HGTV Editors' Top Amazon Beauty Picks Under $40

Looking for an in-the-know stocking stuffer for a BFF who loves beauty? We've road-tested these products, and they're truly some of our favorite beauty buys.

Keep in mind: Price and stock could change after publish date, and we may make money from these links.
November 19, 2020

We're all about budget-friendly products for the home, and that's true when it comes to our go-to beauty products, too. Check off some holiday shopping for the beauty lovers in your life — or yourself! You won't even have to make a trip to the drugstore.


A little goes a long way with this hydrating "skin food". It truly leaves your skin feeling so smooth, hydrated and nourished. The creamy formula is perfect for dry skin.

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Collagen is vital to skin and hair health, and we're now firm believers that supplements can help. We prefer this powder in the berry lemon flavor, but it isn't consistently available on Amazon. (It works so well, though, that we'll take whatever we can get!)

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Dermatologists and every beauty magazine will tell you wearing daily sunscreen is the number one thing you can do to protect your skin and prevent wrinkles. This tinted formula from EltaMD is a favorite of ours. The consistency of this formula is much smoother and easier to blend than other mineral sunscreens, plus it has a universal tint that prevents white streaks for all skin tones. This is a mid-range price for tinted sunscreen, but a little goes a long way.

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This gentle, plant-based serum helps with collagen production by blending vitamin C, vitamin E, hyaluronic acid and other active botanicals. It's designed to target the most common signs of aging like fine lines, dark spots, brightness and firmness. Plus, you can apply it day or night, so it's safe to wear under makeup.

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These clever individually wrapped towelettes infused with witch hazel are great after a long flight — or just a long day — when you want to feel clean and refreshed but can't wash your face. The towelettes are oversized, so they have plenty of cleaning power and they leave your skin soft not stripped and tight.

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Some brow fixers have too much streaky color, but this clear gel is perfect for fixing brows in place without gunky, mascara-like consistency. It's also super affordable and lasts a long time.

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We hate the feeling of powder caking on our skin, but this light, absorbent powder that goes on translucent feels absolutely weightless.

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These oversized, very absorbent oil-blotting papers are the ideal remedy for shiny skin and leave only the slightest trace of powder in their wake to leave you feeling fresh and matte.

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This lightweight makeup setting spray applies a smooth, matte finish to a freshly-made-up face. Pro tip: Make sure your mascara is dry before spritzing.

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Detangling can be a headache, literally. But this curved and flexible brush makes removing knots a breeze. You can even cut down drying time since the vented design brings in more airflow. (The vents make it easier to clean, too.)

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$5.20 (Set of 2)

This reviewer sums it up best: "It's a product that I didn't know I needed until I got it!" The super-flexible silicone tip makes applying masks a smooth and even process. Plus, these brushes are incredibly easy to clean.

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When rolled back and forth across the skin, high-quality, titanium micro-needles smooth bumps, wrinkles, hyper-pigmentation and more. The process allows your skin to soak up moisturizers and serums much better. Plus, it’s super easy! After washing your face, roll back and forth, using gentle pressure, four to five times in each direction. It comes with a plastic case that's perfect for sanitary storage and travel.

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If you enjoy experimenting with makeup or you're new to the beauty world, then pick up an affordable brush set that's filled with all the essentials. The soft, synthetic bristles make application of foundation, eyeshadow and powder a super-smooth process.

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