Millennial Pink: The Color That Keeps on Trending

This dusty rose hue has staying power and continues to inform fashion and home design. We still dig it.

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July 14, 2017
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Think Pink

The dusty shade of pink known as Millennial Pink has proven to be an enduring new classic. Pantone debuted Rose Quartz as its color of the year in 2016 and we're seeing more and more shades of pink working their way into home decor. It's a color you can have fun with and try at your own pace. Designers are painting ceilings in a glowy pink to add elegance to a room but you could also just incorporate some pink throw pillows or curtains to dip a toe into the trend.

Pink + Turquoise

While a soft Millennial Pink and robin's egg blue might read too Easter, a hot shade of turquoise paired with a hotter shade of pink can make a real statement.

A Witty Pink

Not simply princessy and pretty, the new pink has a sense of play, attitude and maybe even irony. In shades of bubblegum or blush, pink works wonders in the domestic sphere.

Pantone Pinks

Pantone debuted a very Millennial Pink, rose quartz in 2016 but has continued to offer a whole spectrum of intriguing blushes (like the shade here), salmons and peonies with each passing year.

The Beguiled

Millennial Pink popped up recently in the poster art for Sofia Coppola's revisionist film The Beguiled which highlights the softer, feminine side of this iconic pink.

Pink Bliss

Pink Bliss 2093-70 by Benjamin Moore Aura Interior, Matte brings the softer side of pink home.

Pastel Palette

Soft shades of pastels, including a subtle pink and minty green (or even a subtle violet) are great pairings in a living room for a retro-chic look.

Pink and Black

Retro and chic, adding black to pink takes away some of the sugary sweetness and adds a sense of sophistication.

Rose Gold iPhone

The 2015 rose gold iPhone was a major pink moment.

The Grand Budapest Hotel

Style-centric director Wes Anderson's 2014 The Grand Budapest Hotel made its central set piece a confectionary hotel in shades of pink that demonstrated the connection between pink and design-friendly whimsy.

Coral and Salmon

A coral-printed pillow ties in with the coral upholstery on a soft, hooded reading chair in this transitional California dining room. Damask wallpaper, gilded mirrors and exotic accessories give this glam space its Hollywood Regency appeal. We love the idea of mixing pinkish hues from cotton candy to coral to salmon.

Fashion Forward

Proof that Millennial Pink is still in is its endurance on the runway. The Milan Fashion Week Spring/Summer 2017 Fendi Ready to Wear collection prominently featured a soft Millennial Pink. 

Have Fun With It

A red table lamp with a black shade picks up the colors of a Wonder Woman portrait. A pink wall makes the room go pop.

Masculine Edge

Millennial Pink is definitely not just for girls. It has a fresh edge that makes it just as appropriate—maybe even more so—for men like the stylish Brothers Michael and Brian D'Addario, founders of the band The Lemon Twigs. We love the way this pink T contrasts with the bold orange wall: combining pinks and brights is a great idea to translate to your home design.

Lite Brite

Saturated teal, cotton candy pink and a subdued sideboard create the ideal color balance in this cool, but still colorful hallway.

Pop of Pink

Filled with happy sherbet colors, this living room, part of the HGTV Dream Home 2016 showcase, is an instant mood-lifter.

Confectionary Color

The new pink has a confectionary quality, reminiscent of marshmallows, macarons and sherbets.

Scandi Pink

Millennial Pink is sometimes referred to as Scandi Pink or Tumblr Pink. The on-trend Scandinavians at the Danish design house Muuto have nailed the perfect shade of pink in their gorgeous housewares and furniture.

Pink Graf

You know pink's officially a thing when even graffiti artists are writing in Pepto shades as with this striking mural in Chile.

Pink Graphics

Pink is a great background color that really allows art to pop. Make your own graphic mix by combining a pink wall with white or gold framed art.

Pink Adds Drama

Gray is still one of the hottest new neutrals. To add contrast to this mostly gray living room, designer Brian Patrick Flynn integrated a sleek white coffee table and playful pink accents into the design. Together, the two hues deliver just the right amount of elegance and drama to this clean and sophisticated sitting area.

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