Crew Gaines, Tiny Social Media Titan

Raise your hand if you’re surprised that Chip and Jo’s beautiful baby boy is already winning Instagram.

Baby Crew may have made his official debut last June (two and a half weeks early, mind you — his family knows a thing or two about nailing deadlines), but as Joanna Gaines told People, he was already part of their clan. “A year ago, he wasn’t in our lives. Now you’re like, ‘How?’ I think what’s so crazy about kids is by the time they hit the ground… It’s almost like we always knew he was coming, and this was his time.”

Jo makes a valiant effort to stay offline when spending time with her family: “When I’m with my kids and I realize I’m thinking, ‘Oh, this would be a cute moment to post,’ then I realize I’ve gone too far,” she says. “’Cause now I’m not in that moment, now I’m thinking about [posting]. So I will do this thing where, if I’m taking pictures, I always tell myself I have to wait a while before I post.”

The struggle is real — particularly when, as what the Gaines family does share on social media demonstrates, their youngest member is possessed of weapons-grade cuteness. Dig, if you will, these pictures — and just try to tell us Crew isn’t breaking the Internet faster than he’s cutting teeth.

Baby (Card) Shark

Sure, it’s pretty tough to lose a game of spades when you’re playing your stuffed animals. That said, Crew is clearly ready for Vegas. (You’re on notice, Property Brothers).

Jo and the Giant Peach

Speaking of the Property Brothers, Crew’s mom wasn’t the only one to notice he’s in the market for new baby clothes: Drew Scott, pre-gaming parenthood like whoa, slid into this post’s comments to call dibs on cast-offs. “We’ll be having kids soon so I’ll hit you up for hand me downs,” he wrote — and can you blame him? Serious fashion chops are in (half of) Crew’s DNA.

Lights, Camera…

You call it crew gear, he calls it Crew Gear. At the end of the day, isn’t A/V equipment really just stuffed animals on sticks?

International Munchkin of Mystery

The littlest Gaines is ready to take this thing worldwide. Aside: When was the last time you saw someone who looked this thrilled to be at the post office?

Season’s Greetings

Screaming at Santa is for amateurs. Crew, on the other hand, already knows his angles, and it’s entirely possible this session ended up on Santa’s Christmas cards, too.

The Hustle Begins

While we would never condone child labor, we would also have a hard time turning away staffers like these. Newcomers of the year, indeed.

No, Seriously, the Hustle Begins

“Yeah, I’ve been on the line with Magnolia for like 15 minutes now and have yet to hear any complete words, but it’s… strangely soothing?”

Demo (in Diapers) Day

Who knew Carhartt made overalls and hoodies for infants? Chip Gaines, America. Chip Gaines has always known this. We’re fairly sure he’s sourcing the world’s smallest sledgehammer as we speak.

Miniature Memelord

Who has two thumbs, an adorable inability to remain upright and a respectable shot at eclipsing bootleg-Elmo-on-fire and Distracted Boyfriend in the public’s imagination? This guy.


Okay, okay, #WillWakeUpLikeThisEventually. For now, let’s keep our voices down and bask in Chip and Crew’s hammock moment.

Next Up

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