27 Pinterest Design and Lifestyle Trends for 2023

The data scientists at Pinterest have a pretty good idea of what the world’s up to right now, given that more than 400 million people browse and pin on the platform each month. They also analyze search data to predict what’s coming next and what will get even bigger — and for the last three years, 80% of their forecasts have come true. (#nailedit, as it were.) Want a glimpse of 2023 in their high-tech crystal ball? The year to come is going to look like this.

Beauty insiders predict that TLC for tresses will center on “skinification,” or ensuring the health of hair with products and practices that nourish the scalp. That back-to-the-roots approach prioritizes the same ingredients you’ll find in facial-care formulations: check labels and ingredient lists for hyaluronic, glycolic and salicylic acids, as well as ceramides and other naturally-protective ingredients that help our skin create barriers to prevent damage from happening in the first place. Shampoos, conditioners and topical treatments — along with good old-fashioned head massages — can all prevent oil, dirt and product buildup and contribute to scalp health and hair growth.

Get ready for Gemini hair, a trend that dips its toe in traffic-stopping tones without committing to a monochromatic transformation (and the massive dose of intense chemicals that can come with it). Popular highlighting techniques like balayage create relatively gradual changes from neutral to bright color, and multi-tone looks like black braids punctuated with blue or brown-to-pink and blonde-to-lavender transitions will come into focus. Gen Z and millennial style stars are expected to contrast their natural locks with bright purple, blue and pink.

When it comes to both hairstyles and fingertips, the story for 2023 is short. Cutting-edge salon customers will request chopped bobs, micro bangs and abbreviated braid styles versus longer tresses. Manicurists are also designing less-is-more "micro French" nails that feature just a whisper of color at the tips in lieu of traditional white polish, and short stiletto nails will begin to replace lengthy acrylics.