HGTV Editors' Top Beauty Picks From Amazon Under $35

Looking for an in-the-know stocking stuffer for a BFF who loves beauty? We've road-tested these products, and they're truly some of our favorite beauty products.

Keep in mind: Price and stock could change after publish date, and we may make money from these links.
November 01, 2019

We're all about budget-friendly products for the home, and that's true when it comes to our go-to beauty products, too. Check off some holiday shopping for the beauty lovers in your life — or yourself! You won't even have to make a trip to the drugstore.


A little goes along way with this hydrating "skin food". It truly leaves your skin feeling so smooth, hydrated and nourished. The creamy formula is perfect for dry skin.

Buy It

Detangling can be a headache, literally. But this curved and flexible brush makes removing knots a breeze. You can even cut down drying time since the vented design brings in more airflow. (The vents make it easier to clean, too.)

Buy It

After trying a sample of this powder you mix daily into water or tea, I noticed a definite difference in my nails, which seemed stronger and my hair which also felt fuller. Collagen is vital to skin and hair health and now I'm a believer that supplements can help. I prefer this powder in the berry lemon flavor, but it isn't consistently available on Amazon, but it works so well, I would whatever I could get.

Buy It

Dermatologists and every beauty magazine will tell you wearing daily sunscreen is the number one thing you can do to protect your skin and prevent wrinkles. This tinted formula from EltaMD is my (and my dermatologist's!) favorite. The consistency of this formula is much smoother and easier to blend than other mineral sunscreens, plus it has a universal tint that prevents white streaks for all skin tones. This is a mid-range price for tinted sunscreen, but a little goes a long way.

Buy It

I have melasma and am always in search of more natural products to help brighten my skin. This gentle, plant-based serum helps with collagen production by blending vitamin C, vitamin E, hyaluronic acid and other active botanicals. It's designed to target the most common signs of aging like fine lines, dark spots, brightness and firmness. Plus, you can apply it day or night, so it's safe to wear under makeup.

Buy It

These clever individually wrapped towelettes infused with witch hazel are great after a long flight—or just a long day—when you want to feel clean and refreshed but can't wash your face. The towelettes are oversized, so they have plenty of cleaning power and they leave your skin soft not stripped and tight.

Buy It

What can I say, I have unruly brows. Some brow fixers have too much streaky color but this clear gel is perfect for fixing my brows in place without gunky, mascara-like consistency. It's also super affordable and lasts a long time.

Buy It

I hate the feeling of powder caking on my skin, but this light, absorbent powder that goes on translucent feels absolutely weightless on my skin.

Buy It

Cursed with oily skin, shine is my constant companion. But these oversized, very absorbent oil blotting papers are the ideal remedy and leave only the slightest trace of powder in their wake to leave you feeling fresh and matte. Yes, they are pricey, but they seem to last forever and think of all the money you're saving on powder.

Buy It

When rolled back and forth across the skin, high-quality, titanium micro-needles smooth bumps, wrinkles, hyper-pigmentation and more. The process allows your skin to soak up moisturizers and serums much better. Plus, it’s super easy! After washing your face, roll back and forth, using gentle pressure, four to five times in each direction. It comes with a plastic case that's perfect for sanitary storage and travel.

Buy It

Twenty-one built-in LED lights are perfect for a seamless makeup application no matter the time of day. And three mirrored panels provide magnification and wide-angle views. Power it up via USB or AAA batteries.

Buy It
$4.97 (Set of 2)

This reviewer sums it up best: "It's a product that I didn't know I needed until I got it!" The super-flexible silicone tip makes applying masks a smooth and even process. Plus, these brushes are incredibly easy to clean.

Buy It

This lightweight makeup setting spray applies a smooth, matte finish to a freshly-made-up face. Pro tip: Make sure your mascara is dry before spritzing.

Buy It

If you enjoy experimenting with makeup or you're new to the beauty world, then pick up an affordable brush set that's filled with all the essentials. The soft, synthetic bristles make application of foundation, eyeshadow and powder a super-smooth process.

Buy It

Next Up

25 Thoughtful Christmas Gifts Under $50

Seriously, you can't beat these presents for these prices.

Stocking Stuffers Under $20 That Are Actually Useful

From clever gadgets for clean freaks, DIYers, foodies and more, shop these creative gifts under $20.

These New Rifle Paper Co. Mugs Are the Next "It" Anthropologie Mugs Everyone Will Be Gifting for the Holidays

Rifle Paper Co. is celebrating 10 years with this limited-edition collection exclusively at Anthropologie. Snag these monogrammed mugs now for everyone on your gift list.

Where to Find the Best Black Friday Deals This Year

We've curated the best deals to help you get a jump-start on your holiday shopping. Keep in mind: Price and stock could change after publish date, and we may make money from these links.

10 Stocking Stuffers for Kids Under $10

Fill your kids' stockings with these fun, educational and original gifts that definitely won't break the bank.

30 Garden-Inspired Gifts for Father's Day

Dad doesn't need another tie; find the perfect garden-centric gift that he'll want to use year-round.

A Pair of Wool Slippers Is the Coziest Splurge-Worthy Gift Anyone Would Appreciate

These wool slippers for every budget will easily earn a permanent place in winter wardrobes.

The Best Gifts for Each Enneagram Type

Your loved ones may have very different personalities, so we are here to help you pick the right gift for the people in your life based on their Enneagram type, the popular personality test that's swept the interwebs.

12 Host and Hostess Gifts That Only Look Expensive

Don't show up at holiday gatherings empty-handed. Find a gift that's budget-friendly without sacrificing style.