a client's pantry.

Don't Shy Away From Color

The hallmark of a cookie-cutter home? All-beige everything. This gorgeous kitchen is updated with colorful cabinetry, customizing it to the clients' eclectic tastes.

Add Style With Tile

Installing a tile backsplash is a relatively inexpensive way to infuse your kitchen or bathroom with value-adding personality. Here, Jasmine chose a beautiful Moroccan-style tile for this custom butler's pantry.

Hide Your Tech

From hiding a television with custom artwork to installing a pop-up power strip in the kitchen countertop, Jasmine always finds creative ways to hide technology, allowing the design to shine.

Open It Up

By knocking down the wall that divided this kitchen from the rest of the home, Jasmine opened up the floor plan, creating the illusion of a larger space.

Invest in New Countertops

Because builder-grade countertops are usually made of poor-quality material, Jasmine almost always replaces them with a hard surface option, like the gorgeous, stain and heat-resistant porcelain pictured here.

Open Shelving Is a Must

Break up endless cabinetry in the kitchen with a wall of open shelving. To pull off this lovely look, Jasmine hand-charred pine boards, sealing the wood without the use of chemicals.

Builder-Grade Doors No More

You can drastically change the look of your home’s interior by replacing or updating builder-grade doors. Here, a door to the homeowners’ new butler’s pantry is painted an eye-catching teal, fitted with beautiful antique hardware and the top door panel is replaced with glass.

Renovate the Fireplace

The centerpiece of the living room, a fireplace can make or break the look of a space. Here, Jasmine replaced an outdated brick surround with stylish, fish-scale tile and topped it with a custom wood mantel that opens to reveal hidden storage.

Lighting Is Jewelry

With so many fresh, beautiful options available, lighting is a fun, easy way to add instant style to the look of a home, inside and out.

Let the Light In

Infusing a room with natural light can make it feel instantly bigger. Some of Jasmine's favorite ways to let in the light? Replace a single door with French doors, carve out space for more windows or transform existing windows into sliding glass doors.

Can (Light) It

In addition to statement lighting, canned lights are a must for brightening up builder-grade homes.

Say "Buh-Bye" to Dated Carpet

Not only does that old carpet do nothing for the value of your home, but it can possibly pose a health risk. When the budget allows, Jasmine always swaps carpet for hard-surface flooring. (See the transformation of this staircase in the next slide).

Step Up Your Staircase Game

Stripped of its dirty carpet and outfitted with fresh, inviting wood treads, this staircase is now a show-stopping stunner.

Beautiful Built-ins

Jasmine adds storage, style and value to clients' homes by designing custom built-in features like this unique book nook.

Opt for Custom Cabinetry

Replacing or updating existing cabinets is a no-brainer for Jasmine and is often one of the first projects she tackles. Not only does custom cabinetry create tons of new storage space, but it gives homeowners the ability to customize the entire look of a space, from the sink to the hardware.

Smart Storage Solutions

Finding space to store your stuff is an issue in any home, but especially in a builder-grade home. When planning a renovation, Jasmine develops creative solutions for storage woes, like these pull-out shelves under a client's staircase.

Make Room for What Matters

Nothing says "custom" like home design that reflects the priorities of the people (and pets!) who live there. Here, Jasmine (a dog lover herself) carved out a sweet spot for Fido under the staircase.

Carve Out a Work Station

Your living room couch shouldn't play double-duty as a home office. When planning a renovation, it's important to take work-life balance into consideration. This wall-length desk makes a convenient work station for the whole family, without taking away from the design.

Live Outside

Based in California, Jasmine is a huge proponent of indoor/outdoor living, always leaving room in a renovation to carve out a liveable, functional outdoor space.

Take Hardscapes to New Heights

If you're a fan of the show, you've probably noticed that Jasmine loves pergolas. And we don't blame her! This custom, streamlined structure not only looks gorgeous but provides instant shade and a pretty place to put climbing vines on display.

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