Our Editors React to Pantone's 2018 Color of the Year: Ultra Violet

I love it. Purple has historically been the color of royalty. It can look so regal and yet be hip and funky at the same time. This color is a great way to make an unexpected statement, like the way these vibrant violet walls, lilac stools and plum chairs contrast and warm this loft’s industrial, modern features. - Jackie McGilvray, Managing Editor

As a child of the 80s, this color takes me back. And as a woman of today, I find it oddly empowering. It has a feminine feel but not in a soft way. It’s bold and outspoken and self-aware, just like most women who inspire me. I love seeing it here in a teen girl’s space, where it (and she) can be friendly and fierce at the same time. - Kelly Smith Trimble, Editorial Director

Purple is one of my favorite colors so naturally, I love it. Plus, it’s clearly a Prince tribute (one of my favorite people). BRB, buying purple everything. Thanks, Pantone! - Jessica Yonker, Online Editor

While it usually takes me a while to determine my feelings about Pantone’s color choices, I was on board for this one right away. I’m always a fan of moody, sultry hues, so this deep purple is a win in my book. I love that it has blue undertones and will play well with the other dark shades we’re going to see so much of in 2018. Midnight blue, anyone? - Keri Sanders, Assistant Editor