When Lucie Holt is approached by a developer to help brand, market, and rent out an entire building of luxury apartments, located in a hip, downtown neighborhood, she jumps at the chance. But this opportunity is a big risk, because it's the first time Lucie is marketing and managing an entire building. Warburg's Leslie Modell has been asked by her friend Nina to help resolve a delicate family matter. Nina wants to sell her large 2 bed/2 bath apartment to her daughter Samantha and her family, who currently live in a much smaller 2 bed/1 bath apartment in the same building. Both mom and daughter want their relationship to stay strong and are extremely worried about the negotiations.
Samantha Kleier's new client is a first time buyer and an animal enthusiast with a lot of particular preferences and a tight budget for her new space. While helping her client learn the ins and outs of the buying market, Samantha will get an education of her own. Warburg's Deb Lupard takes on a Tribeca listing that she is hoping to list and sell at a comparable rate to similarly sized uptown apartments. She hopes that the right pricing will induce buyers to make the move downtown rather than spending more in the uptown market.
As the third realtor in ten months on a penthouse listing, CORE agent Vickey Barron needs to come up with a fresh new marketing idea to get this Greenwich Village property sold. GHK's Michele Kleier guides two newbie agents, John Liss and Isabel Solmonson, as they attempt to sell their first listing, down in the financial district.
CORE's Vickey Barron has clients who are 7 months pregnant and are literally busting out of their apartment! She needs to help Anna and Phillip Kim find a bigger apartment before Anna gives birth. Once Vickey is able to find them a property, the Kims want to place their current apartment on the market. Recently, Sabrina helped a young couple from Canada invest in their first one bedroom apartment in NYC. After a quick gut renovation, the couple is now ready to recoup on their investment and make their next NYC purchase, but they are firm on their high asking price. Sabrina decides to organize a brokers' caravan to expose the property to the right clientele and get industry feedback on the price point.
Nancy Cohen has hired ask Ann Lenane to sell her UWS co-op so she and her husband can embark on the next chapter of their lives and live full-time in the country. The broker will spruce-up the tired home and seek the help of the super, along with Nancy's neighbors, to improve their shared hallway's curb appeal.
Jason Haber will have a Rat Pack themed launch and use a home's rich history to sell his client Penny's $9M apartment that once belonged to Frank Sinatra. The challenge will be creating enough buzz to get buyers through the door and over the fact that the location isn't ideal. The celebrity photographer, Patrick McMullan enlists the Kleiers to help him find a suitable investment property in Brooklyn, where he grew up. The challenge the Kleiers are facing is that they are not as familiar with Brooklyn as they are with Manhattan. Knowing this, they call upon a colleague who is a well-known developer in Brooklyn to assist them with their search.
Michele Kleier opens up communication with a real estate developer who turns run down multi-residence townhouses into incredible single family homes. With Emeril Lagasse's fabulous townhouse already on her list of accomplishments, this is one developer relationship Michele definitely wants to hold on to. Michael Graves of CORE is looking outdo himself by breaking his own record sales high in the same building. But his boss Shaun Osher is skeptical he will be able to outdo the price of the penthouse apartment that sold at the height of the real estate market.
Melissa Meyers and her family have relocated to California for her teenaged daughter's acting career, and they're trying to sell their place on the UES. The empty apartment has already been on the market for six months with another agent, and Melissa won't budge on the price. Dan and Kim Kelleher cannot understand why their apartment isn't selling. They insist it's a hidden gem in Manhattan and they need Doug Heddings to help them get that across to a buyer as soon as possible because their family is rapidly outgrowing the place. But Doug's having a hard time getting potential buyers to overlook a $4k monthly maintenance fee.
CORE's Tom Postilio and Mickey Conlon have been challenged with revitalizing a stale listing on the market for a year: a $2.2M pied-a-terre owned by legendary actress Joan Collins. Joan is counting on them to get the job done after listing with three previous brokers. Agent Deborah Lupard has friends who own a beautiful, historic house in New Paltz. They're ready to sell and move onto the next chapter of their lives; so, they enlist Deborah's help with selling their property. Because Deborah's not familiar with real estate in New Paltz, she decides to find the right local agent with whom she can team up.
Michele Kleier takes on an exclusive listing for a spacious pair of Upper East Side penthouses. With one penthouse already on its way to a deal, Michele hopes she can make a quick sale of its counterpart by throwing a 60s themed open house. CORE's Adrian Noriega has to convince his stubborn client to give him a little wiggle room when it comes to selling her apartment.
CORE agent Vickey Barron's worldly clients, Nava and her husband, have moved overseas and want to sell their two-bedroom apartment as soon as possible. Vickey has to convince her clients that a big event focusing on her client's love of international culture and art?a documentary film fundraiser?will attract potential buyers and brokers and create buzz while doing something great for the community. The Kleiers are approached by top PR agent Alison Brod to find a high-end, short-term rental for a documentary filmmaker with particular taste. He wants to live in a luxury apartment for the duration of shooting his film, but, all he can offer in exchange for a swanky pad is exposure in the film itself.
Robby Brown is ready to sell an apartment that he and a friend co-purchased as an investment a few years ago. Located in West Chelsea, this mint-condition apartment has a lot going for it, but its best feature is the spectacular view of the High Line. Robby and his friend are anxious for a quick sale, so Robby's strategy is two-fold: he wants to stage the apartment and utilize the High
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