27 Pinterest Design and Lifestyle Trends for 2023

The data scientists at Pinterest have a pretty good idea of what the world’s up to right now, given that more than 400 million people browse and pin on the platform each month. They also analyze search data to predict what’s coming next and what will get even bigger — and for the last three years, 80% of their forecasts have come true. (#nailedit, as it were.) Want a glimpse of 2023 in their high-tech crystal ball? The year to come is going to look like this.

Beauty insiders predict that TLC for tresses will center on “skinification,” or ensuring the health of hair with products and practices that nourish the scalp. That back-to-the-roots approach prioritizes the same ingredients you’ll find in facial-care formulations: check labels and ingredient lists for hyaluronic, glycolic and salicylic acids, as well as ceramides and other naturally-protective ingredients that help our skin create barriers to prevent damage from happening in the first place. Shampoos, conditioners and topical treatments — along with good old-fashioned head massages — can all prevent oil, dirt and product buildup and contribute to scalp health and hair growth.

Get ready for Gemini hair, a trend that dips its toe in traffic-stopping tones without committing to a monochromatic transformation (and the massive dose of intense chemicals that can come with it). Popular highlighting techniques like balayage create relatively gradual changes from neutral to bright color, and multi-tone looks like black braids punctuated with blue or brown-to-pink and blonde-to-lavender transitions will come into focus. Gen Z and millennial style stars are expected to contrast their natural locks with bright purple, blue and pink.

When it comes to both hairstyles and fingertips, the story for 2023 is short. Cutting-edge salon customers will request chopped bobs, micro bangs and abbreviated braid styles versus longer tresses. Manicurists are also designing less-is-more "micro French" nails that feature just a whisper of color at the tips in lieu of traditional white polish, and short stiletto nails will begin to replace lengthy acrylics.

Dogs are an excellent excuse to throw a birthday party: they aren’t self-conscious when their cake has a lot of candles, they’re always up for a romp in a mini pool, they won’t hog all the cocktails (though they’re definitely up for treats) and all of their event photos are adorable. Plans for DIY backyard dog pools and play areas are on the rise, as are pooch-forward decorations and favors.

It was only a matter of time before the sun-baked, California-chic desert hues that have become ubiquitous in interiors made their way into event spaces. In 2023, expect the coppery orange tones of the Grand Canyon and the American West to tint everything from bridesmaid dresses and floral arrangements to wedding stationery and cocktail-hour accessories.

What trendspotters call "the YOLO years" — like golden and silver wedding anniversaries and birthdays that usher in new decades — are cause for celebration with family and friends, and lots of ‘em. Hosts and hostesses are ready to make up for lost time by celebrating their and their loved ones’ big days in high style. Because an 80th birthday party should be at least twice as big as a 40th birthday party, right?

Speaking of bouncing back from time spent apart, forecasters predict that Gen Z and millennials will channel the nonstop energy of rave culture in and beyond clubs. They’ll continue to follow the beats of ready-for-anything, Berlin-inspired fashion, techno- and house-influenced custom lighting and, of course, next-generation music mixers.

Style mavens predict that delicate fabrics like lace and tulle will float into fashion for 2023 across genders and generations. From ruffled dress shirts to sheer, shimmery dresses, expect offerings that are effortlessly light and graceful.

Dresses, jackets and accessories will all feel kinetic and textural next year, thanks to designers’ and fashionistas’ fixation on fringe. This twirl-friendly passementerie has moved way beyond Western jackets and disco minis: In 2023, keep your eyes peeled for fringed formalwear and wedding dresses.

If 2022 was all about the coastal grandmother, next year is reserved for her trend-conscious descendants and what fashion experts have playfully dubbed "romcom core." Think strappy dresses, tube tops, pink minis and rhinestones from makeover montages in She’s All That, Clueless, 13 Going on 30, 10 Things I Hate About You… you get the idea. Whirlwind filmic shopping trips and synchronized-school-dance sequences — and what the heroines who survived them wore to live happily ever after — are ready to re-enter pop culture.

Filmic fashion influences don’t end with ingenues and meet-cute-ready outfits. Looking ahead to 2023 also means looking far ahead to glossy, futuristic fabrics, cyberpunk-inflected sunglasses and streetwear and, of course, the latest in gaming and communications technology. According to experts, looks that were once virtual will turn up in very real places in the year to come.

Though it may sound frivolous to look to games, apps and social media for savings motivation, the idea of peer pressure encouraging financial hygiene is pretty excellent — and increasingly popular, according to analysts. Whether you favor envelope challenges, bi-weekly, incremental savings or printable budget templates, you can expect to learn much more about them in the year to come.

Those looking to reduce their alcohol consumption or skip it altogether can now enjoy high-quality low- and nonalcoholic offerings, and demand for varied and widely-available offerings in retail locations, bars and even private parties is growing exponentially. Mocktail bars, artistic ice cubes and garnishes for NA concoctions and sophisticated alcohol-free recipes will all be on tap in 2023.

Millennial and Gen X consumers are now looking beyond Asian restaurants and markets for even more ways to enjoy ocean-based plants and minerals. Marine greens like chlorella, spirulina, kelp and nori are finding their way into supplements, seaweed snacks, home recipes and buzzy eateries of all kinds.

Edible pressed flowers and wild-looking sprigs are lending an herbal apothecary aesthetic to share-worthy treats like cupcakes and shortbread cookies. Popular as both recipe components and picture-perfect garnishes, organically-grown lavender, daisies, roses and pansies will all be candidates for dessert.

Dinner and a movie will always be a classic combination, but Gen Z is falling in love with quirky, experiential outings like aquarium visits, pairing up to browse the aisles at local bookstores and explorations of local museums. Are mountaintop meet-cutes a thing yet? We suspect romantic hiking is a thing.

Pinterest’s analysts predict that hobbyists of all ages will turn to the tactile and graphic delights of decorative crafts like origami, quilling and papier-mâché. Upcycling doesn’t get any prettier (or budget- and beginner-friendly) than this.

Space-gobbling soaking tubs are well and good, but home spas can be sleek and satisfying without them — and would-be bathroom stylists are looking for ways to make their showers more beautiful and decadent. Doorless, minimalist walk-in showers, multiheaded arrangements that replicate the feel of gentle rain and aromatherapeutic accessories like shower bombs are all gaining popularity.

Ingenious mixes of inherited furniture, flea-market finds and repurposed antiques are revitalizing rooms for Gen Z, baby boomers and everyone in between. Demand for playful maximalist inspiration and thoughtful ways to incorporate vintage items will reach historic highs in 2023.

Searches will spike for single-family homes’ front-door and porch makeovers, but new-and-improved ways to welcome guests don’t stop there. Ways to freshen foyers and entryways, tweak container-gardens’ curb appeal, refresh porticos and even create porches for campers are all stopping by next year.

Are good-looking fungi the ultimate crowd-pleasing motif? Midcentury modern mavens are on the hunt for vintage and vintage-inspired mushroom lamps; young fans of goblincore and trippy fantasy art favor saturated shroom patterns and psychedelia; farmhouse aficionados love their rustic look on ceramics and vintage botanical art. Could arrangements of fresh and dried mushrooms be the new bowls-of-lemons-on-otherwise-empty-kitchen-counters? It could happen.

Sustainability and style are coming together as landscape architects and conservationists join forces to inspire forward-thinking outdoor spaces. New builds will prioritize rainwater harvesting, xeriscaping and thoughtful drainage, and drought-tolerant plantings and rain barrels that are easy on the eyes will make appearances in yards across the country.

Gen Z and millennial parents prioritize supporting their children as they explore their identities, and they’re interested in everything from unisex names and art that foregrounds their little ones’ unique characteristics to personal-pronoun flash cards and educational activities that help them celebrate their friends and loved ones.

Support for birthing parents is now focusing on the "fourth trimester," or the postpartum needs that baby showers and congratulatory messages don’t always address. We’re looking for new and thoughtful ways to build gift baskets of must-haves, share home-cooked meals and show up to lend a hand when their loved ones’ families grow.

A reduced carbon footprint, mobile panoramas (with extra leg room), laid-back cafe cars, gorgeous stations and hassle-free check-ins that don’t entail endless security lines? Book us immediately, please. Travelers are falling hard for the old-school aesthetic and allure of train travel.

Self-care that supplements work with mental health professionals and supports psychological wellness at home — like daily pages, journal prompts, and expressive art therapy activities — is reframing how we become our best selves. Excellent news: Even more options will emerge in 2023.