Crush on Blush: Why Pink Continues to Delight Designers

Step back gray and beige! Call it pink, call it blush, but this always on-trend color just keeps on giving. Many are calling pink the new neutral.

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September 08, 2020

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How do you know pink is a certifiable design phenomenon that has worked itself into our decorating lexicon as surely as greige and peacock?

Even the special REI outdoor line for West Elm features an outdoor pillow for your campsite with a sensational, assertive and flamboyant jolt of flamingo. Now even the outdoorsy realm of lumberjack plaids and olive green is getting an infusion of blush.

As fundamental a neutral as gray or beige, a subtle pink shade is a great way to bring a fresh but subdued hit of color to any room of the house. Having morphed over time from intense bubblegum millennial pink into a more adult blush, the new pink has a retro flavor that can harken back to the 70s when embellished with brass and curves, or even further back to the 50s in a classic melamine-style, black-flecked bowl from CB2.

Here are some of our ideas for how to bring this trending shade into your home with products that show the range and versatility of the "new" pink; sophisticated, gender-neutral and the perfect accent color.

West Elm

A smart moment to add design to the outdoor realm, this collaboration between REI Co-op and West Elm takes advantage of our newfound interest in camping, RVing and all things great outdoors in the midst of quarantine. Add some chic to your campsite chairs or your camper with this Outdoor Color Pop Pillow sustainability sourced from plastic bottles.

Crate & Barrel

This angular blush vase is sculptural and cool, blending Egyptian influences with a touch of 80s-era Memphis design.

West Elm

This Roar and Rabbit ottoman in performance velvet comes in a delicious Dusty Blush that looks especially lovely paired with gray or a richer rose pink.

$68 - $98

Pink takes on a luxe quality when done in leather, suede or velvet. This Anthropologie lampshade is the perfect way to test the waters and see how blush suits your design scheme.


Canadian designer Christiane Lemieux has lent her prodigious talents to a line of Anthropologie furniture informed by design history. The low and sexy wingback silhouette on this velvet chair suggest Thirties black and white movies and ladies dressing rooms. This coquettish chair comes in a variety of hues, though we prefer this pretty Rosewater pink.


This old-meets-new marbelized resin bowl from CB2 has the look of a sophisticated, fresh take on classic 50s-era melamine.


Calling the board "the new plate" housewares company etúHOME offers an array of handcrafted reclaimed pinewood charcuterie boards in various sizes. But we love this Pink Mini Charcuterie Board in a fun, festive pink sure to beautifully spotlight an array of cheese and jams.

Bed Bath & Beyond

This 16-piece dinnerware set is chic, affordable and made in microwave- and dishwasher-safe stoneware. The soft pink tone brings the chic to even everyday gatherings.

$119.50 (Set of 2)
One Kings Lane

A great option for impromptu gatherings or an outdoor party, these pretty in pink folding bamboo chairs combine functionality with style.

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