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Tour This Home Product Designer's Maximalist Minneapolis Abode

Home product designer, visual merchandiser and creator of Warmhouse Story, Jason Berke spends his days handcrafting atmospheric inspirations of all kinds with a toolkit stocked with nearly 25 years of commercial design experience. Peek inside his perfectly curated, welcoming home decorated with dried floral bouquets, thoughtfully found-and-displayed gallery walls, vintage plates and lovingly repaired bowls filled with hearty historical backstories. Plus, fall in love with Jason’s dried bouquet DIY frame technique and make one for your very own gallery wall.

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Photo: Tremendous Entertainment. From: HGTV Handmade.

Little Surprises Around Every Corner

Creator behind Warmhouse Story, atmospherist and former Director of Home Product Design at Target Corporation, Jason Berke fills his home with warm intention, friends' eclectic artwork and quirky stories fit for hours of entertaining. “I think of myself as this weird mix of Willy Wonka, Martha Stewart and Oscar Wilde if they had a baby together,” Jason says with a laugh. “I’m a little left of center, and I like to do things that are driven by imagination and creativity.”

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Photo: Tremendous Entertainment. From: HGTV Handmade.

Highlights Delight

“Whenever people walk in, the first thing they notice is the kitchen,” Jason says. “We designed our kitchen to emulate a pre-war apartment in New York ... and we had these hutches designed specially [with] some really great details, like this fluting on the side. We wanted really nice open spaces and wanted lighting within so we could highlight all of our great pieces.”

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Photo: Tremendous Entertainment. From: HGTV Handmade.

Subtle Spring

“In a kitchen that has a lot of glass and a lot of white, bringing color in is one way to help people really see the differences of what you have in your cabinets,” Jason says. “So I’ve done it in a few ways — one way is by using flowers, which are really important to me. Here I’ve dried some roses, strawflower and little leaves, bringing in just a little bit of green and a little bit of pink into the kitchen for spring."

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Photo: Tremendous Entertainment. From: HGTV Handmade.

Fulfilling Furnishings

“I refer to [my] style as classic maximalist,” Jason says. “So it’s taking classic design or historic design, and putting that on top of things on things on things. It really fills my cup in terms of what I love about history and the origin of things.”

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