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Quiet Luxury Is the Latest Interior Design Trend

The term might be new, but quiet luxury — an aesthetic that eschews logos and anything flashy in favor of all things timeless, high-quality and custom — is once again having a moment.

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Photo: Dennys Ilic

What Exactly Is Quiet Luxury?

TV shows such as HBO's Succession are among the driving forces behind the fashion world's renewed interest in quiet luxury and, consequently, its reapperance in home design.

"Quiet luxury in the home is very similar to what we're seeing in the fashion world. It's the opposite of luxury brand logos being plastered all over clothing, handbags and shoes. It's the ability to mix texture, color and comfort successfully without having to scream, "I'm a luxury brand!" explains Melissa Fields of Shades of Gray Design Studio.

For example, "Quiet luxury of the past was more orthodox and not as approachable as today's quiet luxury," says Valerie Stafford, lead designer at Rumor Designs. "Formal living rooms come to mind, curated with French wingback chairs whose upholstery may or may not have matched the wallpaper."

Of course, interior design is just as mercurial as fashion trends. For a broader overview, "The 21st century began as a rather simplistic version of contemporary design, relatively bland in every way," says Penny Drue Baird of Dessins LLC. "That was countered by a wave of colorful, jarring rooms with a hodgepodge of 'designer' and 'artist' furniture. The pandemic put a slowdown on life and design, leading to a quieting down of design — a trend moving toward promoting more well-being and calming, pleasureful and serene living, she adds.

All of this is to say, "Money talks, wealth whispers," says Lindsey Coral Harper of Lindsey Coral Harper Interior Design.

Read on to find out how to get the stealth, quiet luxury look in your home.

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Photo: Sarah Barnard Design

Choose Sustainable, High-Quality Natural Materials

So how does one recreate the quiet luxury look at home? For starters, spring for the highest quality items possible. Heather Goerzen, design director of Havenly, recommends everything from "100 percent linen, leather, boucle, cashmere and velvet to genuine marble, travertine and terra cotta ... passing on blends and synthetic materials to shell out for the real deal is quiet luxury epitomized."

Sarah Barnard of Sarah Barnard Design adds, "Quiet luxury offers a sophisticated take on minimalism, elevating an elegantly simple aesthetic with high quality and finely-crafted materials and goods. Beautiful woods and striking stones can add exquisite natural detail to a simple silhouette. Beyond the beauty of the materials, there is also an interest in production, emphasizing ethically sourced and sustainable materials."

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If Possible, Allow the View to Take Center Stage

"Many spaces emphasizing quiet luxury may have sweeping views of natural surroundings or lovingly tended garden spaces," Sarah says. "A design that supports and showcases these views can lead to a serene environment that speaks to the inherent luxury of the surroundings. Minimal, low-profile furnishings in palettes that align with exterior views can contribute to a home space that feels integrated with nature and a feeling of peace."

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Customize Everything

Customizations are to the quiet luxury home what tailoring is to the fashion set. "Having something custom-made for a space is the ultimate quiet luxury," shares Allison Garrison of Allito Spaces. "It's the equivalent of couture for interior design. Instead of buying a dress off the rack, you have something made for your precise contour and dimensions. Nothing speaks to luxury like the perfect fit: No need to be flashy. Custom-made furnishings say high-end without any screaming."

Jay Jeffers of Jay Jeffers, Inc. also notices a trend of artist-made furniture, including BDDW, Appartus and Stefan Bishop. But he cautions, "It's not about one piece. It's about an environment."

To that end, customizations go beyond furniture. "Custom-height kitchen counters, seating perfectly tailored to the physical needs and comforts of the residents and vanity drawers custom-sized to personal items add to the ease of living and the luxury of the space without being overtly flashy," says Sarah.

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