CORE's Tom Postilio and Mickey Conlon have been challenged with revitalizing a stale listing on the market for a year: a $2.2M pied-a-terre owned by legendary actress Joan Collins. Joan is counting on them to get the job done after listing with three previous brokers. Agent Deborah Lupard has friends who own a beautiful, historic house in New Paltz. They're ready to sell and move onto the next chapter of their lives; so, they enlist Deborah's help with selling their property. Because Deborah's not familiar with real estate in New Paltz, she decides to find the right local agent with whom she can team up.
Warburg's Richard Steinberg has already sold millions of dollars worth of property in a high end midtown building, but now he's vying for the exclusive listing of the penthouse apartment. Richard is feeling good, but the building isn't ready to hand him the exclusive before he proves his abilities one more time. Udi Eliasi of Citi Habitats is working with an Alphabet City owner who is finally ready to sell his multi-family townhome, once some renovations have been made to the property. Find out if Steinburg's plans go his way on Selling New York.
A TV sports producer who's looking to sell her Manhattan condo and buy a lake house in Connecticut can't move forward until her agents, Linette Semino and Susan Silverman, sells her $2M Chelsea home. To realize their client's dreams, the agents have face-to-face meetings with top brokers to hard-sell the merits of the property and invite colleagues to an open house. With Suzanne's help, they recruit some well-known sportscasters, enticing curiosity seekers into the space. After living in the same building as Michele Kleier for years, Michele's neighbor enlists her to help sell her apartment so she and her family can have a fresh start. She's looking for a change and wants either a townhouse or a modern condo, ideally with more space. Michele quickly realizes that her biggest challenge will be her client's indecisive nature.
Michele Kleier takes on an exclusive listing for a spacious pair of Upper East Side penthouses. With one penthouse already on its way to a deal, Michele hopes she can make a quick sale of its counterpart by throwing a 60s themed open house. CORE's Adrian Noriega has to convince his stubborn client to give him a little wiggle room when it comes to selling her apartment.
Michele and Laurel of GHK have a listing for a unique 1-bedroom apartment owned by a Salsa-dancing, party-hosting performer of a client who must sell quickly because she's moving to LA for work. The challenge is that this unique apartment will be difficult to price and market because there are no comparable properties in the neighborhood. So they'll market the best feature of the apartment; its party pad status. Elliman's Frances Katzen is faced with selling the last three units in a condo with no frills, in an unpopular Hell's Kitchen location. Her boss has trusted her to offer unusual incentives for buyers including covering the cost of a year membership at any offsite gym, and a free designer consultation.
CORE agent Vickey Barron's worldly clients, Nava and her husband, have moved overseas and want to sell their two-bedroom apartment as soon as possible. Vickey has to convince her clients that a big event focusing on her client's love of international culture and art?a documentary film fundraiser?will attract potential buyers and brokers and create buzz while doing something great for the community. The Kleiers are approached by top PR agent Alison Brod to find a high-end, short-term rental for a documentary filmmaker with particular taste. He wants to live in a luxury apartment for the duration of shooting his film, but, all he can offer in exchange for a swanky pad is exposure in the film itself.
Robby Brown is ready to sell an apartment that he and a friend co-purchased as an investment a few years ago. Located in West Chelsea, this mint-condition apartment has a lot going for it, but its best feature is the spectacular view of the High Line. Robby and his friend are anxious for a quick sale, so Robby's strategy is two-fold: he wants to stage the apartment and utilize the High Line as part of his sales approach. CORE agent John Harrison's anxious client, actress Mel Gorham needs to move out of her Fifth Ave. loft apartment and find a bigger space for her and her Great Dane service dog, 120lb Isabella. Mel is insistent that Isabella goes wherever she does, so John must find a renter for her loft and the perfect two-bedroom apartment in the west village or Gramercy that will accommodate this enormous and rambunctious dog which is not an easy task in Manhattan.
CORE's Tom Postilio explores a developing townhouse and enlists the help of a designer to make the space go from under construction to a completed listing. Robert and Charlie from Warburg get the chance to list a great Harlem apartment and decide that investing in staging is the way to go.
GHK's Michele Kleier put's her client's old fashioned apartment on the market, but knows she'll have to introduce modernity and neutrality into the space if it's ever going to sell. Shaun Osher of CORE believes he's the right agent to market a developer's brand new property, but first he must convince him to change the layout of his building. Shaun must show his client the benefits of making the new building suit the lifestyle of Tribeca residents.
Deb Lupards' client is looking to expand her family abode to an upstate country home. While she loves the old fashioned country look, she's looking for a space with modern, working amenities. GHK's Michele Kleier and Michele Peck are offered the exclusive listing on one of Manhattan's most unique landmark buildings. The agents will have to brush up on their art and history knowledge to find the right minded buyer for this historic space.
CORE agent Lisa Graham has a new penthouse sponsor unit at 211 Madison Avenue that has not been upgraded since it was built in the 1980s and was on the market with another agency for months. A health and wellness enthusiast, Lisa enlists the help from Ann Gallops, a Feng Shui stager to revitalize this stale listing and host an event on creating a healthy home. Halstead agent Ivana Tagliamonte's neighbor Mylah and Dr. Michael Wayne live in a 2 bedroom with 3 kids and 3 pit bulls. Though they love their apartment, a condo in a former birthing hospital in the east village and the neighborhood, they ask Ivana to help them find a bigger property.
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