California Style was started in 1991 by founder Lois Streit. It was then called Christmas California Style and was a seasonal, holiday store in Newport Beach, California. It featured handmade items by local California craftsmen.
Lois’ son Michael assisted in the picking and displaying of products in the store while attending school. After graduating from The Fashion Institute of Design and Merchandising in 1994, Michael went to work a local department store and was hired in to work in their holiday marketing department. Michael continued to help his mother part-time while maintaining his regular job until the chain store ultimately closed.
In 1996, Michael and Lois opened a year-round store in Palos Verdes, California called California Style. They chose the area for the reason of larger opportunities and little competition in the South Bay. Michael started in-home design work by accessorizing client homes.
In 1998, Michael and Lois were invited to open a showroom at the prestigious Laguna Design Center. Because of the history of South Orange County and their own love of the area, they decided to move the store to larger showroom in Laguna Niguel, California. California Style has since blossomed, selling to retail clients but also doing business with some of the most premier Orange County designers. Michael has worked with hundreds of designers on different projects all over Southern California, gaining valuable experience the whole time.
In 1999, at the young age of 26, Michael was invited to become a member of ASID, which he then joined. Michael’s love for design continued to grow and in January 2000, Michael launched a showroom for two years in the Denver Design Center. Michael continues his travels all over the world today to import beautiful items for California Style. California Style has been termed by some as “Eclectic Californian.” If one tried to more definitively define California Style, it is mainly focused on Coastal, Transitional and Mediterranean Styles. California Style has attracted clients from all over the world.
The California Style Showroom has expanded to over 6,000 sq. feet of furniture, accessories, silk florals, art, and lighting. Everything is sold off the floor and new products arrive daily. California Style strives to bring clients the best quality, most unique and affordable products in the design industry while keeping up with current and future design trends.