Why do we find one place appealing and are uneasy in another? Why are we attracted to one product over another? Color—whether architectural or in products—accounts for 60 percent of our response to an object or a place.

The "buzz" about color is usually called "color psychology." But the effects of color are subtle and significant; physical and psychological. Color use is not something that results in a definitive equation between "color and our moods," as is a currently popular expression. Wherever we go we respond to color, but the importance of color is often underestimated. Color use is important to us personally in our homes and in the places where we work.

Start Small

If you're not sure where to begin with color, experiment in a powder room or bathroom, a small hall or area between rooms, or an accent wall. If you're doing your own painting, pick an area that's quick to do so you can see your results sooner, and be happy with it or change it. Look at the process as an adventure.

To get started, select a favorite color drawn from artwork, a rug, dishes and an accessory or furniture piece as a main color or accent.