Top 10 Tips for Selling Your Home During the Holidays

Attract homebuyers even during the holidays with these useful tips.

The holiday season from November through January is often considered the worst time to put a home on the market. While the thought of selling your home during the winter months may dampen your holiday spirit, the season does have its advantages: holiday buyers tend to be more serious and competition is less fierce with fewer homes being actively marketed. First, decide if you really need to sell. Really. Once you've committed to the challenge, don your gay apparel and follow these tips from FrontDoor.

  1. Deck the halls, but don’t go overboard.
    Homes often look their best during the holidays, but sellers should be careful not to overdo it on the decor. Adornments that are too large or too many can crowd your home and distract buyers. Also, avoid offending buyers by opting for general fall and winter decorations rather than items with religious themes.

  2. Hire a reliable real estate agent.
    That means someone who will work hard for you and won't disappear during Thanksgiving, Christmas or New Year's. Ask your friends and family if they can recommend a listing agent who will go above and beyond to get your home sold. This will ease your stress and give you more time to enjoy the season.

  3. Seek out motivated buyers.
    Anyone house hunting during the holidays must have a good reason for doing so. Work with your agent to target buyers on a deadline, including people relocating for jobs in your area, investors on tax deadlines, college students and staff, and military personnel, if you live near a military base.

  4. Price it to sell.
    No matter what time of year, a home that’s priced low for the market will make buyers feel merry. Rather than gradually making small price reductions, many real estate agents advise sellers to slash their prices before putting a home on the market.

  5. Make curb appeal a top priority.
    When autumn rolls around and the trees start to lose their leaves, maintaining the exterior of your home becomes even more important. Bare trees equal a more exposed home, so touch up the paint, clean the gutters and spruce up the yard. Keep buyers’ safety in mind as well by making sure stairs and walkways are free of snow, ice and leaves.

  6. Take top-notch real estate photos.
    When the weather outside is frightful, homebuyers are likely to start their house hunt from the comfort of their homes by browsing listings on the Internet. Make a good first impression by offering lots of flattering, high-quality photos of your home. If possible, have a summer or spring photo of your home available so buyers can see how it looks year-round.

  7. Create a video tour for the Web.
    You'll get less foot traffic during the holidays thanks to inclement weather and vacation plans. But shooting a video tour and posting it on the Web may attract house hunters who don't have time to physically see your home or would rather not drive in a snowstorm. 

  8. Give house hunters a place to escape from the cold.
    Make your home feel cozy and inviting during showings by cranking up the heat, playing soft classical music and offering homemade holiday treats. When you encourage buyers to spend more time in your home, you also give them more time to admire its best features.

  9. Offer holiday cheer in the form of financing.
    Bah, humbug! Lenders are scrooges these days, but if you've got the means, then why not offer a home loan to a serious buyer? You could get a good rate of return on your money.

  10. Relax — the new year is just around the corner.
    The holidays are stressful enough with gifts to buy, dinners to prepare and relatives to entertain. Take a moment to remind yourself that if you don't sell now, there's always next year, which, luckily, is only a few days away.
Keep Reading

Next Up

Real Estate Survival Guide: Seller's Checklist

Refer to this 10-step checklist to get you through the home-selling process.

Real Estate Survival Guide: Buyer's Checklist

Refer to this 10-step checklist to get you through the homebuying process.

Staging Tips for Selling During the Holidays

Before you deck the halls, see which holiday decor can help you sell.

How Soon Can I Sell My Home?

Is flipping your house a good idea? Here's what you need to know.

Essential Home-Selling Tips

What is staging? Sabrina Soto, Get It Sold host and home-staging expert, knows. Here are her top tips for helping you compete in today's real estate market.

10 Best-Kept Secrets for Selling Your Home

Tricks of the trade to help you get top dollar when selling your home.

10 Tips to Increase Your Home's Value

Increasing the value of your home is easier than you think. Follow these tips, and your home will be worth more before you know it.

10 Ways to Prep Your Home for Sale

Make your home stand out with a few easy improvements.

10 Steps to Boost Your Home Value

Follow these 10 steps to increase the value of your home for potential future sell.

On TV

Fixer Upper

7am | 6c

Fixer Upper

8am | 7c

Fixer Upper

9am | 8c

Fixer Upper

10am | 9c

Fixer Upper

11am | 10c

Fixer Upper

12pm | 11c

Fixer Upper

1pm | 12c
On Tonight
On Tonight

Beachfront Bargain Hunt

8pm | 7c

Caribbean Life

9:30pm | 8:30c

Island Life

10pm | 9c

Island Life

10:30pm | 9:30c

Hawaii Life

11pm | 10c

Hawaii Life

11:30pm | 10:30c

Caribbean Life

12am | 11c

Caribbean Life

12:30am | 11:30c

Island Life

1am | 12c

Island Life

1:30am | 12:30c

Hawaii Life

2am | 1c

Hawaii Life

2:30am | 1:30c

Shop This Look

Found a living space you love in HGTV's Photo Library? Get the look in your own home with products from Wayfair.

Follow Us Everywhere

Join the party! Don't miss HGTV in your favorite social media feeds.