The Best Markets for Home Buyers
The piping hot real estate market of recent years may be cooling a bit, thanks to shrinking mortgage rates and home prices. But, as always, every city has its own unique conditions that may make things a bit more (or much less) affordable. Real estate resource Zillow Group just released its ranking of the 50 major markets most amenable to buyers in 2026. It looks like prospective buyers in the Midwest and South may have a bit more leverage, as cities in those regions make up the bulk of the top 25.
To gather its findings, Zillow looked for “cooling home value growth now and forecasted appreciation ahead, the share of income a median earner would put toward the mortgage payment on a typical home, and less buyer competition,” according to its Market Heat Index. Zillow also claims that its list “highlights markets where buyers have a better chance of finding a home they can afford and more room to negotiate when they do.” (For reference, Zillow measured affordability based on a 20% downpayment and a monthly payment below 30% of the median income.)
"Home shoppers have room to breathe in these buyer-friendly markets. Lower competition gives buyers more time to decide and wiggle room to negotiate, adding up to a less stressful shopping experience," Orphe Divounguy, senior economist at Zillow, said, adding that the markets also showed strong potential for appreciation. Conversely, for sellers looking to list in these buyers markets, “pricing strategically from the start becomes that much more important.”
So, which cities are looking the best for buyers in 2026? Here are Zillow’s top ten markets.