Ben and Erin Napier Announce the Town Selected for New HGTV Series 'Home Town Takeover'

Get ready for your closeup, Wetumpka, Alabama. Home Town's Erin and Ben Napier just announced that they will be shooting a new renovation show in the quaint Southern city as part of a hugely ambitious project — to take over and make over an entire small town.

July 02, 2020
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Home Town's Ben and Erin Napier

Home Town's Ben and Erin Napier

The news is out. The jig is up. The cat's out of the proverbial bag. The quest to find the perfect location for the new HGTV special-event series, Home Town Takeover, is now complete. And the chosen community — following a months-long nationwide search — is the tiny Southern city of Wetumpka, Alabama. Population: 8,278. (Sahhh-LUTE!) For the record, Wetumpka was selected from among no less than half a million photo and video submissions representing more than 2,600 towns across the U.S. It’s one gem of a classic, small Southern town, but one not without its share of challenges and a need for some structural and aesthetic enhancements.

Home Town Takeover, if you haven’t heard, is a six-part docu-series that will premiere on HGTV in 2021, but viewers can get a preview of the epic and ambitious forthcoming adventure in a new HGTV special, Home Town: A Small Town Salute, premiering on July 2 (that’s tonight!) at 8p|7c.

In that special, the residents of Wetumpka get the breathtaking news that their town was selected for the extensive and far-reaching renovation led by Erin and Ben that’s certain to bring new hope and inspiration to an entire community. And at the risk of sounding overly romantic or a bit hyperbolic, the series Home Town Takeover really is something more than just another TV show. This is a heartfelt mission and an initiative with a grand scope and is perhaps HGTV’s single biggest renovation undertaking ever.

Ben and Erin Napier surprise Wetumpka, Alabama's Chamber of Commerce executive director, Shellie Whitfield with some big news.

Ben and Erin Napier surprise Wetumpka, Alabama's Chamber of Commerce executive director, Shellie Whitfield with some big news.

Home Town Takeover: A Quick Recap

Back in January, HGTV brought you the exciting news that Ben and Erin Napier would be taking the concept of their hit series Home Town “on the road” in an exciting new venture. The undisputedly endearing couple who famously restore and revitalize old and historic homes in the tiny town of Laurel, MS would be expanding their scope beyond their beloved hometown. They would be leading a team of renovation pros to breathe new life into another small town — the entire town including several homes as well as some locally grown businesses and historic treasures unique to that community. It’s all elemental to the Napiers’ overarching mission of helping to establish and foster a town’s persona that draws on its roots, history, resources and traditions.

To put it simply, Erin and Ben were set to take their trademark inspiration, dedication and expertise beyond the borders of Laurel. But where to start? The location where all of this was destined to happen was not known – until now.

Renovating one house at a time is an awesome experience. But the chance to support an entire town, where we help bring a community back to life — that's something we’ve always wanted to try.

Ben Napier

Quest to Find the Quintessential Small Town

Simultaneous to the series announcement back in January, HGTV and Home Town’s production company RTR Media put out a casting-call of sorts, inviting residents of America’s small towns (population 40,000 or less) to log on to a website to make the case that their town should be the one featured in the new series. Applicants were encouraged to highlight aspects of their town that make it special, fascinating, historic or unique — including distinctive features like vintage period architecture, special destinations or a classic main street.

It's a little-known fact: Ben once ran for Laurel, MS city council. (He didn't win, but it was close!)

It's a little-known fact: Ben once ran for Laurel, MS city council. (He didn't win, but it was close!)

We're now a half million or so submissions (and 2600 towns) later, and that brings us to today. In a special reveal announcement via Facetime call, the Napiers surprised Wetumpka's Chamber of Commerce executive director, Shellie Whitfield, with the news that the town would be getting an epic injection of TLC a la Ben and Erin. That call, and lots more background, are documented in the special preview, Home Town: A Small Town Salute. But that’s just a taste of what’s to come.

"Ben and I often speak about our love of small town living and what that lifestyle means to the people who live in one," says Erin. "The people of Wetumpka know they have a small town that’s worth saving, and now the world will see why this tight-knit community deserves a fresh start."

So Where Exactly Is Wetumpka?

Wetumpka, known by its slogan, "a city of natural beauty," is a tiny and semi-isolated burg nestled in the bucolically scenic area of central Alabama, set along the banks of the free-flowing Coosa River. As such, it’s a popular destination among whitewater enthusiasts and other generally adventurous and outdoorsy types. It notably serves as host to the annual Coosa River Challenge, a three-part competition involving paddling, mountain-biking and a cross-country run.

Wetumpka, Alabama

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and the Coosa River

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The reflection of the Bibb Graves bridge can be seen as the cold Coosa River in Wetumpka, Alabama passes through the bald cypress trees.

Photo By: Getty Images

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View of the Coosa River in Wetumpka, Alabama

Photo By: Getty Images

The town has fostered something of a green revival, with newly christened walking and nature trails, and a nearby historic botanical area, Jasmine Hill Gardens. It is also, coincidentally, home to the wonderfully strange Wetumpka Meteor Crater a five-mile-wide site of a meteor crash that occurred some 85 million years ago a prehistoric event known regionally as “Alabama’s greatest natural disaster.” So it has just a hint of that Ripley’s Believe It or Not appeal as well.

Downtown Wetumpka

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and Jasmine Hill Gardens

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ALABAMA, USA - JANUARY 09: One of the main commercial streets is seen in the small town of Wetumpka, Alabama, United States on January 09, 2018. (Photo by Samuel Corum/Anadolu Agency/Getty Images)

Photo By: Getty Images

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UNITED STATES - MAY 15: Jasmine Hill Gardens, near Wetumpka, Alabama (Photo by Carol M. Highsmith/Buyenlarge/Getty Images)

Photo By: Getty Images

At the same time Wetumpka faces many of the same challenges that beset small and remote towns across the country closing businesses, compromised employment prospects, outmigration of young people, the impact of natural and climate-related disasters as well as homes and neighborhoods in varying stages of neglect or disrepair.

A glimmer of optimism came a few years ago with a plan to revitalize, but the endeavor was set back when a tornado struck the town, decimating the police station, a historic church, a number of homes and hundreds of acres of land. But the prospect of hope and progress remained alive, just waiting for sparks to ignite.

The town itself could be characterized as a sort of diamond in the rough. With its picturesque setting and features, it has served as the location for the filming of several Hollywood productions including The Grass Harp (based on the Truman Capote novella), The Rosa Parks Story and the fantastical Tim Burton feature, Big Fish three films with central themes tied to and drawing on the historical South.

In short, Wetumpka is a place steeped in a certain authentic, heritage-rich, easy-pace tradition that’s essentially the perfect landing place for Ben, Erin and crew — not to mention some special surprise guests.

We think this new HGTV adventure presents a rare opportunity that will deliver to viewers something that’s genuinely inspirational, hopeful and compelling with excitement unrivalled since that foray involving a certain house (and people) associated with the name Brady. The two projects could hardly be more different, but the scope, spirit and excitement are, in a way, comparable. Both tap into a collective American psyche that’s tied to ideals, roots, vision and potential.

Ben and Erin with homeowner "Mr. Gary" from the season 4 finale of Home Town

Ben and Erin with homeowner "Mr. Gary" from the season 4 finale of Home Town

In summary, Home Town Takeover is shaping up to be an epic adventure with real connections to real people, community and history — and generous helpings of small-town love and feel-good energy. Are you ready for that? We are.

Home Town: Gone Coastal

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Check out this recent gallery from Home Town, season 4.

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All Things ‘Home Town’

For more about both the original Home Town series — and for updates on the upcoming spinoff Home Town Takeover visit HGTV.com/HomeTown. There you'll find exclusive content including behind-the-scenes videos, web-exclusive bonus series, before-and-after photo galleries, show news and feature articles. Fans can also interact on social media using #HGTVHomeTown.

Next Up

Ben and Erin Napier Take 'Home Town' on the Road In a New HGTV Series

HGTV is launching a nationwide call to find towns that could use some of the 'Home Town' touch. It's all part of an ambitious new series — 'Home Town Takeover'. In this exciting new project, Erin and Ben lead a team of renovation pros as they takeover and makeover an entire small town. Could your town be the next 'Home Town'?

Ben and Erin Napier Are Back in a New Season of HGTV's 'Home Town'

Proud Mississippi natives Erin and Ben are back for a third season of 'Home Town' doing what they do best: rehabbing and restoring the old, neglected and historic homes in their tiny hamlet of Laurel -- and bringing loads of love to the process of making their own hometown the best place that it can be.

Ben and Erin Napier Return with Season 2 of Home Town

Erin and Ben Napier stole our hearts in 2016 with the debut of Home Town. The duo is back to do it again on Monday, January 8 at 9pm|8c.

Home Town's Ben and Erin Napier Reveal Their Latest, Greatest Addition

Laurel, Mississippi — the famously small-town setting for HGTV's hit series Home Town — has a population of only about 18,000, so practically no new citizen is likely to go unnoticed. But one new resident in particular is certain to grab the attention of folks well beyond the town's city limits.

HGTV's Erin Napier Reveals Her Interior Design Process in the New Digital Series, 'Erin'spired'

Erin introduces us to her design team and design process for each home featured in season three of 'Home Town.

A 'Home Town' Homecoming

Ben and Erin Napier renovate a vintage downtown Craftsman for a couple returning home to Mississippi.

Erin Napier Delivers a Beautiful Baby Helen

Welcome to the world, Home Town Heiress!

Home Town Season-2 Premiere + Some Other Big News

Heads up, Home Town fans! The much-anticipated second season kicks off Monday, January 8. Also, if you haven’t heard, Ben and Erin have a bombshell of an announcement that just happens to coincide.

'Home Town' Homeowner Profiles: Amanda Matthews

Find out more about Amanda Matthews, Erin and Ben's client featured in the Home Town episode titled "Porch Dreams".

Ben and Erin Napier Share Their Kitchen Hacks

As a preview to the tricks you'll see in the newest season of the show, Home Town stars Ben and Erin Napier walked us through the hacks they used in their own kitchen.

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