HGTV Obsessed Episode 30: Annie Sloan

This episode is all about paint. Annie Sloan, the creator of Chalk Paint® shares her success story. Then Kristin Luna, of Do More Art talks about how outdoor art can transform and uplift communities. Finally, Betsy Helmuth, host of the Affordable Interior Design podcast, shares valuable tips for choosing paint colors.

July 29, 2021

Follow HGTV Obsessed on Apple, Spotify, Amazon Music, Stitcher, Google Podcasts or wherever you listen to podcasts.

This week Marianne talks with the iconic Annie Sloan. Annie transformed the DIY decor world over 30 years ago with her invention Chalk Paint®. The two discuss how and why she developed her paint line, how it became a mainstay in home decor and where she gets her inspiration for every color. Annie reveals that her recipe for Chalk Paint has not changed in over 30 years, but what has changed is her competition ­— she has lots of it. She goes on to talk about how she only uses the highest quality pigments in her paint and how the colors are mixed with complementary colors and not just black and white.

Chalk Paint Basics With Annie Sloan 07:55

Watch as Annie explains to Marianne the basics of chalk paint and its many applications!

Annie gets her inspiration for creating new colors while traveling. Many of her paint colors are historical hues she has found all over the world and she often names the paint colors after the places that inspired them, like Amsterdam Green or Giverny Blue. Annie especially loves to go to India to get inspiration because it is so full of vibrant colors. When not traveling, Annie is at her 1860s Victorian home in Oxfordshire, England, with her husband. They have been restoring the home and are often documenting the progress on Annie’s Instagram account.

Annie also shares the biggest mistakes you can make using Chalk Paint, and they’re all about making it too complicated. Don’t over brush, there's no need to prime or sand beforehand, and don’t wait to apply the wax do it immediately. When asked about picking colors, Annie’s most important piece of advice: “Don’t overthink it, it’s just paint, no one will die.” Find more ways to use Chalk Paint.

Marianne then talks to Kristin Luna, she is the founder of Do More Art (aka DMA Events), a non-profit that focuses on enriching communities through public art. Kristin talks about how she and her husband started the organization. “We noticed a lot of communities were experiencing the boarded-up-window syndrome where they had great bones in their towns, but no resources or know-how to fix them up," explains Kristin. “We started a mural trail as a way to fix up buildings and give people a reason to come to these towns.” The first few buildings they had to fund themselves, but then the domino effect happened, and others followed along. After that, they developed the organization into a non-profit, so they are now able to get grants and community funding. In DMA’s short three-year existence, they have done over 30 murals in Tennessee.

Do More Art Murals

Betsy Helmuth, host of the Affordable Interior Design podcast, joins the podcast to talk about her favorite, budget-friendly ways to use paint to update a space. Betsy explains the best ways to test paint colors in your home:

  • Don’t buy paint samples online; computer monitors can distort the color.
  • Paint the sample directly on the wall; don’t use a sticker or swatch because you won’t see how the color works with the wall texture.
  • Paint the area around your sample white so you’ll get a true reflection of the color.
  • Look at the color at various times of day to see how it looks in different light.

Betsy also shares her top three neutral “chameleon” paint colors that she has in her home, but you’ll have to tune in to find out what they are.

Next Up

How to Simply Paint a Room

Learn how to paint both walls and molding like a pro with these simple steps.

How to Make a Beautiful, Paint-Poured Accent Tray

Transform basic decor into unique home accents with this mesmerizing paint-swirling technique.

HGTV Obsessed Episode 35: Jasmine Roth

On this week’s episode, we are talking about when not to DIY with Jasmine Roth. Then Ursula Carmona talks about the top five must-have tools for every DIYer.

HGTV Obsessed Episode 36: Phoebe Robinson

Comedian Phoebe Robinson joins Marianne to talk about her interior style journey and millennial homeownership. Then, Patti Wagner, host of HGTV's new IGTV show, Rentfluencer, shares tips on how to make impactful changes to a rental home.

HGTV Obsessed Episode 19: Tiffany Brooks

In our budget decorating episode, Tiffany Brooks host of $50k Three Ways, talks about projects that add the most value to a home. Then Kelly Wilkniss of the Decorating Tips and Tricks podcast shares creative ways to get high style at a low cost.

Design a Puffy Paint Textured Notebook Cover

This craft is one of the most oddly satisfying things you’ll do today.

Easy-to-Make DIY Beach Scene Painting

Bring the ocean right into your living room with this fun, easy-to-make DIY beach scene painting. Make it on your own or at a paint night with friends. And the best part is, it’s easily adaptable to any size or shape canvas you already have.

Make a Winter Woodland Mushroom Cloche Decoration

Use clay to create adorable mushrooms to welcome in winter this holiday season. Turn them into gift toppers, ornaments or add to your traditional holiday decor with this unique winter woodland mushroom cloche.

How to Paint an Ombre Effect on a Dresser

Use several shades of the same paint color to bring a colorful touch to a piece of furniture.

DIY Plaid Mason Jars for Fall

These farmhouse-chic mason jars are the perfect decoration for autumn.


Renovation 911

12pm | 11c

House Hunters

1pm | 12c

House Hunters

1:30pm | 12:30c

House Hunters

2:30pm | 1:30c

House Hunters

3:30pm | 2:30c

House Hunters

4:30pm | 3:30c

House Hunters

5:30pm | 4:30c
On Tonight
On Tonight

House Hunters

6pm | 5c

House Hunters

6:30pm | 5:30c

House Hunters

7:30pm | 6:30c

House Hunters

8:30pm | 7:30c

House Hunters

10pm | 9c

House Hunters

11pm | 10c

House Hunters

11:30pm | 10:30c

House Hunters

1am | 12c

House Hunters

2:30am | 1:30c

House Hunters

3:30am | 2:30c
What's Hot

Home Town

Season Premiere! Dec. 4 at 8|7c

Follow Us Everywhere

Join the party! Don't miss HGTV in your favorite social media feeds.

Luxury Home Giveaways

HGTV Urban Oasis

A bold remodel in Portland, Maine.

HGTV Dream Home

A grand coastal escape located in Newport, Rhode Island.

HGTV Smart Home

A sophisticated home blending design with today’s top tech in Naples, FL.