Target Partners With the Insta-Famous Museum of Ice Cream
Now you can wear what you eat.
There's something that can be said about a simple, frozen dessert that brings generations of humans together. Maybe it's the hundreds (thousands??) of flavors available or the variety of toppings you can mix to perfection? Whatever it is, more than 500,000 people around the world have gotten just about as close to ice cream as you can get.
The Museum of Ice Cream is an interactive art pop-up exhibit that you've definitely seen on your Instagram feed. Currently in San Francisco, the museum encourages "play, eating and interaction." Not to mention lots of tastings and a rainbow sprinkle swimming pool! And for true MOIC fanatics, the company's newest experiential concept, The Pint Shop, opens in NYC on June 6. In this interactive space, guests can explore life-size pint installations and indulge in a one-of-a-kind tasting experience.
And just in time for summer, Target is teaming up with MOIC to create fun, limited-edition kids' apparel and accessories in a slew of pastel hues. Target's kids' brand, Art Class, will run the collection. It will include a variety of kids' apparel and accessories, highlighting MOIC's signature aesthetic in summery prints, patterns and colors. (Bonus! Most items are under $25!) The collection will be available June 3 in select Target stores and on Target.com for a limited time.
Oh, but we're not done yet. Included in the partnership is the launch of MOIC's Ice Cream Assortment available exclusively at Target to sponsor The Pint Shop. A variety of seven MOIC flavors, which include five new flavors, will be sold at most Target stores starting July 8.
Take a look at some of the items you'll see in a few weeks:
Can we get all of this in adult sizes, pleaseandthankyou?