HGTV Obsessed Episode 30: Annie Sloan

This episode is all about paint. Annie Sloan, the creator of Chalk Paint® shares her success story. Then Kristin Luna, of Do More Art talks about how outdoor art can transform and uplift communities. Finally, Betsy Helmuth, host of the Affordable Interior Design podcast, shares valuable tips for choosing paint colors.

July 29, 2021

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This week Marianne talks with the iconic Annie Sloan. Annie transformed the DIY decor world over 30 years ago with her invention Chalk Paint®. The two discuss how and why she developed her paint line, how it became a mainstay in home decor and where she gets her inspiration for every color. Annie reveals that her recipe for Chalk Paint has not changed in over 30 years, but what has changed is her competition ­— she has lots of it. She goes on to talk about how she only uses the highest quality pigments in her paint and how the colors are mixed with complementary colors and not just black and white.

Chalk Paint Basics With Annie Sloan 07:55

Watch as Annie explains to Marianne the basics of chalk paint and its many applications!

Annie gets her inspiration for creating new colors while traveling. Many of her paint colors are historical hues she has found all over the world and she often names the paint colors after the places that inspired them, like Amsterdam Green or Giverny Blue. Annie especially loves to go to India to get inspiration because it is so full of vibrant colors. When not traveling, Annie is at her 1860s Victorian home in Oxfordshire, England, with her husband. They have been restoring the home and are often documenting the progress on Annie’s Instagram account.

Annie also shares the biggest mistakes you can make using Chalk Paint, and they’re all about making it too complicated. Don’t over brush, there's no need to prime or sand beforehand, and don’t wait to apply the wax do it immediately. When asked about picking colors, Annie’s most important piece of advice: “Don’t overthink it, it’s just paint, no one will die.” Find more ways to use Chalk Paint.

Marianne then talks to Kristin Luna, she is the founder of Do More Art (aka DMA Events), a non-profit that focuses on enriching communities through public art. Kristin talks about how she and her husband started the organization. “We noticed a lot of communities were experiencing the boarded-up-window syndrome where they had great bones in their towns, but no resources or know-how to fix them up," explains Kristin. “We started a mural trail as a way to fix up buildings and give people a reason to come to these towns.” The first few buildings they had to fund themselves, but then the domino effect happened, and others followed along. After that, they developed the organization into a non-profit, so they are now able to get grants and community funding. In DMA’s short three-year existence, they have done over 30 murals in Tennessee.

Do More Art Murals

Betsy Helmuth, host of the Affordable Interior Design podcast, joins the podcast to talk about her favorite, budget-friendly ways to use paint to update a space. Betsy explains the best ways to test paint colors in your home:

  • Don’t buy paint samples online; computer monitors can distort the color.
  • Paint the sample directly on the wall; don’t use a sticker or swatch because you won’t see how the color works with the wall texture.
  • Paint the area around your sample white so you’ll get a true reflection of the color.
  • Look at the color at various times of day to see how it looks in different light.

Betsy also shares her top three neutral “chameleon” paint colors that she has in her home, but you’ll have to tune in to find out what they are.

Next Up

3 Ways to Use Leftover Paint

Add decorative touches to household items with your spare cans of paint.

DIY With Annie Sloan’s New Charleston-Farmhouse-Inspired Chalk Paints

The founding queen of Chalk Paint has graced us with three new decorative paint kits perfect for DIY projects.

Design Your Own Watercolor Plates

Create summer-perfect customized plates with porcelain paints and simple instructions. The bright colors and whimsical floral motifs will add vintage-inspired color to your table.

How to Make a Beautiful, Paint-Poured Accent Tray

Transform basic decor into unique home accents with this mesmerizing paint-swirling technique.

Customize Coffee Mugs With Hand-Drawn Flowers

Update basic mugs with large, colorful flowers to bring a splash of summer to your morning coffee routine.

HGTV Obsessed Episode 35: Jasmine Roth

On this week’s episode, we are talking about when not to DIY with Jasmine Roth. Then Ursula Carmona talks about the top five must-have tools for every DIYer.

How to Add a Colorful, Geometric Pattern to a Basic Outdoor Rug

Give a drab gray rug the color treatment with paint samples and tape. With a few colors or a lot of colors, this pattern offers infinite ways to add a punch to your patio.

How to Paint Mod Black and White Dots on a Basic Rug

For the modern patio, take a basic outdoor rug and give it your personal spin with simple painted dots. Choose any colors that complement your other outdoor decor.

HGTV Obsessed Episode 19: Tiffany Brooks

In our budget decorating episode, Tiffany Brooks host of $50k Three Ways, talks about projects that add the most value to a home. Then Kelly Wilkniss of the Decorating Tips and Tricks podcast shares creative ways to get high style at a low cost.

HGTV Obsessed Episode 36: Phoebe Robinson

Comedian Phoebe Robinson joins Marianne to talk about her interior style journey and millennial homeownership. Then, Patti Wagner, host of HGTV's new IGTV show, Rentfluencer, shares tips on how to make impactful changes to a rental home.


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