The Best Toys of 2023, According to Walmart's Top Toy List

Get your gift list out and ready. We're prepping you for the holiday season with Walmart's 2023 Top Toys List.

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September 01, 2023

Sssshhh. We're going to say this very quietly so as not to scare you (or ourselves, quite frankly). But the holiday gift-giving season is a mere three months away. Yes, the countdown has begun. The good news? There's no need to worry. Walmart just released their 2023 Top Toys List, and they've laid out the must-have toys for the season — which means you get a head start on what's going to be on everyone's wish list this holiday season.

Walmart's 2023 list is divided into five sections:

  1. 25 Under $25: Top toys under $25
  2. Blockbuster Hits: Toys inspired by this year's most anticipated movies
  3. Hang Up and Hangout: Toys that promote quality time with family and friends
  4. 90s Nostalgia: Retro-inspired toys that are resurging in popularity
  5. S.T.E.A.M: Toys that encourage critical thinking and creativity

We've narrowed down their expansive list to the best toys in each of the five categories for your kiddos (and your adults who love to play like kids). Let's get shopping!

Walmart's 25 Under $25 Toys

When searching for some toys that are wallet-friendly, this list has you covered. We're all familiar with Walmart's Every Day Low Prices, and these toys fit right in that category. Whether you're looking for fun items for nieces, nephews and friends or need a few extra toys to add to your own kiddo's stash, we can never get enough of LEGO or interactive toys.

Walmart's Blockbuster Hits Toys

Of course, our top pick comes from the biggest movie of 2023: Barbie. The collectible doll is dressed in the film's neon skating outfit — so iconic! Other huge hits from this year and last, such as PAW Patrol: The Mighty Movie and Transformers: Rise of the Beasts, also have uber-exciting toys to suggest for Santa's sleigh or Hannukah nights.

Walmart's Hang Up and Hangout Toys

Encourage kids to set down screens with these oh-so amusing toys. They'll spend hours getting creative and spending time outdoors — while enjoying quality time with family and friends — with mountain bikes, interactive puppies and Hot Wheels race tracks.

Walmart's 90s Nostalgia Toys

It's not just the fashion scene that’s taking a trip back to the 90s. The toy aisle is, too. Let kids hit the street with the coolest scooter, play for hours in an iconic Barbie Dreamhouse or open up their very own Furby.

Walmart's S.T.E.A.M Toys

Amp up kids' critical thinking and creativity with toys designed with science, technology, engineering and art in mind. From your tiniest tots to your elementary-aged kids, these clever toys will keep them excited long after the new year.

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