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Tour an Artist and Music Producer's Family-Friendly SoHo Loft

February 08, 2024

Interior designer Alvin Wayne brought his expertise to artist and music producer Greg Griffith's 4,500-square-foot loft in Manhattan’s iconically stylish SoHo district.

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Photo: David Land

Interior Designer Alvin Wayne Gives Us a Tour of His Latest Project

Alvin Wayne is the quintessential New York interior designer. Originally hailing from Florida, the designer has made himself an indelible part of the city’s design landscape through a series of amazing projects and collaborations as well as appearances on a variety of design and home tour shows. When artist and music producer Greg Griffith caught a tour of Wayne’s home on one of his favorite design programs, he knew that he’d found the right designer for his new home.

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Photo: David Land

Turning an Open-Plan Loft Into a Family Home

When Griffith, his partner and their four children first moved into their 4,500-square-foot loft in Manhattan’s iconically stylish SoHo district, remodeling wasn’t their first instinct. In fact, the couple loved the home as they found it. It had previously been the residence of noted American Neo-expressionist, conceptual artist Jennifer Bartlett. As such it was full of fun and whimsical touches that the family enjoyed. But with kids as young as 4 years old in the home, they eventually decided that some changes had to be made.

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Photo: David Land

Art in the Entryway

Initially, Griffith reached out to Wayne with the expectation that the designer would be too busy for the task, but was pleasantly surprised by his availability. And once the collaboration began, it quickly grew, eventually adding a music studio and larger family room to the home. Another design goal was more room for art. Fittingly, Griffith’s paintings make up much of the art catalog of the home, their size and color making them perfect for moments like this one in the entry hallway of the loft.

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Photo: David Land

A Modern Modular Living Room

Describing his own aesthetic as “midcentury-modern inspired, organic-luxe,” Wayne was the perfect choice to match the couple’s busy and creative lifestyle. This cream-colored living room takes perfect advantage of the space’s abundance of natural light. Additionally highlighted by the skillful use of pattern, the room’s literal centerpiece is an upholstered ottoman covered in Schumacher's "Tutsi" fabric. Paired with a deep-blue wraparound sectional from Timothy Oulton, the combination is ideal for entertaining or relaxing in style.

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