Shop Your Favorite Korean Brands at Bloomingdale's Seoul-Inspired Pop-Up Shop

Bloomingdale's newest pop-up shop, Window Into Seoul, showcases more than 25 Korean brands with products that embody the trends and culture of South Korea's capital city.

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September 06, 2019

In July we took you on a wild safari with Bloomingdale's Lion King-inspired pop-up shop, Style Kingdom. This fall, we're heading east to Seoul, South Korea. From beauty to fashion and music, South Korea has been at the forefront of setting global trends, and the retail giant is honoring the cultural hub by launching Window Into Seoul. To create an authentic experience, Bloomingdale's tapped Minya Oh, a Koreaphile also known as Miss Info, to curate a selection of Seoul-inspired goods from highly-coveted brands. From her buzz-worthy picks, you'll find more than 25 incredible Korean brands across fashion, beauty and home.

Photo by: Bloomingdale's


To capture the essence of South Korea's style capital, Minya placed a spotlight on 11 brands from W Concept, one of the largest fashion retailers in Korea. Known for discovering independent international fashion, W Concept brings a selection of their unique labels and styles to the pop-up shop. The fashion story continues with powerhouse brands frequently seen on today's biggest K-pop stars, including Andersson Bell and SJYP.

Beauty aficionados can explore a K-beauty playground with more than 50 products from Amorepacific, one of the world's largest cosmetics companies in South Korea. You'll find an array of sheet masks, nail stickers, serums, cleansers and more from the company's massive portfolio of brands.

Walking into the pop-up, you'll also see familiar faces in the form of Kakao Friends, a series of characters based on the emoticons from the Korean messaging app, KakaoTalk. This squad of lovable BFFs can be seen on stationery, pillows, phone accessories and more. Other shop treasures include Soohyang candles, Tone and Manner hand-made ceramic tableware and exclusive snack boxes from Peach Mart, a takeaway shop from Momofuku.

Window Into Seoul is open through November 4 at four Bloomingdale's locations and online. Shop the entire collection now!

Cook perfect rice every time. This rice cooker and warmer uses smart technology to make fine adjustments to the temperature and heating, ensuring your rice is cooked to a T. Other menu settings include white/mixed rice, sushi, porridge, sweet rice, brown rice, rinse-free rice and quick cooking. Automatic warm settings allow you to set it and forget it.

BUY IT: Bloomingdale’s, $149.99

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Make effervescent and tangy kombucha with this brewing jar. A filter and tap valve allows you to brew and store at home, a rewritable label keeps track of your batches and a recipe book helps you get started.

BUY IT: Bloomingdale's, $29.98 (Originally $59.95 — 49% Off!)

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Easily transport your favorite food with a durable ceramic bowl wrapped in protective matte silicone.

BUY IT: Bloomingdale’s, $40

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Add a rainbow of utensils to your kitchen with 12 pairs of reusable lacquered-wood chopsticks.

BUY IT: Bloomingdale's, $38 (Set of 12)

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Take your cup of Joe to-go with a BPA-free ceramic mug. The protective matte silicone-wrapped exterior means it won’t slip out of your hands.

BUY IT: Bloomingdale’s, $25

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Set the mood with this hand-poured Noohyang candle with a 40-hour burn time and fragrance notes of nutmeg, cloves, orange flowers and orchids.

BUY IT: Bloomingdale’s, $52

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Keep your phone’s battery at 100 percent with a compact, multifunctional lamp and battery pack featuring an adorable hardcover book design It opens to 360-degrees and has built-in charging cables, a battery power indicator and an interchangeable magnetic spine cover.

BUY IT: Bloomingdale’s, $150

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Dodow is a metronome with a light system that teaches you how to fall asleep naturally (no meds needed!). The illuminated metronome exercise lasts either eight or 20 minutes and then Dodow switches itself off.

BUY IT: Bloomingdale’s, $59


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This travel multi-adaptor is perfect for international use and can charge up to two USB ports.

BUY IT: Bloomingdale’s, $28

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Organize cables, chargers, power banks and other tech essentials in this waterproof zip-up case.

BUY IT: Bloomingdale’s, $59.99

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An easy way to stay connected on the go, this cable features a lightning-to-USB connection that clips conveniently to any keychain.

BUY IT: Bloomingdale’s, $29.99

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Featuring one of Kakao Friends' signature characters, this adjustable and removable luggage tag attaches to any bag and looks cute, too.

BUY IT: Bloomingdale’s, $16

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Sensorwake Trio wakes you up gently and boosts your mood every morning by stimulating three senses: smell, sight and sound. You can now enjoy the savory smell of fresh coffee or peppermint every morning, followed by a soothing light and a motivating melody.

BUY IT: Bloomingdale’s, $149

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This powerful little lint shaver is gentle on fabrics and charges with a simple USB cable.

BUY IT: Bloomingdale’s, $50


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This multitasking toner soothes and hydrates as it preps skin for the next steps in your beauty regimen.

BUY IT: Bloomingdale's, $23

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You'll love this sheet mask that can be customized to fit your shifting daily needs.

BUY IT: Bloomingdale’s, $1.50 each

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Pore Purifying Mud helps absorb excess surface sebum for a clean, fresh look in minutes.

BUY IT: Bloomingdale’s, $15

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Plant Apothecary's Calm Down Organic Body Wash is enriched with organic essential oils of ginger and lavender, which are known to help calm and quiet an overstressed and wound-up mind. Lather up with a little whenever you need to wind down.

BUY IT: Bloomingdale’s, $18

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Touch up uneven hairlines with a simple tap. Infused with rejuvenating Rosehip Fruit Oil, Pang Pang comes in various shades for a natural-looking match on all hair colors.

BUY IT: Bloomingdale’s, $14


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