Wellness and Skincare Tips From Clean Beauty Founders

Nowadays, beauty tips are abundant. So much so, that celebrities, influencers and everyday folks regularly share their top tips for everything from summer skincare and hydrating haircare routines to the importance of daily SPF and natural-looking beauty regimens. The point is, if you’re looking for ways to switch up your beauty routine, endless advice on the Internet and social media awaits. As much as we love Instagram and TikTok, though, we also enjoy the knowledge that comes straight from the horse’s mouth, so to speak. That’s why we chatted with the founders of 13 clean beauty brands (aka brands that embrace sustainable, cruelty-free practices and steer clear of controversial ingredients like phthalates and formaldehyde) to uncover their top skincare, wellness and beauty tips. Keep reading to find out what they are.

Wear your SPF. Just about any dermatologist will tell you the importance of never going a day without SPF. They’ll also tell you that relying on SPF-infused makeup alone won’t cut it. Still, ILIA Beauty founder, Sasha Plavsic, says there’s no better way to revive and protect your skin than by doubling up on SPF, layering a traditional sunscreen with an SPF-infused product, like ILIA’s new C Beyond Triple Serum SPF 40.

Opt for clean washes of color. “I love to highlight my face with clean washes of color for the summer months,” Sasha says. “Our Multi-Sticks create luminous looks for everyday, on-the-go color application that works perfectly when I am looking for an easy less-is-more look. I also love our Multi-Stick Face Palette for travel, which really helps to save on space.”

ILIA BeautyILIA Beauty is a makeup brand that puts skincare benefits at the forefront. When Sasha Plavsic founded the brand, her goal was to create a clean beauty brand that celebrates real-looking skin and touts transparency and sustainability above all else.

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Don’t forget sunscreen while driving. Even if you’re in the habit of applying sunscreen on your face each and every day, there’s a very good chance you forget your ears, arms and hands. But, as Balaeyon founder, RaeDawn, reminds us, sunlight hits us while driving and can even be magnified due to the glass. “You want to protect yourself from those rays,” she emphasizes, noting that spray sunscreens are her favorite. (She even recommends another clean beauty brand as her number-one SPF pick: The Seaweed Bath Co.’s Cooling Mist SPF 60 Sport+).

Be mindful of how you apply your SPF. Although spray sunscreens are RaeDawn’s SPF of choice, she reveals that, contrary to popular belief, they actually distribute less coverage than a regular cream SPF. With that in mind, she says that when you apply a spray SPF, make sure to work it from all angles. “For the face, spray a total of six times,” she says. “Start at one side of your face, spray, then in the center of your face, spray again, then finish at the other [side of your] face, and spray again. Then repeat these steps again. This gives you a total of six sprays and ensures optimal SPF pay-off.”