Selling LA Episodes
An Artist Needs To Upgrade His Home Fast; A Motivational Speaker Lists His Massive Hilltop Mansion
Motivational speaker Grant Cardone wants Hilton & Hyland agents Rayni Romito and Branden Williams to bring in potential buyers for his $18 Million L.A. mega-mansion, so that he can use his own powers of persuasion to seal the deal. If they succeed, there's a high six-figure commission in it, but if not, the house will sit on the market, costing them $10K per month in marketing costs. Meanwhile, artist Michael Hayden's $1.5 million West Hollywood home is bursting at the seams, driving him and his partner crazy, so he has hired Keller Williams owner/agent David Bailey to help clear, stage and sell the space ASAP! If David can find a buyer, he stands to gain a new foothold of referrals in the bustling L.A. art scene. If not, it could cost his clients their sanity, and cost David a $95K commission.
Two Agents Go the Extra Mile, Hosting Great Events to Sell Their Clients' Properties
Keller Williams broker Kennon Earl takes on one of his biggest challenges yet: a 1.97 million dollar listing that, at first glance, is rife with problems. The location makes it a tough sale, but tasteful renovations, a great layout and clever landscaping are real selling points. If he can convince potential buyers to give the property a chance, he stands to make a commission of nearly $50,000. If he fails to make the sale, his sterling reputation in the industry will plummet. Meanwhile, Valerie Fitzgerald Group agent Nikki Contreras's client, Adam Schaffer, is in a tough spot. A successful shopowner in Santa Monica, he next tried his hand in real estate, buying and remodeling two stunning properties. But after being hit hard by the market crash, he has to get rid of at least one of them, and fast. Nikki must be savvy in her marketing approach to find buyers for two very different properties (on opposite sides of town!), or Adam will have to move on to another agent that can turn them around at top speed.
Rock Star Real Estate: Velvet Revolver Drummer Matt Sorum Looks for a New Home
Keller Williams broker Martha Smith has an A-list Rolodex of busy clients, but legendary drummer Matt Sorum takes the cake. He's looking for a space that has the right vibe, but since he's incredibly hard to pin down due to a busy touring and recording schedule, Martha is going to have a tough time figuring out what he wants. If Martha can satisfy her rock star client's demands, she stands to gain even more A-list referrals. If she fails, Matt may decide to forego the search altogether, costing Martha valuable time, and an even more valuable commission check. Meanwhile, Valerie Fitzgerald's newest client, Deborah Adri, comes with a golden opportunity. A prolific developer, she has worked with primarily smaller brokers to sell her properties. Now for the first time, she is trying out The Valerie Fitzgerald Group to sell her stunning hilltop contemporary home. If Valerie can't provide enough personal attention, or can't make the sale, Deborah will return to getting the individual attention she's grown accustomed to from very small brokers. But if she succeeds, it could mean not only a huge commission, but also many more of Deborah's future listings.
Bachelors And Party Homes - Finding The Perfect Bachelor Pad and Trying To Sell A Party House To A Celebrity
Agent Marisa Zanuck must quickly find a 'super sexy bachelor pad' for her 28-year-old racecar driver client, Robert Valik. If Marisa can tap into her inner bachelor, she stands to gain entrée into a new world of European F-1 racing referrals. If she fails, Marisa loses a six-figure commission, and a high-end client who's likely to keep buying property. Meanwhile agent Valerie Fitzgerald's client, developer Danny Fitzgerald, has been renting out his Sunset Strip mega-mansion to some famous names for a while now, but would really prefer to sell it. Problem is, he only wants a celebrity or international buyer. Now it's up to Valerie to dig deep into her Rolodex, and plan an A-list event to entice those VIPs. If she succeeds, Danny has five other properties ready for her to take on. But if not, Danny will take this six-figure commission, and other future listings, on to the next agent.
If You Build It
When a high-powered development company buys a distressed home at auction, it's a high stakes gamble for Keller Williams broker Steven Aaron. He must assess the value of the property (based on street view alone!), advise the client on the purchase, consult on repairs and remodeling, and put it on the market. If Steven is able to make the sale, he stands to get dozens of listings from Anchor Homes per year - but if he's wrong on his assessment, Steven could cost his client tens of thousands of dollars, and lose their business entirely. Meanwhile, Hilton & Hyland agent Aaron Kirman represents noted East Coast developer Doron Gelfand, who has just finished his first L.A. project - a gorgeous but tough-to-reach Malibu property. If Aaron can actually get people out to see the place and make a sale, this prolific builder will have many more commissions for him in the future. But, if he can't overcome the remote location, then both Aaron and Doron's hopes of a flourishing L.A. real estate career together will be over.
The Young And The Wealthy
Agents Gregg Silver and Dafna Milstein work with Team Leader Rob Aigner to market a brand-new luxurious condo building. There are 25 units up for grabs, at prices from $700k $1.7-million, and Gregg and Dafna have a crazy idea: a social media campaign to market the condos as hip spaces for younger first-time buyers. If this scheme (a first for Keller Williams) works, they stand to make a small fortune in commissions and will be hailed for their visionary strategy. But if they fail, many more experienced agents are ready to pounce and steal their exclusive listings. Meanwhile, agent Katy Landrum has known her clients Gene and Jessica Geiser since junior high school, and ever since then, these siblings have had vastly different tastes. Now they're buying a beach property together, and while it's Jessica who will be living at the house, dealing with the day-to-day in Los Angeles, it's her out-of-town brother who's spending the money. Katy has her work cut out for her to find a place that matches two VERY different aesthetics, and to try and keep two lifelong friends as lifelong clients.
A Youthful Approach
New agent Vanessa Fitzgerald has a big problem. Her client's condo has a very eclectic design, and it is priced too high for the market. Since he refuses to re-design, Vanessa's only hope is to try and get him to lower the price. If she can get her client to reduce his asking price to market standards, she's confident she'll make a quick sale. If not, she could find herself in over her head, and make a poor first impression on her new real estate colleagues. Meanwhile, Agent Mabelle Ortiz has come up with a 'hands-on' marketing plan to sell a $1.595 million home. Catering to an artistic crowd, Mabelle plans to host an art show at the property ? but without a marketing budget, she'll have to do all the cooking, decorating, and staffing herself! If her DIY approach is successful, she'll be able to develop her own business and keep a client happy. If she fails, she'll make her agency look bad, and lose one of her largest commissions to date.
Lessons Learned
Keller Williams agent Kennon Earl's new client needs his property to continue generating income while it's on the market. Kennon's plan - to repair, furnish and market the property as a vacation rental. If Kennon can market it successfully, Todd will continue to generate vital income from his home, and Kennon will get some small commissions as well. But if it sits empty, Kennon could lose a $2 million listing, and a much bigger commission check worth over $100K. Meanwhile, at Hilton & Hyland, Gary Gold's client Michael Beaudry has recently redone an incredibly gorgeous $10 million estate, which he wants to flip ASAP. If Gary can get people out to the estate and make a sale, he will earn a massive 6-figure commission. But if not, he will not only lose out on this deal, but might drop out of the running for Michael's next big flip.
Friends and Neighborhoods
Hilton & Hyland agent Marisa Zanuck's friend and client Adi Mail wants to leave her Bel-Air home and find a family-friendly neighborhood where she and her husband can start a family. Adi wants to move to Beverlywood, an exclusive section of Los Angeles. Problem is, homes rarely go on the market there, and when they do, they go FAST. Marisa thinks Adi will have more luck looking outside of Beverlywood, but needs Adi to make that realization on her own. If Marisa can convince Adi to look beyond Beverlywood, she might earn a nice commission, while finding her friend a great house. If not, Marisa risks losing both a friend and her referrals. Meanwhile, Valerie Fitzgerald Group Agent Nicole Contreras has just sold her best friend's fiancé's Venice Beach home, and now must find the couple a new place on the Westside, in the $1.5M to $2.0M range. This couple is about to get married, want children right away, and they need to find a family home in a good neighborhood fast! If Nicole can meet their demands with a quick turnaround, she'll get to make her best friend happy, and earn a high five-figure commission.
Big Properties, Big Problems
Keller Williams Agent Lee Ziff's latest $9-million Brentwood listing features high-end design and stunning landscaping, but its lack of privacy is a major deterrent to buyers. If Lee can solve the property's problem, he'll increase his chances of a sale, and solidify his reputation as a go-to broker for this posh area. If he fails, the property will sit stagnant on the market. Meanwhile, Valerie Fitzgerald has a new $13.995M, 14,000 sq. ft. Mulholland Estates home to sell for young overseas developer William. Problem is, it's totally empty. Valerie convinces her client to spend 300,000 on staging and furnishings.
Separation Anxiety
Katy Landrum's new clients Andy and Julie have a new baby and busy lives, so they can't ever take home tours together. To facilitate their search, Katy gets creative using technology to keep them both in the loop. Meanwhile, client Rene has been spending a ton of money living in a hotel since relocating his business to Los Angeles. Now, he wants agent Mabelle Ortiz to find him a $3-4 million home FAST!
Bachelor Upgrades
Movie director Ezna Sands has been leasing a house in the Hollywood Hills, but now he wants a permanent L.A. home. He's hired Hilton & Hyland agent Marisa Zanuck to find the perfect property - and he's not willing to skimp on the amenities. If she's able to find this needle in a haystack, Marisa will further solidify her reputation in the entertainment industry. If not, she may lose this fickle client, and a 6-figure commission. Meanwhile, at the Valerie Fitzgerald Group, Vanessa Fitzgerald's latest client Bonner wants to 'grow up,' and finally buy a family home in the $1.5-2.5M range. His current house rental is coming to an end in 3 months and the clock is ticking, so Vanessa must hurry to help him decide which neighborhoods are best, and then find the perfect place.
Satisfaction Guaranteed - Buying a $5M home to support a 10-year-old's acting career; A challenging client's condo search.
Nicole Contreras's new client Kristyn Slevin needs to relocate to Los Angeles to support her 10-year-old daughter Kaylyn's burgeoning acting career. Nicole is going to have to work fast to guide this mother/daughter duo, but if she can find a place that makes them happy, Nicole will have a quick multi-million-dollar sale on the books. Meanwhile, David Bailey's client Don also has a problem. Tired of the mounting costs of upkeep, Don wants to downsize from his $7 million Trousdale estate to a full-service property, without losing the feel of a family home. If David can find him a $3-5 million condo that feels like a home, he could bank $350K in commissions.
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