Chip and Joanna created a distinctive midmod-meets-urban-industrial vibe for this third story downtown loft. They developed the design for Catherine Ballas, co-founder of a nationally recognized fitness program with its headquarters in downtown Waco. What Chip and Jo come up with for her is a far cry from what you typically see in Fixer Upper renos.

"We've never had the chance to do a loft apartment to this extent," said Joanna. "This was a huge kind of transformation."

Prior to the renovation, the corner-unit loft offered an amazing downtown view, but the interior was rather bland and broken up. The kitchen had dated cabinets and countertops, and dark engineered hardwood flooring was used throughout the spaces. The client wanted something more inventive and welcoming for the kitchen, and prefers visual contrast with interplay of light and dark tones.

The most dramatic structural change was the raising of the ceilings by about three feet and the removal of some walls, creating a more expansive feel and allowing more natural light to flow throughout the space. Ceiling beams and ductwork were left purposefully exposed to accentuate the industrial underpinnings of the space.